Boomtown 2025 has given 75,000 attendees a post-festival gift – a hyper-personalised cinematic film capturing each fan’s unique experience in a first of it’s kind digital souvenir
Nearly 77,000 people who attended Boomtown 2025 have been given something never before seen at a music festival – a personal cinematic film of their own experience.
The Hampshire-based festival, which drew 76,986 fans to the Matterley Estate earlier this month for Chapter 4: Power of Now, unveiled Boomtown Unboxed , a world-first initiative that transforms real festival moments into hyper-personalised digital souvenirs.
Each attendee has received their own short film, created from data captured on-site and enriched with AI-powered storytelling, delivered via the official Boomtown app within a week of the event.
Unlike traditional highlight reels, Boomtown Unboxed produced nearly 77,000 unique stories, each reflecting the individual journeys of the festival’s ‘citizens.’
Organisers say the project marks a breakthrough in live-event storytelling and post-event engagement, setting a new benchmark for how festivals can forge deeper, long-lasting connections with their communities.
Boomtown’s five-day celebration this year featured a bold mix of global icons and underground innovators. Sean Paul, Sex Pistols featuring Frank Carter, Nia Archives, Spice, Maribou State, Honey Dijon, The Mary Wallopers and Eliza Rose were among hundreds of acts across the sprawling site in the South Downs. For the first time, BBC Radio 1 Dance also hosted a takeover, bringing live sets and backstage content to national audiences.
The Unboxed project was developed in partnership with creative agency Amplify and tech-driven storytellers Monks. Together, the teams used what they call “modular content technology” to turn Boomtown’s sprawling, immersive world into personalised keepsakes.
Chris Rutherford, Boomtown co-founder, described the project as “a true world-first,” adding: “It’s your adventure, your memories, your Boomtown story… captured so you can relive it again and again.”
Amplify CEO Sebastien Westerduin said the collaboration showed “what’s possible when creative vision meets AI-ready infrastructure, data, and a hugely diverse, engaged community,” while Monks’ creative director Joppe Soons called it “the end of the standard event aftermovie.”
Tickets for Boomtown 2026, running 12–16 August at Matterley Estate, are already on sale. More information is available at www.boomtownfair.co.uk.
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