Edie Landau, Film Producer Who Was Ahead of Her Time, Dies at 95

Edie Landau, who in the 1970s and ’80s was one of the few women producing films, working outside the studio system with her husband, Ely Landau, to offer unconventional movies to a mass audience, died on Dec. 24 at her home in the Century City section of Los Angeles. She was 95.

The death was confirmed by her son, Jon.

In the 1980s and ’90s, thanks to figures like Jim Jarmusch, Quentin Tarantino and Wes Anderson, indie film was associated in the public imagination with writer-directors too young and eccentric for the studio system. In the years before that period, the Landaus produced artistically ambitious indie movies that followed a different model, adapting great works of literature into movies for the big and small screen.

Their focus was plays. In the 1970s, the Landaus started the American Film Theater, which invited viewers to subscribe to regular screenings of movie versions of works by Eugène Ionesco, Bertolt Brecht, Edward Albee and others.

There had long been movies based on great plays like “A Streetcar Named Desire” that fully translated theater into the idiom of cinema. But the American Film Theater tried something different, faithfully abiding by the plays’ texts in simple, inexpensive productions.

The Landaus produced more than a dozen films, often featuring eminent figures in surprising roles. In 1973, the tough-guy movie star Lee Marvin appeared in a film version of Eugene O’Neill’s “The Iceman Cometh.” The next year, in an unusual turn as a film director, Harold Pinter oversaw the adaptation of Simon Gray’s “Butley.”

Looking back at the project in The New York Times in 2003, the film historian and critic Richard Schickel described it as a “noble experiment,” with some productions that were “close to God-awful” and others that ascended to “masterful movie making.”

Ms. Landau frequently acted as a minder of budgets and an organizer on set, but over time she took on an increasingly creative role in her partnership with her husband, particularly after he had a stroke in the 1980s.

She took the lead in putting together “Mr. Halpern and Mr. Johnson” (1983), an original HBO drama starring Laurence Olivier and Jackie Gleason. She developed a relationship with the writer Chaim Potok and shepherded his 1967 novel “The Chosen” into movie form in 1981 and into a musical adaptation for the stage in 1987.

“It was a given that ‘The Chosen’ was to be a musical from the very beginning, ever since Edie Landau approached me with the idea two and a half years ago,” Mr. Potok told The Times in 1987.

Richard F. Shepard of The Times praised the movie version for recreating 1940s Brooklyn “with such fidelity that the tree-lined quiet streets of Williamsburg and the particular Jewish life on them seem to have emerged intact from a just-opened time capsule.”

Edythe Rudolph was born on July 15, 1927, in Wilkes-Barre, Pa. Her father, Harry, was a minor-league baseball umpire who later worked as a projectionist at Manhattan movie theaters owned by Edie and Ely. Her mother, Rose (Zatcoff) Rudolph, was an office clerk.

After graduating from Wilkes University with a bachelor’s degree in education in the late 1940s, Edie moved to New York City. She worked as an assistant at radio and television production companies, hoping to move up the corporate ladder. While working at the television distribution company National Telefilm Associates, she met Ely Landau, one of the company’s founders. They married in 1959.

That year, WNTA, a New York television station owned by National Telefilm, began airing “Play of the Week,” an anthology series that anticipated the American Film Theater. Ms. Landau worked her way up to become executive vice president of National Telefilm and oversaw some of its original programming, including “Play of the Week.”

The Landaus’ children followed them into careers behind the scenes in the performing arts. Alongside the director James Cameron, their son Jon produced “Titanic” (1997), “Avatar” (2009) and the recently released “Avatar: The Way of Water.” Their daughter Tina Landau is a prominent theater director. And their daughter Kathy Landau is executive director of the Manhattan arts organization Symphony Space.

Jon recalled how being able to work on the movie adaptation of “The Chosen” launched his own producing career, and how his parents invited the producer Hillard Elkins to a performance of a play written by Tina and performed at her high school, which led to its staging in a professional Los Angeles theater.

Mr. Landau credited his mother with those breakthroughs. “She was the one who would make things happen,” he said.

Ms. Landau’s first marriage, to Harold Rein, ended in divorce. Ely Landau died in 1993. Ms. Landau’s children survive her, along with a stepson, Les Landau; four grandchildren; two step-grandchildren; and two step-great-grandchildren.

Photographs from her days as a film producer reveal that Ms. Landau was often the only woman in a room full of men wearing suits.

She hit back at what she plainly called “discrimination of women” in 1958, when she filed a formal complaint against United Airlines for not permitting her to board a Chicago-to-New York “executive flight” — a cocktail-and-steak journey designed for men only. Ms. Landau — who later earned a law degree from the University of West Los Angeles just for fun — told the airline that she was an executive, too.

The incident turned out to be a harbinger of repeated protests that finally led to scrapping the flights in 1970.

After retiring, Ms. Landau wrote poetry. One concise work was titled “That Was Then, This Is Now”: “Please remember that I was once a major executive, not just a house wife,/So please trust me now to be C.E.O. … of my own life.”