At SFMOMA, Music is More than Just Sound

This article is part of our Museums special section about how institutions are striving to offer their visitors more to see, do and feel.

The flute music was, you know, good flute music. But for the hushed audience at the San Francisco Museum of Modern Art’s kickoff event in February of its “Art of Noise” exhibition, the breathy scales constituted only part of the experience.

The colorful outfit belonging to the flutist (who was André 3000, by the way) was the experience, too. The crisp speakers were the experience, the smoke machine was the experience. And the two lasers passing through a glass of water balanced atop a traffic cone center stage — André 3000 has a growing interest in traffic cones, he had announced earlier — was the experience.

Music is music. But music is also the stuff surrounding the music.

From May 4 through Aug. 18, SFMOMA will illustrate this truism with an exhibition of visual and technological artifacts, plucked from music’s low orbit. “Art of Noise” comprises more than 800 pieces — among them early listening devices, cutting-edge speakers and iconic album covers — loosely grouped under the heading of design. Four more sound installations generate some artful noise all their own. But the show’s true subject might be our very relationship to music.

Beethoven’s Fifth Symphony, “The White Album,” Coltrane live at Birdland: On their own, these are but air molecules vibrating across our eardrums. Music becomes sacred partly through the material culture it inspires.

And just as music shapes design — think jazz album cover versus metal album cover — design also codes how we hear music. In an old Xeroxed flyer for a punk show was information on how to absorb those songs; in an iconic ad for Maxell cassette tapes lurked signals about the spirit of rock.