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The Emotional and Financial Business of Taylor Swift’s ‘All Too Well’

The cornerstone of Taylor Swift’s new rerecording of her 2012 album “Red” is the extended 10-minute “All Too Well.” Its original version is one of Swift’s great heartbreak anthems; the new one doubles down on the grim details of a love gone sour. She performed the extended cut on “Saturday Night Live” the day after its release, in front of the short film she directed to accompany it.

The creative success of this song offers an artistic bonus to what has essentially been a business decision: faithfully rerecording her old albums to devalue the master recordings of the original versions and own the new ones herself. Swift understands how to craft compelling public-facing narratives even while grappling with behind-the-scenes dramas.

On this week’s Popcast, a conversation about Swift’s rerecorded albums, the unruly fervor of the new “All Too Well” and whether one can ever fully truly channel the past when saddled with the knowledge of the present.

Guests:

  • Joe Coscarelli, The New York Times’s pop music reporter

  • Caryn Ganz, The New York Times’s pop music editor

  • Lindsay Zoladz, who writes about pop music for The New York Times and others

Connect With Popcast. Become a part of the Popcast community: Join the show’s Facebook group and Discord channel. We want to hear from you! Tune in, and tell us what you think at popcast@nytimes.com. Follow our host, Jon Caramanica, on Twitter: @joncaramanica.

Source: Music - nytimes.com


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