Martha Kalifatidis gave a jaw-dropping tutorial on how to wear boob tape that sent sales flying through the roof, as seen in the video above.
The Married At First Sight (MAFS) Australia star has a whopping 619,000 Instagram followers and used the platform to demonstrate the red-hot look.
Holding up a grey blazer, Martha says: “I’m going to wear this tonight and I don’t want to wear anything underneath, I just want to wear it as that look.”
Explaining how the “sexy” style will work, she says: “I’m going to have to tape my boobs.”
She says the boob tape by Hold is “literally the best” and claims it “feels like swimwear”.
(Image: Martha Kalifatidis)
She also jokes she “nearly ripped my nipple off” when she forgot to wear nipple patches and advises people to put them on before applying the tape.
The clip then jumps ahead to a topless Martha with the boob tape applied, giving her firm support.
“If you’ve never seen boob tape don’t freak out as this is very normal,” she says.
(Image: Martha Kalifatidis)
“It is more comfortable than a bra, you don’t have anything weighing around your neck or your shoulders.”
She adds: “I forgot to put the nipple covers on but this tape does not hurt coming off.”
Hold founder Mathieu Mariole told news.com.au that its boob tape was now in high demand.
“When she posted we saw over $15,000 (roughly £8,000) in sales. We were overwhelmed with the support.
“It is so exciting to know our product will help so many, especially now that everyone is heading out again.”
This comes after Martha wowed her fans with a sizzling braless photo with her boyfriend Michael Brunelli – who she first met and was “married” to during MAFS.
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Source: Celebrities - dailystar.co.uk
