Musical Comedy ‘Operation Mincemeat’ to Open on Broadway Next Spring

“Operation Mincemeat,” an improbably successful British musical comedy, already has a truth-is-stranger-than-fiction quality to it: It’s about a World War II military ruse in which British intelligence planted fake information on a dead body to (successfully) mislead the Germans.

Now the producers of “Operation Mincemeat” are hoping for another hard-to-believe turn of events: Finding success on Broadway at a time when many other shows have big stars or big brands.

The oddball show began its life in a tiny London theater and then this year won the Olivier Award — Britain’s equivalent to the Tonys — for best new musical. On Tuesday, the show’s producers announced that the musical’s first production outside Britain will open on Broadway next spring, with previews beginning on Feb. 15 and an opening slated for March 20 at the John Golden Theater.

A lead producer, Jon Thoday, said in an interview that he was concerned about opening in a climate dominated by celebrities, but also inspired by the success of plays like “Stereophonic” and “Oh, Mary!” that demonstrate it is still possible for unknown shows with little-known casts to break through.

“It’s daunting, because you come here and you look at one show after another with a giant Hollywood star in it, and we’re doing a show with people who had never written a musical before,” said Thoday, whose company, Avalon, is producing the show. “We’re going to see whether it works here or not. We’re hoping it will, obviously, otherwise we wouldn’t be doing it.”

“Operation Mincemeat” is set in 1943 and based on a true story that is seemingly so crazy it has repeatedly been adapted and written about. The musical was written and composed by a comedy group called SpitLip — David Cumming, Felix Hagan, Natasha Hodgson and Zoë Roberts — which bills itself as “makers of big, dumb musicals.” Their show, directed by Robert Hastie, had several small productions around London before arriving on the West End in early 2023.

Powered by heart and humor, the show has had strong word-of-mouth — it has a passionate group of fans and repeat attenders who are affectionately known as mincefluencers — and has become profitable in the West End, where it continues to run. Thoday said he hopes that the original cast will come to New York, but that that depends on whether they are able to get visas.

Thoday said he expected that the show would be capitalized for about $11.5 million.

“Operation Mincemeat” is not the only show to announce Broadway plans this week. On Monday, the producers of a musical adaptation of the book “Midnight in the Garden of Good and Evil” said their show would come to Broadway at an unspecified point next year.