On QVC, Shawn Killinger Can Help You Sell Yourself

On a Saturday night earlier this month, the QVC host Shawn Killinger kicked off another episode of “Shawn Saves Christmas,” the seasonal series she hosts live at QVC’s gargantuan 24/7 broadcast center in West Chester, Pa., about an hour’s drive from Philadelphia. But by the end of the first segment, it seemed like Shawn was going to sink Christmas instead.

As I watched from behind the cameras, she accidentally tipped over a rolling tote bag, shattering a wine bottle loudly enough to be heard on air. “We are going to need a mop,” she said with a cringe and levity, owning the oopsie, as did the camera, which lingered on the aftermath for several seconds. As the screen cut to a photo of the product, Killinger hustled to another part of the set to talk about mascara as the crew, panicked-looking but resolute, made the mess disappear in minutes.

Having talked to Killinger quite a bit by that point, I suspected she was mortified by the disaster. When she is presenting on QVC, she had told me earlier, she feels like she is “pedalling a unicycle uphill through a rancid windstorm while juggling flaming swords while chewing gum and reciting the Pledge of Allegiance.”

But if she was, she didn’t show it. And the secret to that friendly composure is what brought me to QVC HQ.

Most TV shows are trying to sell you something, whether it’s the Lexus in a conventional ad, a product-placed luxury watch or just a Netflix subscription. But on QVC — it originally stood for “Quality Value Convenience,“ in case you’ve ever wondered — the selling is the entire point, and many of the products verge on the nutty.