Good Morning Britain turned awkward on Tuesday as Lord Jeffrey Archer slammed Piers Morgan ‘s new book.
The 55-year-old outspoken presenter is currently taking a break from hosting the ITV breakfast show but it seems he can’t escape controversy.
GMB regulars Andrew Pierce and Kevin Maguire were back on the ITV breakfast show on Tuesday to discuss the latest news with hosts Adil Ray and Charlotte Hawkins.
Journalists Andrew and Kevin were joined by former cricketer and novelist Jeffrey, who has recently released his latest book Hidden In Plain Sight.
Discussing his new novel, presenter Charlotte pointed out: “There’s a lot of books at the moment isn’t there?
GMB’s Piers Morgan has found himself in the centre of a new war despite not being in the studio (Image: INSTAGRAM)
“Piers has got his book out. Are you worried about the competition on that front?”
Jeffrey replied: “Good heavens no. He’s top of division three fighting to get into division two.
“I’m only sorry he’s not there this morning to fight back because I do like a little punch up with Piers.”
He added: “No good luck to him because he’s very good on television and he’s very good on his cricket, but forget the book, Piers.
Lord Jeffrey Archer appeared on the ITV breakfast show on Tuesday (Image: ITV)
“I shall not be searching on the best-sellers list for it.”
Charlotte, 45, continued: “I suspect he’s not going to let you forget that comment.”
“No he won’t,” Jefferey added.
Jeffrey’s comments left Piers’ GMB co-stars in hysterics, with gasps heard off camera.
Viewers at home also rushed to their keyboards to discuss the cheeky remark.
Jeffrey mocked Piers’ new book during his GMB interview (Image: ITV)
Taking to Twitter, one fan penned: “Fighting talk from Archer.”
Another added: “Watch out Piers!”
A third said: “Jeffrey didn’t hold back.”
It comes after Piers revealed that he had been made aware of “worrying reports” that his latest book Wake Up can not be bought in Wales as it is not deemed an “essential item”.
However, the former newspaper editor assured his 7.5 million followers that he believes the title is a vital product following weeks of promotional campaigning, including projecting a copy of the book on to the Houses of Parliament.
Piers tweeted: “Getting worrying reports that people in Wales can’t buy my book in stores today because it’s not deemed an ‘essential’ item.
“I can assure you it is,” he added.
Good Morning Britain airs weekdays on ITV at 6am
Source: Celebrities - dailystar.co.uk
