Phillip Schofield’s new show “may sabotage” the presenter.
Speaking on behalf of Betfred, Celebrity PR Specialist Kayley Cornelius weighed in on the situation and gave her thoughts on Schofe’s new show Cast Away. She said: “Phillip Schofield appears to be really leaning into the ‘dishevelled man’ persona with his questionable TV comeback choice. The deserted setting and off-the-cuff look come across as subtle attempts to evoke sympathy from viewers at home.”
“While the show is designed to look authentic and raw, it’s a far cry from anything we’ve seen Phil do before, which feels inauthentic and staged. Additionally, the entire storyline is overly dramatic and seems curated not only with external help but also in a way that allows Phil to almost play into this ‘broken’ character to fit the tone.”
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Cornelius says that the TV presenter “may have sabotaged himself” if “moving beyond his affair” is Schofe’s end goal. She speculated that the show “will likely only reignite discussions about the scandal”.
The expert continued on to say that when celebrities are “recovering from a PR crisis,” there are some major steps they should take: “Three key stages known as the three ‘A’s’ in PR: accountability, apology, and action. These serve as a protocol for addressing and moving on from an incident. Phil has already acknowledged the situation and apologised, but the real test in the series will be how much accountability he takes for his actions.”
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Kayley said that documenting “his Bear Grylls-esque adventure” may help to “shift attention away from his personal struggles,” however he will “need to strike a real balance between being honest and remorseful” as well as “taking accountability and showing clear signs of change” if the show is to prove a successful decision.
“The pressure is truly on for Phil. While he knew that his next major move would be crucial, this series also marks his last chance to revive his career. If this doesn’t pan out well and resonate with viewers at home, making a full comeback will be nearly impossible for him.”
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Source: Celebrities - dailystar.co.uk
