“Ain’t Too Proud,” a jukebox musical about the Temptations that opened on Broadway in early 2019, will close on Jan. 16, the show’s producers said on Tuesday. The musical is the fourth Broadway show to announce a closing in the last eight days, as the spike in coronavirus cases from the Omicron variant has deepened the financial woes of an already pandemic-damaged theater industry. Last week, the musicals “Jagged Little Pill” and “Waitress,” as well as the play “Thoughts of a Colored Man” announced that they had closed without so much as a farewell performance — all were already on hiatus because of coronavirus cases among cast or crew. The Broadway production of “Ain’t Too Proud,” about the powerhouse Motown group, has not run since Dec. 15, citing coronavirus cases. It is planning to resume on Tuesday, Dec. 28, and hoping to run for three more weeks before closing for good. The musical also has a touring production that had to postpone shows at the Kennedy Center in Washington because of coronavirus cases; it is scheduled to have its delayed start on Tuesday night, as well.
Source: Theater - nytimes.com
