After initially hoping to secure £80 for her bra, Gemma Collins has made a desperate effort to shift the product, putting it on sale for just £20.
With admirable confidence, The Only Way is Essex star listed the 42H brassiere on Depop, believing her fans would be more than willing to pay the big bucks for an item owned by the one and only “GC”. Alas, the bra has failed to garner the requisite hype and has subsequently been left on the shelf of the virtual marketplace for over a month.
Accepting that her followers weren’t willing to pay the price, she took off an enormous 30%, listing the bra at £56. But despite reducing the cost, she still failed to generate any interest.
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Desperate to get a sale over the line, Gemma made a further reduction, attempting to flog the white Prima Donna style for just £20, giving her 21,000 followers a jaw-dropping 75% off.
(Image: Depop)
Renowned bra brand, Prima Donna, retails the popular product for £107, meaning the reality TV icon is willing to accept £87 less than what she originally coughed up for it.
And while the product is now second-hand, it looks in terrific condition, with the tags still attached, indicating that Gemma may never have worn it.
Utilising her marketing skills, honed in her role prior to TOWIE as a used car saleswoman, Gemma captioned her post: “This full-cup bra is sexy, comfortable and super-luxurious. The removable straps accentuate your feminine cleavage. Looks great under a V-neck top. Prima Donna – White Bra – Size 42H, £20.”
(Image: Gemma Collins/Instagram)
However, while the bra has proved a tough sell, it’s in no way an indicator of Gemma’s success on the platform. In reality, the 43-year-old has thrived on Depop, selling a whopping 5,420 pieces of clothing since joining the site back in 2004.
She currently has 180 items up for grabs, featuring an array of dresses, tops, shoes and bags. Welcoming fans in, her bio reads: “Welcome Back divas! We POST every MONDAY. We do not accept returns or refunds.”
(Image: gemmacollins/depop)
Sadly, while some have loved her products, not everyone has been as keen. Carolina raged: “Not as described, unfortunately. Arrived with a strange smell and appeared worn despite having labels still on. Delivery took a while and I had to chase on a delivery update.”
And she wasn’t the only irritated customer. Milly, who bought a colourful two-piece, fumed: “Chase, chase, chase. No communication unless you communicate and get it posted.”
However, others were overjoyed with the service. Gaya, who bought a pair of black shoes, rated the product five stars, claiming her item: “Arrived in great package, great condition, thanks.”
Source: Celebrities - dailystar.co.uk
