ValTown, an account on X and other social media platforms, spotlights gangs and drug kingpins of the 1980s and 1990s — and how crime and celebrity often intersect.
Beginning in the late 2010s, Brian Valmond started shining a light on stories that are often shaded by secrecy, exaggeration, self-protection and self-aggrandizing.
His subject matter is, by and large, the world of Black gangs and drug kingpins of the 1980s and ’90s — topics that have also long driven the aesthetics and narratives of hip-hop. Since 2017, Valmond, 25, has been using his @_ValTown_ account on Twitter, now known as X, to unravel these tales bit by bit in threads that become mini events. His stories are tantalizing and sometimes surprising, especially when he highlights the links between the criminal underworld and the realm of celebrity, underscoring the blurred lines between those two milieus.
“The Italian Mafia, they’re all in the media, they’re glamorized and they have their underworld legends, whereas the Black underworld is very villainized as predators,” Valmond said in an October interview at a Brooklyn park. “So, I wanted to show, not to glorify it, but say, we have our underworld legends as well.”
On his accounts — he’s accumulated more than 180,000 followers on X, and over 100,000 on Instagram — Valmond has examined drug lords and gangsters from all over the country: well-known figures like Harlem’s Rich Porter and Azie Faison (whose stories shaped the film “Paid in Full,” starring Cam’ron); or Atlanta’s Black Mafia Family, crucial in the early career of Jeezy; or the original 50 Cent, from whom the rapper got his name. After he wrote about Freeway Rick Ross, the Los Angeles cocaine kingpin, Ross invited Valmond to spend time with him in California.
Valmond also probes the places where crime and music have collided, detailing the sometimes unsavory pasts of well-known hip-hop executives like Suge Knight and Big U, or the story of Peter Shue, the club promoter, drug dealer and reported paramour of Madonna. He’s posted a detailed history of Sean Combs’s father, Melvin Combs, a purported associate of the 1970s Harlem crime boss Nicky Barnes. And sometimes, he simply unearths unexpected behind-the-scenes factoids, like a recent thread about the tough-guy exploits of the pioneering pop rapper MC Hammer.
Some of Valmond’s work, particularly about the intersection of hip-hop stars and street life, involves “the kind of things people talked about in hushed tones but never made it into print journalism, because they weren’t stories that could be sourced in a credible way, but they were common knowledge to people in the scene,” said the journalist Noah Callahan-Bever. Valmond’s threads, he said, “gave these stories the folklore, the grandeur they deserved.”
Crucial to Valmond’s approach are old photographs, which he tracks down from various online sources, and sometimes from family members or associates of the figures he’s spotlighting. The photos are not simply nostalgia — they are also historical references of style and attitude presentations that have trickled out into the mainstream via hip-hop, which took those street reference points and made them into culture. The photos, which capture fleeting poses of chest-puffing celebration (think fresh-off-the-lot sports cars, ostentatiously large gold chains, ritzy nightclubs, spotless designer clothes) are often the most solid documentation of a moment that only tenuously documented itself.
“That era is almost extinct, right?” said Shawn Hartwell, who served two decades on racketeering charges for crimes committed when he was a teenager. “And he’s keeping it alive so people could say, Yo, remember one time it was like this? Other than that, you gonna wipe a whole culture or a generation away.”
But the excess on display, those photos reflect a complex and tragic reality. “When you see them old pictures, you barely see life. You see survival mode,” Hartwell said. “That’s survival, that’s not glamour. And some people don’t know that because they not in that mode.
“Most of the people in those pictures have life sentences,” he added, “or died.”
For Valmond, there’s a fine line between glamorization of street life and reality check. “Somebody might watch a show like ‘Snowfall’ and be like, Oh wow, I want to be a drug dealer,” he said. “But it’s like, that’s not the story. Yeah, it might be glorious now, but it’s going to end up pretty bad.”
Valmond is a humble and unassuming chronicler of a deeply chaotic time. Dressed quietly, in a black tracksuit, he asked as many questions as he answered, his demeanor bookish and focused.
He was raised by strict Caribbean parents — his mother is from Haiti and his father is from Dominica — and spent his early years in Far Rockaway, Queens, then moved with his family to Delaware, where he still resides. He returned to New York during summers, and stayed close with friends who were being drawn into street life.
At the suggestion of a high school English teacher, Valmond began to explore writing screenplays, but also took notice of the stories unfolding right before him.
“In my neighborhood growing up, if you weren’t playing basketball or if you weren’t like a artsy type of kid, you sold drugs,” he said.
