Rihanna ‘s latest campaign for Savage X Fenty has dropped, featuring a stunning lime-green lace set of lingerie.
Modelling the bra and underwear set herself in the promotional shots, the 32-year-old Rude Boy songstress looked sensational, posing on a beach lined with palm trees.
Featuring cut-out panelling and a balcony fit bra, the neon lingerie highlighted her curves as she turned from side-to-side during the shoot.
With her dark hair worn down in curls, lashings of Fenty lipstick and a scarlet manicure, Rihanna proved the ideal ambassador for her namesake brand.
Founded in 2017, Rihanna launched the lingerie brand in an effort to celebrate “fearlessness, confidence and inclusivity”.
Rihanna’s latest campaign for Savage x Fenty has dropped (Image: Savage x Fenty/PiM)
Today, the company participated in Blackout Tuesday, refusing to conduct business in a protest against George Floyd’s murder and racial inequality in the world at large.
Releasing a statement over social media, the label said: “We are not staying silent and we are not standing by.”
The statement continued: “The fight against racial inequality, injustice, and straight-up racism doesn’t stop with financial donations and words of support. In solidarity with the Black community, our employees, our friends, our families, and our colleagues across industries we are proud to take part in #BlackoutTuesday.
The singer founded the lingerie company in 2017 (Image: Savage x Fenty/PiM)
“Savage X Fenty will NOT be conducting any business on Tuesday, June 2 – globally.”
Driving the point home, it finished: “This is not a day off. This is a day to reflect and find ways to make real change. This is a day to #PullUp.”
Rihanna has also spoken out on her personal social media feeds, condemning the murder of George Floyd in an impassioned post.
Savage x Fenty refused to conduct business on June 2 in honour of Blackout Tuesday (Image: Savage x Fenty/PiM)
She said: “Watching my people get murdered and lynched day after day pushed me to a heavy place in my heart! To the point of staying away from socials, just to avoid hearing the blood-curdling agony in George Floyd’s voice again, begging over and over for his life!!!
“The look of enticement, the pure joy and climax on the face of this bigot, murderer, thug, pig, bum, Derek Chauvin, haunts me!! I can’t shake this!
“I can’t get over an ambulance pulling up to an arrest, a paramedic checking a pulse without removing the very thing that’s hindering it!…
“If intentional MURDER is the fit consequence for ‘drugs’ or ‘resisting arrest’….then what’s the fit consequence for MURDER???!”
Source: Celebrities - dailystar.co.uk
