The BBC placed a disclaimer to an episode of Dragons’ Den over a new product.
An episode which aired on April 4 saw various hopefuls hoping to get backing from one of the Dragons for their various businesses. A drinks company, foot playing drum kit and a nail painting business all went up to the studio in the hopes of getting some cash.
But one that sparked a disclaimer was one company who said they could increase people’s libido.
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Wesley Pierce and his fiancée Lottie took the supplements onto the show and offered a 10% stake in the business for an investment. They explained how it worked, using their own experiences.
(Image: BBC)
The pair admitted that it was the coronavirus lockdown which prompted them to look into the product, telling the Dragons that they weren’t “in the mood” as much as they once were.
They soon realised they weren’t the only ones struggling and created Wiggy, drinkable supplements to try and get the sex drive back up. The pair explained that they had searched to find natural ingredients to increase your libido.
(Image: BBC)
Wesley told the Dragons: “We realised that we really needed some expert help with this, so we found a local company, to create the supplement for us, from the ground up.”
The business was launched back in September 2022 with boxes for both men and women and have turned over £13,000 in sales through its online site. But the Dragons weren’t quite as convinced as their buyers.
They questioned the science behind the product, with Steven Bartlett asking: “How can you prove that it helps?” The response included personal experience and great feedback from customers.
(Image: BBC)
Steven asked if they had done any official research, but they admitted they hadn’t got to that stage yet. Touker Suleyman also chimed in and said that if it had been scientifically proven and they could back it up the product would have more credibility.
The Dragons opted not to invest in the company and during the pitch, the BBC added a health disclaimer to the screen.
It read: “Always consult a medical professional before using dietary supplements if you have any health concerns.”
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Source: Celebrities - dailystar.co.uk
