Jeremy Clarkson has done a U-turn one his pub’s strict policies after facing a year of requests from punters that were left disappointed that he couldn’t offer them the item
Jeremy Clarkson has finally lifted the ban on one specific product at his pub The Farmer’s Dog after a year of begging from fans.
The former Top Gear host owns the Oxfordshire boozer, which opened in August 2024, and ever since Clarkson flung the doors open to the public there has been one thing he cannot offer punters.
The 65-year-old car enthusiast made a commitment to “serve exclusively British food,” which meant that ketchup, typically made from ingredients grown abroad, was off the menu.
However, after being inundated with thousands of requests over the past year from customers urging him to reconsider, Clarkson has now given the green light for a ketchup made entirely from British ingredients to be added to the menu.
The Condimaniac ketchup is crafted using tomato passata from the Isle of Wight, apple cider vinegar from Hants, Esse, salt, and sugar and onions sourced from across Britain.
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Kier Kemper, the boss of Condimaniac, shared the journey of creating the sauce in an Instagram video, saying: “Making a 100 per cent British ketchup after Jeremy Clarkson alerted us to the fact there wasn’t one was very hard. It turned out to be really hard.”
He also mentioned that the Diddly Squat team requested the sauce “as soon as possible”. Kemper revealed they are producing two sauces simultaneously with one containing carrots and onion “used to thicken” the sauce, due to the lack of purely British tomato puree. Starting with an initial batch of 1,700 bottles, the Condimaniac ketchup will be available at Clarkson’s butcher and bottle shop, reports the Express.
The condiment will also be available at Clarkson’s Diddly Squat Farm Shop in Chipping Norton from August 15. The Grand Tour presenter had grown so exasperated with punters demanding tomato sauce that he’d even erected a notice telling patrons to stop their requests.
He explained: “The menu changes – it’s whatever we’ve got. There’s no Coca-Cola, no coffee. Other pubs do coffee. We do British food. Everything that you can consume in here, every single thing , even the black pepper and the sugar is grown by British farmers.”
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