Euphoria star Sydney Sweeney launched a bathwater soap called Bathwater Bliss and she has claimed that other women were the main critics of the viral product
Sydney Sweeney has hit back at the women who criticised her bathwater soap. The 27-year-old actress collaborated with men’s personal hygiene brand Dr. Squatch in May to launch a soap named Bathwater Bliss – which she alleges contained her own bathwater. And she’s sure that it was primarily women who took issue with the gimmick.
Speaking to the Wall Street Journal she said: “It was mainly the girls making comments about it, which I thought was really interesting.”
Referring to the viral risqué scene in Jacob Elordi’s 2023 film Saltburn, she added: “They all loved the idea of Jacob Elordi’s bathwater.”
The “medium grit” soap bar included olive, sustainable palm and coconut oils, shea butter, natural fragrance, Sydney’s bath water, sand, mica, kaolin clay and sea salt.
Bathwater Bliss was launched on June 6, and sold out within seconds. The Euphoria star insisted she isn’t bothered by any backlash as she likes to keep an eye on what her audience is saying.
She added: “I think it’s important to have a finger on the pulse of what people are saying, because everything is a conversation with the audience.”
Meanwhile, Sydney recently faced criticism for an American Eagle denim campaign.
The retailer unveiled a series of adverts featuring the star, with the slogan: “Sydney Sweeney has great jeans,” However, this play on words sparked a storm on social media due to the phrase “great genes” being historically linked to eugenicists – those who advocate for improving the human species through selective breeding.
While Sydney has yet to comment on the American Eagle jeans advert, the brand stood up for the actress amidst the online backlash.
In an Instagram post dated August 1, the fashion label clarified: “Sydney Sweeney Has Great Jeans is and always was about the jeans. Her jeans. Her story.
“We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”
American Eagle’s chief marketing officer Craig Brommers expressed that bringing Sydney on board was a significant move for the company, dubbing her the “It girl of the moment”.
Speaking to WWD, he said: “I think this is potentially one of the biggest gets in American Eagle history.
“Sydney Sweeney is the It girl of the moment, and she is helping us create the It jeans campaign of the season. Sydney really encapsulates American Eagle.
“She is the girl who can play the red carpet, but she’s also the girl next door, and that duality really defines Gen Z and Millennials.”
Source: Celebrities - dailystar.co.uk
