Victoria Beckham fashion is being flogged at huge discounts of up to £1,400 off a single item in a “Poundshop Posh” price crash
Discount sites are flogging a raft of the Spice Girl designer’s clobber at nearly 80% off prices charged at her exclusive stores.
And industry experts have warned the huge reductions threaten to tarnish the Beckham brand by infuriating clients who paid the original price.
A Red Wool Blend Flared Coat has been slashed from £1,950 to £559 – a 72% discount for cash-strapped punters.
READ MORE: Spice Girls reunite for ‘best gift’ to Victoria Beckham as she wows in sheer gown
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Bargain-hunting fashion fans using a voucher code can get a further 20% off the reduced price bringing the final total down to £447.20.
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Canny shoppers are even being offered the chance to pay for the machine washable wool coat in instalments of £139.75 via buy now pay later operator Clearpay.
Buyers on smaller budgets can snap up a pair of Multi Cotton Blend Tailored Shorts down 77% from £395 to just £69.
Soccer icon David’s wife Victoria, 49, revealed she had made her first profit in 15 years in November after her super-rich hubby pumped in £30 million to keep her business afloat.
But Martyn James, independent consumer champion, said: “Designer brands sell because of exclusivity and price.
“So while we sometimes see ‘off the peg’ ranges in the discount outlets, the pricier outfits rarely get significantly discounted.
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“These dramatic reductions raise an eyebrow because the seller has obviously got a major discount on them, which doesn’t bode well for the brand.
“I also suspect customers who paid the full price will be furious.”
Bosses at Brand Alley – described as a “go to destination for designer brands” – are advertising scores of other Beckham branded clothing and sunglasses on the cheap.
Our researchers also found a £690 Blue V-Neck Cashmere Blend jumper offered for just £199 – a 72% discount
A Lilac V-Neck Frill Silk Dress is down from £1,890 to £525 – a 73% cut and there’s 75% off a Shell Top reduced from £270 to £69.
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Victoria spoke of her joy last month after hubby, David, bought her a £300 mobility scooter to help her recover after she broke her foot during a workout.
The former Spice Girl launched her clothing line in 2008 but now believes her business is on the right track, telling French Vogue: “It’s such an exciting time.
“This is just the beginning. I have lots of ambitions and never wait for things to fall into my lap.
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“Making a profit takes time, especially for an independent brand.”
A Beckham brand insider last night insisted the discounts were in line with normal industry practices to offload old stock.
The source said: “This is very old season stock. It is a style from the AW20 collection which is why it would be discounted to this level.
“Any stock which Brand Alley sell is very old season stock and therefore normal for it to be discounted to this degree.”
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Source: Celebrities - dailystar.co.uk
