Coronation Street viewers have let rip about the Co-op bags seen in the soap, claiming it is “product placement overload”.
The ITV soap and the supermarket chain do have a product placement deal in place, which was signed back in 2018 and then renewed last year.
But viewers kicked off during Wednesday night’s instalment of the much-loved programme, saying there were just too many carrier bag sightings on the cobbles.
“Seen three Co-op bags so far… is it a special Co-op day?” one person asked on Twitter.
“BIG CO-OP BAG ALERT!” tweeted another.
One annoyed viewer said: “Blatant product placement for the Co-op with those shopping bags deliberately turned to face the cameras. F****** pathetic.”
“All these bloody Co-op bags in #corrie – it’s product placement overload,” said another person.
Someone else tweeted: “Subliminal advertising for the Co-op is about as subtle as a sledgehammer.”
“This product placement for the Co-op is a bit much,” another viewer said.
As a character carried a bag in one scene, a viewer joked: “Have they been to the Co-op?”
In 2018 it was reported that Co-op would be opening a branch on the cobbles in a product placement deal.
And last year Retail Times reported that the partnership had been renewed.
Mark Trinder, director of commercial sales and partnerships at ITV was quoted as saying: “When we first partnered with Co-op three years ago it was part of the biggest product placement ever on British TV and it’s been fantastic to see it grow and develop both on and off-screen. I’m delighted that Co-op will be continuing on the cobbles and look forward to working together further.”
Daily Star has contacted ITV for comment.
For more of the latest showbiz news from Daily Star, make sure you sign up to one of our newsletters here.
Source: Celebrities - dailystar.co.uk