In 2017, he spent a fruitless summer in between his first two years of college calling Hollywood studio phone numbers he found online to pitch a script, to no avail.
“I tried to put it in this fictional world, but then those things started to actually happen in my real life,” he explained. “Like, my friends started to die, my friends started to go to jail and things started to get very real around the time that I started writing. So I was like, maybe it’s a bigger purpose. Maybe let me start telling the stories of people that actually been through this in real life.”
Later that year, he saw a Twitter thread that spoke to him, and decided to make his own. Before long, he was posting prolifically.
“I was going to school,” he recalled, “but I wasn’t going to class. I was checking into the library and I would stay there all day researching, getting pictures, putting threads together.”
His first two threads tackled the Queens drug kingpin Lorenzo (Fat Cat) Nichols and the Los Angeles gangster Freeway Rick Ross. He soon posted about Robert Sandifer, who was murdered at 11 years old by members of his own gang, a gruesome and vivid crime that led to a Time magazine cover story in 1994.
There are some precedents for Valmond’s coverage. In the 2000s, street magazines like F.E.D.S. and Don Diva emerged to document underworld figures, sometimes in their own words. Some YouTube channels trade in old street-life war stories. And in earlier phases of the internet, message boards and blogs touched on these subjects as well.
Though Valmond begins with news reports and other published information, some facts are impossible to independently verify. Memories can be hazy, and reputations are sometimes built on bluster. His threads can sometimes land closer to apocrypha than unassailable truth. (There are a handful of other Twitter and Instagram accounts that stake out similar content, but Valmond’s have been the most in-depth and consistent.)
The internet is both infinite and shortsighted — stories can be forever archived, and also forever forgotten. Many of these tales were known in their time, but lost to history. Valmond thrills in resurfacing them, and in the connectivity that social media allows: Not only researching and relaying these stories, but sometimes using them to connect with people involved, and unearthing even more information.
Luc (Spoon) Stephen, a film producer and onetime associate of Fat Cat Nichols, took notice of Valmond’s 2017 thread on the drug dealer. Like Valmond, Stephen is from Queens, and of Haitian descent. He admired Valmond’s curiosity and dedication to the truth, and began sharing stories with him and making introductions.
“A lot of the younger people don’t listen, but he soaks it up and he has to evaluate from there, he has to check it again,” Stephen said in an interview. “I could take a key and I can turn it in the lock and open the lock and then walk away, but now he has to open the door and explore.”
In 2018, when Callahan-Bever was working as the executive vice president of brand strategy and content at Def Jam Records, he hired Valmond as an intern, once he found out how young he was: “I sort of assumed he was an older guy based on the topics and depth of knowledge, but he was still in college.”
Valmond said the experience was eye-opening. “That was the first time for me that I’d seen that my skill set could put me in an environment beyond the neighborhood,” he said.
Valmond’s ongoing work reflects shifting norms around public discussion of street tales. In recent years, a smattering of films and television programs have tackled these eras, including the documentary series “Hip Hop Uncovered” and “American Gangster,” the film “Paid in Full” and the TV dramas “BMF” and “Power,” both executive produced in part by 50 Cent.
Today, many online hip-hop media sites and personalities focus heavily on criminal affiliations of musicians, or those close to them — a near unthinkable turn from a couple of decades ago when criminal records weren’t as available or easily disseminated, and when performers may have woven street tales into their songs but otherwise largely aimed to keep their nonmusical life private. Some outlets are also preoccupied with whether musicians involved in criminal cases cooperated with the authorities, aiming to make distinctions between artists with varying levels of street credibility.
To Valmond, those are moot questions: “I post everybody, whether they cooperated, whether they were, quote-unquote, stand-up. That just puts everything on a level playing field. So people know, like, he’s not picking and choosing sides.”
In recent months, Valmond has also expanded into longer video content, including “Rich in the Hood,” a podcast interview series and a six-part documentary series on YouTube more extensively covering some of the subjects of Valmond’s threads — “making it cinematic,” Valmond said — and “Blood Currency,” a show on his Patreon that looks at criminal enterprises from around the globe.
“I still get pushback from my community where people would be like, ‘You’re glorifying drug dealers.’ Or, ‘How could you post these people that poison the neighborhood?’” Valmond said. “That’s because they’re so used to seeing it glamorized on television and in movies. It’s like, no, I’m not doing that. Just take the time, read it and you’ll see for yourself what it is I’m trying to convey.”
Source: Music - nytimes.com