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This week’s episode of Popcast (Deluxe), the weekly culture roundup show on YouTube hosted by Jon Caramanica and Joe Coscarelli, includes segments on:
What made TikTok so addictive and effective in the past
The introduction of TikTok Shop and the commercialization of the For You Page
TikTok’s golden era: Charli D’Amelio, Addison Rae, the Hype House
Recent TikTok bright spots: Pookie & Jett
Innovations in TikTok narrative formats
Durational content on TikTok
TikTok’s decreasing reliance on the music industry and its cold war with Universal Music Group
Throwback TikTok songs of the week from ppcocaine feat. NextYoungin and Gucci Mane
Snack of the week
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Source: Music - nytimes.com
