Jeremy Clarkson is bidding to become the next Gary Lineker – as the face of super expensive crisps.
The Top Gear host has launched his new brand of potato chips, and is urging customers to buy them as a Valentine’s present this year.
READ MORE: Jeremy Clarkson ditches Diddly Squat Farm restaurant and drives off in fit of rage
The presenter this week launched his Diddly Squat crisps which he has boasted are eco-friendly.
But the pricey pots will set customers back a whopping £38 for a box of 24 packs.
In an advert this week, they said: “Say it with love, say it with Diddly Crisps. 2 free bags with each box & our packets are 100% biodegradable & plastic free
(Image: Getty Images)
“Freshly hand cut and absolutely delicious, our Lightly Salted and Cheese and Onion flavours are scrumptious.
“There’s no better way to show your love on Valentine’s Day, than with crisps.”
The company has ‘gone green’ in the latest batch – offering the crisps in bags that are 100% compostable and plastic free.
But fans haven’t been as impressed with the motive.
(Image: Vaz Sayed)
One user, Elliot Winch, took to social media to reply and said: “Your job is literally to talk about cars which are ruining the planet.
“But well done on making your crisps environmentally friendly.”
Another added: “Clarkson trying to be the next Gary Lineker here. Good one.”
Series 2 of Jeremy Clarkson’s Amazon programme Clarkson’s Farm was released this week, as was the farm shop – after it had to be shut following the controversy last year over Clarkson’s Megan Markle comments.
(Image: Tom Wren / SWNS)
The farm shop opened for the first time this week since the outspoken TV presenter made comments about Megan Markle that sparked a global backlash and led to him apologising for his “clumsy comments.”
The 62-year-old shut the online store but reopened it this week, and it isn’t just crisps which are more expensive than normal.
A pork pie is £4.50, with a large loaf of sourdough costing £6. A box of eggs is £3.20 in the store.
Clarkson has recently called on the Government to hike the cost of food in the UK, saying he believes it is currently “too cheap.”
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Source: Celebrities - dailystar.co.uk
