Josie Gibson has officially been announced as the new face of supermarket giants Iceland.
From winning Big Brother to landing a job on This Morning, the West Country girl is undeniably one of the most popular figures in the country, making it a no-brainer for the company to swoop in and pick her up.
The 39-year-old will bring her ever infectious charisma to a series of adverts starting on April 19.
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And it turns out, the role was written in the stars for Josie, with the likeable character having been a regular visitor of the supermarket long before she ever reached the glorious heights of appearing in I’m a Celebrity Get Me Out Of Here.
(Image: The Food Warehouse)
The Bristolian explained: “I remember shopping in Iceland when I was a little girl, so it feels incredibly surreal to be working with them as the face of the brand.”
Josie is particularly excited to work with the business, as she believes its ethos is based on British values and the happiness of the customer.
(Image: The Food Warehouse)
She claimed: “I love that Iceland is a great British business always doing the right thing for shoppers.”
In addition, the reality star, who rose to fame inside the nation’s most notorious house, alongside old flame John-James Parton, is insistent that Iceland go above and beyond to provide the best prices possible.
(Image: The Food Warehouse)
She beamed: “I admire and support their commitment to bringing the best value products and deals to its customers.”
The advertisements sees the debut of its new strapline – “That’s why we go to Iceland.”
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Source: Celebrities - dailystar.co.uk
