Most people are less likely to donate to charities that pay celebrities for their support.
The discovery came after it was revealed yesterday that Harry Redknapp took £20,000 to promote a dummy charity as part of a TV sting.
Harry, 73, was paid after agreeing to a photoshoot and an Instagram post promoting CUPPA – Cleaning Up Plastic Pollution in Africa.
He was not aware the charity was a fake and that he was being filmed as part of an undercover investigation by Channel 4’s Dispatches.
Harry posted a picture to his 1.2million followers to promote the ‘great new charity’ (Image: PA)
Harry posted the picture to his 1.2million followers to promote the “great new charity” and wrote: “I’m proud to support CUPPA.”
A survey of 2,000 British adults found 80% thought celebrities should never be paid for charity work while 70% were less likely to
donate money if a star had been paid.
Seven in ten said they were less likely to donate money if a star had been paid, and three quarters said they would think less of the person for being paid.
Harry’s fellow I’m A Celebrity star Caitlyn Jenner was also targeted in the TV sting (Image: CHANNEL 4)
A whopping 90% believed charities should always make it clear when they are paying a high-profile figure, while 89% said celebrities should also make it clear when they are being paid.
Harry’s fellow I’m A Celebrity star Caitlyn Jenner was also targeted in the TV sting.
Representatives for the pair said they both denied any wrongdoing and that neither of them had received fees for past charity work.
Celebs For Sale: The Great Charity Scandal is on Channel 4 at 8pm tonight.
Source: Celebrities - dailystar.co.uk
