Coronation Street viewers have let rip about the Co-op bags seen in the soap, claiming it is “product placement overload”.
The ITV soap and the supermarket chain do have a product placement deal in place, which was signed back in 2018 and then renewed last year.
But viewers kicked off during Wednesday night’s instalment of the much-loved programme, saying there were just too many carrier bag sightings on the cobbles.
“Seen three Co-op bags so far… is it a special Co-op day?” one person asked on Twitter.
“BIG CO-OP BAG ALERT!” tweeted another.
One annoyed viewer said: “Blatant product placement for the Co-op with those shopping bags deliberately turned to face the cameras. F****** pathetic.”
“All these bloody Co-op bags in #corrie – it’s product placement overload,” said another person.
Someone else tweeted: “Subliminal advertising for the Co-op is about as subtle as a sledgehammer.”
“This product placement for the Co-op is a bit much,” another viewer said.
As a character carried a bag in one scene, a viewer joked: “Have they been to the Co-op?”
In 2018 it was reported that Co-op would be opening a branch on the cobbles in a product placement deal.
And last year Retail Times reported that the partnership had been renewed.
Mark Trinder, director of commercial sales and partnerships at ITV was quoted as saying: “When we first partnered with Co-op three years ago it was part of the biggest product placement ever on British TV and it’s been fantastic to see it grow and develop both on and off-screen. I’m delighted that Co-op will be continuing on the cobbles and look forward to working together further.”
Daily Star has contacted ITV for comment.
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Source: Celebrities - dailystar.co.uk
