Oasis have announced their new Original Forever campaign and exclusive Oasis Live ’25 apparel collection to celebrate their enduring cultural impact
After more than three decades of shared history and iconic styles, adidas and Oasis have unveiled their new Original Forever campaign and exclusive Oasis Live ’25 apparel collection, celebrating their enduring cultural influence. The partnership between adidas and Oasis has always been part of a wider intersection of football, fashion, and music in the UK and beyond.
The Original Forever campaign film honours this lasting bond, following ecstatic crowd-surfers as they traverse each historic era that Oasis has influenced, with the adidas brand consistently leading the way.
Set to the soundtrack of Live Forever, the defiant and hopeful breakout track from Oasis’ debut album Definitely Maybe (1994), we witness iconic moments from Knebworth to Heaton Park, Wembley to Rio, culminating in a climax of Noel and Liam Gallagher together backstage, poised to take on 2025.
Ahead of the eagerly awaited Oasis Live ’25 worldwide tour, the campaign is bolstered by a corresponding adidas Originals x Oasis Live ’25 clothing line, showcasing reimagined ’90s styles for the present day. In the 90s, the adidas tracksuit and trainers were key to a distinctly British look that became emblematic of the band.
This style originated from the football terraces of the UK, and Oasis – lifelong fans of both football and adidas – naturally embraced this fashion. The outcome was an accessible look that has continued to influence style across generations.
Drawing inspiration from the fashions that Oasis made iconic in the 90s – and have continued to sport ever since – the adidas Originals x Oasis Live ’25 collection features a co-branded 26-piece range of classic adidas staples in various hues. The collection includes Firebird tracksuits (a favourite of Noel’s), raglan sleeve jerseys (iconically donned by Liam in a 90’s charity football match), bucket hats and coach jackets (a style modelled by Liam in the advert).
“adidas and Oasis share a story defined by originality and cultural impact, with roots that run deep and have long been entwined in the fabric of music and style. This official partnership represents more than just two icons coming together; it reignites a timeless piece of cultural music history. ‘Original Forever’ continues to build on adidas’ lasting legacy in music and celebrates the powerful role music and style play in shaping culture across generations,” said Chris Walsh, VP Brand at adidas.
The adidas Originals x Oasis Live ’25 collection is now up for grabs in adidas retail stores and online at adidas.co.uk and oasisinet.com, and fans can also snag the gear at stadiums during the Oasis Live ’25 tour dates.
The band also recently released more official merchandise on Amazon, including a navy blue t-shirt inspired by their iconic Knebworth gig.
Want all the biggest Showbiz and TV news straight to your inbox? Sign up for our free Daily Star Showbiz newsletter.
Source: Celebrities - dailystar.co.uk
