‘Once Upon a One More Time’ Review: Liberation Set to Britney Spears

The Britney Spears jukebox musical “Once Upon a One More Time” is not a bio-show recounting the singer’s life. Rather, it retrofits two dozen of her songs — including “Oops! … I Did It Again,” “Womanizer,” “Toxic,” “Gimme More” and, of course, “ … Baby One More Time” — to tell the story of a fair-haired princess who, realizing she has been played by a handsome rogue and controlled by an omnipresent father figure, rises up and fights for her emancipation.

Hmm, maybe the (fully authorized) apple does not fall far from the tree.

But this big, splashy show, which is quite entertaining at times, is hampered by a shambolic jumble of sisterhood 101 messaging and defanged fantasy revisionism. Rewriting classic yarns with a pop-feminist spin has become big business, with Disney updating its operating system one property at a time, and princesses and fairy tales calcifying into common tropes of empowerment pep on Broadway — think “Frozen,” “Aladdin,” “Bad Cinderella” or, for an artistically successful example, “Head Over Heels.”

“Once Upon a One More Time” banks on a familiar figure, Cinderella (Briga Heelan), who here is starting to feel vaguely antsy about her life. She and her fellow storybook heroines — Snow White (Aisha Jackson), Princess Pea (Morgan Whitley), Rapunzel (Gabrielle Beckford), Sleeping Beauty (Ashley Chiu) and Little Mermaid (Lauren Zakrin) — are bossed around by an imperious Narrator (Adam Godley, for whom this must feel like a vacation after “The Lehman Trilogy”). He is basically a domineering stage manager acting on behalf of the patriarchy.

Although Cinderella is supposed to be content in the happy-ever-after, her loneliness just might be killing her. But shush, pretty lady, push these thoughts out of your lovely head: As her prince (Justin Guarini) soothingly informs her, “You’re paid to be pretty, and I’m paid to be charming.”

“What do you mean, paid?” Cinderella replies. “I don’t get paid.”

So he tries to put her off the scent by singing “Make Me,” as one does.

Luckily, Cinderella gets a fortuitous visit from the Notorious O.F.G. (Original Fairy Godmother, played by Brooke Dillman), who gives her the key to understanding her existential malaise: Betty Friedan’s “The Feminine Mystique.” (It’s a choice that will puzzle those who have moved on to more recent feminist waves; then again, Jon Hartmere’s book also includes a Howard Stern joke, so insert shrug emoji.)

But before Cinderella has a chance to really dig in, the Stepmother (Jennifer Simard, last seen in “Company”) seizes the book. To retrieve it and ultimately become her own woman, our heroine enrolls her similarly shackled princess buddies from Scroll Club, where they read their own stories, for some consciousness raising.

Much of the excitement here is generated by the choreography of Keone and Mari Madrid, who also directed the production (with an assist from David Leveaux, credited as the creative consultant). The couple, who created the Off Broadway hip-hop dance drama “Beyond Babel” in 2020, got their break in music videos, which may be why the large ensemble numbers shine brightest: tight formation extravaganzas that heavily rely on popping and locking, and incorporate elaborate hand movement. An occasional wink to Spears’s video oeuvre doesn’t hurt, either.

And though the numbers for “ … Baby One More Time,” “Circus” and “Crazy” look fantastic, the one-size-fits-most staging can become repetitive, and is not as effective in those moments when a less in-your-face approach is needed.

Worse, the songs often barely suit the story, even with some tweaked lyrics. Exceptions include Cinderella’s stepsisters (Ryann Redmond and Tess Soltau) commanding her to “Work Bitch.” The Max Martin jukebox musical “& Juliet,” which is playing a thousand feet away and features five Spears hits, integrates book and songs with less visible seams and more wit.

Fully embracing arena-pop aesthetics (with flashy lighting by Kenneth Posner and scenic design by Anna Fleischle that relies on elements that can easily be dropped down or wheeled in and out), “Once Upon a One More Time” almost always falls back on supersizing. Half the numbers end with a subwoofer boom that will rattle your insides. And the jokes come in three flavors: broad, broader and annoying. A running gag, for example, has Snow White comically misspelling the simplest words, even though she is part of Scroll Club so one assumes that she can at least read.

Two of the actors have embraced opposite ways of adjusting to this heightened reality. Simard delivers the single most original performance: She barely changes her expression, her face frozen in a heavily made-up mask of disdain, and her Stepmother feels as if Moira Rose from “Schitt’s Creek” and Norma Desmond had spawned a villainess crooning a slowed-down “Toxic.”

Guarini, on the other hand, banks on expansiveness as a prince generously sharing his charms with a bevy of women. He displays a gift for slapstick — watch the way he elastically climbs onto a platform two stairs at a time — and spares no effort, whether in solo songs or leading big numbers.

It is actually surprising that his character has so many songs while most of the princesses are reduced to extras without distinctive personalities. (A gay couple even barges in during the “million princess march.”) Snow White rises above the fray, thanks to Jackson’s humor, vocal chops and high-energy charisma, and Whitley’s tart delivery helps sell Pea’s few lines, but Heelan’s Cinderella feels a little bland. Making matters worse, the sound localization is so bad that you can’t distinguish the women’s voices in their ensemble numbers. (The sound design is by Andrew Keister, costumes and hair by Loren Elstein.)

Incongruously, Cin and Snow, as they like to call each other, share an intense duet, “Brightest Morning Star” (was “I’m a Slave 4 U” just too much?), but it’s a gratuitous throwaway with no follow-up. I guess nobody talks about what happens after Scroll Club.

This timidity is but one example of the ways in which the show comes up short, both as a feminist text and as a tribute to Spears’s songbook — and, yes, her life. The last thing her fans might have expected from a Britney Spears musical is dutiful conventionality.

Once Upon a One More Time

At the Marquis Theater, Manhattan; onemoretimemusical.com. Running time: 2 hours 30 minutes.