Prickly Martha Stewart Makes for a Bracing Netflix Documentary

The re-evaluation of maligned celebrities — especially women who reached the height of fame in the 1990s — has become its own mini-genre of pop culture. Often the story tells a bigger tale: a culture bent on taking down successful women, or beautiful ones, or just ones who accidentally strayed into the spotlight.

So I wasn’t surprised to see a documentary about Martha Stewart on Netflix’s docket. Titled “Martha” — from that one name, you know instantly who it’s about — and directed by R.J. Cutler, it makes a simple enough case: that Martha Stewart was in nearly every way ahead of her time. She was a stockbroker in the late 1960s, then started a catering company that became the impetus for her books about entertaining and homemaking. Eventually she became a media mogul, considered both the first self-made female billionaire and the original influencer. Then, the movie argues, she was also unfairly prosecuted as a result of her fame and the prosecutors’ need to make a name for themselves. But look, “Martha” says: her road back to influence in recent years on TV and on social media has been remarkable.

All of this follows the traditional arc: success, fall from grace, eventual salvation. What I didn’t expect, though, was how Cutler would go about filling in the details. Stewart, who is 83, sat down for a lengthy interview — often an indicator of a pure public relations piece, only telling the story the subject wants told. Usually those are surface-level and hagiographical takes, just part of the overall brand-building package.

That’s definitely present in “Martha,” which in its final section chronicles the past decade of Stewart’s life in very rosy terms, beginning with her participation in a 2015 Comedy Central roast of Justin Bieber, which began both her “cool grandma” era and her unlikely friendship with Snoop Dogg.

But for most of the film, there’s more fruitful tension than blind celebration. Stewart makes for a prickly interviewee, especially when she’s talking about something she’s not interested in discussing in depth — her first marriage, for instance, or the subject of feelings in relationships. She argues a bit with Cutler. He occasionally lets a statement hang in the air or keeps the camera running, giving us a glimpse of something that feels not totally intended on her part.