Revellers going to the Oasis gigs at London’s Wembley Stadium are downing a staggering 250,000 pints a night – smashing the amount of beer knocked back at Coldplay and Taylor Swift shows
Booze-mad Oasis fans are sinking a record-busting quarter of a million pints a night at the band’s Wembley comeback gigs.
Hospitality staff at the London stadium have had to transform space under escalators into makeshift fridges to meet the highest demand for beer ever to face the arena. At £8.20 a pint, it means bosses are making more than £2million a gig in beer sales alone. Numbers from catering company Delaware North, which operates Wembley’s food and beverage spaces, show Oasis’ fans will be the biggest beer fans to ever grace the stadium.
The band’s fans are far thirstier than Coldplay’s, who bought up around 120,000 pints when they played the ground in 2022. And only 40,000 were sold when Taylor Swift performed at Wembley in August 2024.
Around 80,000 fans have been flocking to each of the Gallagher brothers’ Oasis gigs at Wembley since last week. It means if alcohol sales were evenly spread among punters, every fan would sink around three pints during each gig. But taking into account the thousands who will be sober at the shows, it means drinkers are downing far more than that at the shows.
Bars around the tube lines leading to the arena have also been packed before and after the shows, industry experts say. Delaware North said the demand for beers at Wembley led to a “turf war” for storage space erupting between hospitality bosses and those running cleaning and maintenance teams.
About 4,500 full and empty kegs are constantly being moved in and out of the stadium. It’s been described as a “challenge” the stadium has not had to previously face.
Hard-hit hospitality bosses are welcoming the Oasis reunion gigs after nearly 70,000 jobs in the industry have disappeared since Chancellor Rachel Reeves announced staff wage and national insurance increases last October. Martin Williams, chief executive of hospitality group Evolv which runs a host of high-end restaurants across London, said his locations near Wembley have been heaving on gig days.
He said South Place Hotel, near Liverpool Street which sits on the Metropolitan Line serving Wembley Park, have been “packed to the rafters”. Mr Williams added: “It’s a very welcome boost to the industry which, no thanks to the chancellor, has not had an easy ride over the past year.
Pubs near Baker Street, known as a regular stopping off point for fans on the way to Wembley, have also been packed before gigs. When Oasis played their opening comeback gigs in Cardiff, one microbrewery in the city said its sales had quadrupled as a result of the shows. Data also shows there was an increase of close to 60% in beer and cider sales in Manchester when Oasis performed there.
It comes as Oasis continue their sell-out tour across the UK before heading out across the world to the likes of America and Australia. Tickets sold out in just a matter of hours as eager fans clambered to get a hold of an admission into the stadium.
However, while fans have been loving the reunion tour, both Noel and Liam have taken different approaches to handling the return to fame. One music critic at the duo’s first gig of the tour revealed that while Noel had stopped to speak with stragglers, Liam immediately sped off in a car as soon as the gig was over.
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Source: Celebrities - dailystar.co.uk
