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Sabrina Carpenter Beats Travis Scott to No. 1 by a Hair

The pop singer and songwriter’s “Short n’ Sweet” debuts atop the Billboard 200 with the equivalent of 362,000, the third-best opening of the year.

In an extraordinarily close contest on this week’s Billboard album chart that left the music industry biting its collective nails with anticipation over the holiday weekend, the pop singer Sabrina Carpenter triumphed over the veteran rapper Travis Scott to clinch the No. 1 spot — but just barely.

Carpenter’s “Short n’ Sweet,” her sixth studio LP, featuring infectious tracks like “Espresso,” “Please Please Please” and “Taste” that have dominated streaming and radio playlists this year, opens at the top with the equivalent of 362,000 sales in the United States, according to the tracking service Luminate. That is the third-best opening week of the year, behind only Taylor Swift and Beyoncé, and it is Carpenter’s first time at No. 1 on the Billboard 200 chart.

But Carpenter, who released “Short n’ Sweet” on Aug. 23, came close to losing her big moment to a 10-year-old mixtape by Scott, “Days Before Rodeo,” which was rereleased on the same day. Scott’s album was credited with 361,000 sales — meaning the race came down to a margin of only about 1,000 copies, give or take a few. (Luminate’s publicly announced numbers are rounded.)

Carpenter, 25, who began her career as a Disney Channel actress, has been releasing music for a decade. But she has been a major pop contender only for the last couple of years, with a string of bubbly and smart singles, like “Feather,” that have been pop-culture bulls-eyes; this year and last, she also performed as an opening act for a number of dates on Swift’s Eras Tour. She was widely expected to open on the chart with a big splash — until the rerelease announcement a few days earlier by Scott, who in addition to his popularity as a rapper is a master direct-to-consumer marketer.

Carpenter’s “Short n’ Sweet” garnered 233 million streams in the United States. According to the formula that Billboard uses to reconcile streams with album sales, that means that clicks on streaming services gave her the equivalent of 176,000 album sales, nearly half Carpenter’s total for the week. She also sold 184,000 copies of the LP as a complete package.

Scott’s “Days Before Rodeo,” revisited almost exactly 10 years from its initial release, had never been released commercially before, nor had it been widely available on all streaming services, according to Billboard. Yet streaming ended up being a relatively small part of its total consumption, with about 41 million clicks, equivalent to about 30,000 album sales.

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Source: Music - nytimes.com


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