Rudy Franchi, Who Put Movies at the Center of a Technicolor Life, Dies at 85

Rudy Franchi, who during a kaleidoscopic life brought French films to New York City, indulged in trysts with Hollywood stars as a publicist, operated one of the country’s largest vintage movie poster businesses and appraised ephemera — most memorably, a lunch menu from the Titanic — on PBS’s “Antiques Roadshow,” died on Aug. 6 in Santa Monica, Calif. He was 85.

The cause of his death, at a nursing home, was lung cancer that had metastasized, his family said.

Mr. Franchi’s life was highbrow, lowbrow and sometimes surreal.

Along with movie posters, his store, the Nostalgia Factory, dealt in kitsch — Mickey Mouse watches, British cookie tins, StarKist “Charlie the Tuna” piggy banks. His career included a stint at a tabloid newspaper fabricating stories, like one that claimed that President John F. Kennedy was living secretly (though comatose) on an island after his assassination.

“Rudy was definitely a character,” Grey Smith, a longtime vintage poster appraiser and dealer, said in an interview. “He was fascinating to be around because he had all of these crazy stories, and he could really talk about anything.”

Mr. Franchi was not a gadfly, per se, but he was the sort of person whose name was familiar in the letters-to-the-editor departments of newspapers, especially The New York Times. It published six of the many missives he sent in on topics like the foreign exchange rates of American Express traveler’s checks, a critique of Playbill magazine and a brief history of neon signs.