I’ve Never Bought Anything From QVC. I Can’t Stop Watching It.

Last fall, I lived in a hotel in the small college town where I teach, an admittedly strange arrangement that came with a serendipitous perk: cable TV. At the end of most days, after stocking up on ice from the machine down the hall, I would get beneath the sheets and click on QVC. If I was lucky, I got to watch the incomparable David Venable, whose most distinct trait — aside from his striking height (6 feet 6 inches) and the dulcet tones of his North Carolina drawl — is his “happy dance”: a hands-over-head, 360-degree twirl that he executes when a product especially delights him. In seemingly every moment of his cooking and housewares show, “In the Kitchen With David,” he radiates joie de vivre.

I don’t think I’m part of Venable’s target demographic. I can’t cook. I don’t like accumulating things. I appreciate when a living space feels homey, but I’m just as content in a spare room as I am in a curated one. Still, I’ve become one the many David Venable faithful. Regardless of what he’s selling, I’m watching.

Venable avoids falling into the wolfish smarm that typifies the shopping-show genre. There’s a forthrightness of approach that tells us he’s interested in more than just selling things to us. When he’s talking up a portable power station, warning us that we won’t know we’ll need it until it’s too late, he’s not being a doomer; he’s being honest. He comes off like a mindful parent cautioning a naïve child, much like my folks, who, when I was in high school, always made sure I had an extra coat and blanket in the car during Minnesota’s brutal winters, just in case my car broke down.

Like any salesperson, Venable uses scarcity as a tactic. But he doesn’t promise that any particular item will solve all your problems. Rather, he imagines a life for the viewer already brimming with warmth. Whatever he’s selling could make that full life a bit less unwieldy. You might feel compelled to buy those airtight, spillproof LocknLock storage containers, not just because they’re selling out fast, and this deal will only last tonight, but also because with Venable’s encouragement you can imagine walking to your parents’ home, holding your child’s hand, juggling a stack of gifts and laughing so hard you might drop your homemade hot-dish on your way to the front door. With LocknLock’s proprietary technology, however, you can be confident that your casserole won’t spill!

For me, “In the Kitchen With David” functions as therapeutic entertainment. Venable’s screen presence never activates anything in the realm of stress or embarrassment. Just like us, we learn, he drops dishes at home, and his kitchen goes through various states of disarray. “There’s no shame in your game if you go to the store bakery and you buy something store-bought and put it in there,” Venable will say while holding a pie-carrier with handle-lid. His nonjudgmental energy transforms solo TV-watching into a communal experience, inviting us to marvel alongside him at the quotidian: a nonstick pan or a vegetable wedger or sugar-free caramels. And he is never desperate to make a sale. Look closely as a jittery brand ambassador fumbles over his or her pitch, and you’ll see Venable’s eyes soften and a smile spread across his face. He seems to enjoy it when things don’t go as planned. For him, spills and mispronunciations are not reasons to panic but opportunities for play.