EXCLUSIVE: Love Island 2025 has officially wrapped and some Islanders are set to land million-pound deals, while others are quietly slipping back to their day jobs
As the sun sets on the 2025 series of Love Island, life after the villa begins and it could look very different for some of the ITV contestants.
While some stars could rake in multi-million-pound brand deals, others are quietly returning to their day jobs, and will likely slip back into real life without the glittering promise of fame.
PR specialist Rich Wilson spoke exclusively to Daily Star in collaboration with casino.co.uk and shared his post-villa Islander predictions as he highlighted who is likely to soar to the top.
In regards to who could land the next fast fashion/make-up deal, his money is on part-time Disney princess Shakira Khan. He said: “This is always a highly-coveted role from the Love Island cast, and although rumours have surfaced in past years that the ambassador is pre-picked, it’s a far more likely scenario that huge, well-known brands bide their time as the show progresses before picking ambassadors.
“Although PLT don’t collaborate generally with Love Island stars now, other brands such as Glamify, L’Oreal Paris and EGO have in the last couple of years. The likes of Grace Jackson and Uma Jammeh have done very well in this regard in recent years, earning six-figure deals.
“From the 2025 cohort, it’s easy to envisage Shakira Khan making a similar amount, whether through fashion deals or other avenues. She had quite the journey on the show, originally being paired with Harry Cooksey, before he ended things to reunite with Helena Ford.
“Shakira won fans over with her personality, looks and enjoyed heart-warming moments in the final week, as she and Harry eventually reunited just before the final.
“Elsewhere, the previously discussed Helena, brutally dumped a day before the Love Island final, would be a popular choice amongst fans, with that scene and sympathy towards her still fresh in the memory of fans.”
But when it comes to the world of podcasting, which many Islanders have turned their talents to post-show, expert Rich thinks winner Cach Mercer would be a great choice.
The expert explained why and said: “A big, likeable personality is needed for this, as we’ve seen with the work of Olivia Attwood in recent years, and someone like Cach could be perfect as a future podcaster or presenter.
“Funny, charismatic and full of charm, Cach is one of the most-liked Love Island contestants in recent history. Even regardless of his status as a ‘winner’ of the show, the East Londoner would have likely found success after Love Island.
“It’s easy to imagine him hosting his own podcast or perhaps hosting/judging his own dance show on the likes of ITV, given his background as a professional dancer. The Strictly audience might not be quite his stage yet, but that’s the kind of prime-time show which could lie in wait for Cach.”
But who could become the most famous out of the 2025 bunch? According to our expert, fellow winner and Las Vegas party girl Toni Laites.
He shared: “Cach’s partner Toni could emerge as the most famous contestant from the 2025 edition of Love Island.
“A pool server in Las Vegas, brash and full of energy, Toni and Cach’s relationship is one of the most popular in recent years of Love Island, but she very much brought her own personality to the show.
“From calling series villain Harrison ‘a pussy’, to calling out some of the bombshells, the American was unapologetically herself throughout.
“It’s very easy to see her as a new regular on our TV screens, and Toni could earn millions through brand partnerships, TV hosting and social partnerships.”
However, just like every year, there will be some contestants who don’t break into the showbiz industry and inevitably go back to their old way of life before fame.
PR pro Rich commented: “A few Love Islanders (including 24 hour turnaround contestant Ryan Bannister) are already reportedly back at the day jobs.
“Ben Holbrough and Andrada Pop split not long after leaving the Villa. He struggled for a long time to form any meaningful connections with anyone on the show, despite being one of ‘the OGs’, and never really looked to be in love with the TV lifestyle.
“Many thought that Dejon Noel-Williams was lucky to still be with Meg towards the end, given his flirtatious actions towards other girls in the villa; it can be difficult to pick up TV work if you’re deeply unpopular with the fans.
“He works as a Personal Trainer in London, and it’s very easy to see him going back down that route.”
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Source: Celebrities - dailystar.co.uk
