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In the latest iteration of online hip-hop media, actual music can often seem like an afterthought. The current wave is full of gossip-focused websites, Instagram accounts and podcasts that have lent the online conversation about rap stars (and even more often, those who are proximate to them) the air of tabloidism.
This phenomenon isn’t solely happening in hip-hop media — it’s true across music media, and in other fields as well — but the scale and rate of growth of these platforms might be unmatched in this space. The changes have been rapid, the product of an ever thirstier internet and a genre that is broader and more successful than ever and has more eyeballs on it than before, too.
On this week’s Popcast, a conversation about the seismic shifts that the internet has brought to the coverage of rap stars, how online clutter rewards sensationalism and the possible paths forward.
Guests:
Jerry Barrow, head of content at HipHopDX
Andre Gee, staff writer at Complex
Rob Markman, vice president of content strategy at Genius
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Source: Music - nytimes.com
