‘Art for Everybody’ Review: The Hidden Life of the ‘Painter of Light’

One of my high school jobs was stocking shelves and tending the register in a Christian bookstore in upstate New York. “Bookstore” is a bit of a misnomer: while we did sell books — Bibles, relationship manuals about love languages, “Left Behind” novels — most of the store’s floor space was devoted to things that were not books at all: Christian music CDs and cassette tapes, plus “gift” items, usually displayed in themed zones: baptisms, amusements and brands like Willow Tree, Precious Moments and Veggie Tales.

When I was there in 2001, our biggest sellers came from one section in the store that was set up to resemble a small living room, with a couch and a rug and a wall hanging. This was the Thomas Kinkade section, named for the artist who created the images of colorful homes nestled into sweet landscapes that were then painted and embroidered and printed onto anything a typical Christian bookstore patron might desire. You could buy Thomas Kinkade collectible plates, Thomas Kinkade throw blankets, Thomas Kinkade lamps, Thomas Kinkade crosses, Thomas Kinkade mass-produced cross-stitched Bible covers. With the flick of a button, Thomas Kinkade framed prints would convert images of glowing windows to actual glowing windows via little embedded lights. You could deck your whole life out in Thomas Kinkade.

Kinkade, who turned out these original images and called himself the “Painter of Light,” is the subject of the new documentary “Art for Everybody,” directed by Miranda Yousef. Kinkade is sort of the Kenny G of American art, ubiquitous and beloved and very easy to deride. The documentary brings in a variety of art critics, journalists and historians to do just that, with reactions ranging from sniffs to an earnest consternation over what Kinkade’s anodyne, even retrograde images signify about their buyers. The New Yorker writer Susan Orlean, who profiled Kinkade in 2001, provides some background from a decidedly outsider perspective: she hadn’t heard of Kinkade in his ’80s and ’90s heyday, and found him to be as much of an oddity as a cultural phenomenon.

But I suspect Orlean is an outlier, and not just because according to the documentary, at one point one in every 20 American households purportedly purchased “a Kinkade” — meaning a licensed print — to put on the wall, and possibly many more. For those who grew up in and around Christian culture in the United States, especially the evangelical flavor, he was ubiquitous from the 1980s onward, present in church lobbies and grandma’s living room. As the art critic Blake Gopnik notes in the film, Kinkade “fed on the disdain” of critics and the establishment, positioning himself as diametrically opposed to an art world seen as degenerate and anti-family during the 1980s and ’90s culture wars. Kinkade served up a vision of a perfect, beautiful world, with himself as a defender (as he says in archival video) of “family and God and country and beauty.”

All of this was very lucrative for Kinkade, who was a marketing genius — one interviewee suggests Warhol might have been jealous — and an outspokenly religious family man. But that makes his death in 2012, at the age of 54, even more startling. After a precipitous decline owing to mounting alcoholism and including public urination, heckling and erratic behavior (plus a failed stint in rehab), Kinkade died of an alcohol and Valium overdose.