Material Girl singer Madonna is reportedly in talks with PrettyLittleThing as she prepares to launch her own range with the fashion brand.
In the unlikely move, the 64-year-old is reportedly trying to connect with a younger audience after gaining a popular presence on social media app TikTok.
A showbiz insider told The Sun that despite it being “early days”, they are certain the tie-up could be a “commercial success”.
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“It’s early days but there have been some discussions about Madonna joining up with PLT,” they revealed. “Maybe for her own range or to front a campaign.”
The source continued: “It would probably be a huge commercial success, its clothes sell by the bucket-load to young women, and it might well help her appeal to a new generation.
(Image: Getty Images for The Recording A)
“But Madonna is a long way away from Molly-Mae . . . or at least she should be,” the insider concluded.
PrettyLittleThing is well known for its trendy mini dresses and collaborations with popular influencers and former Love Island stars like Gemma Owen and Indiyah Polack.
Love Island star Molly-Mae Hague signed her infamous deal worth half a million with the label when she left the show and, in 2021, she worked with the brand again, signing a whopping six-figure deal for the partnership.
Molly-Mae made it as far as becoming the PrettyLittleThing creative director in a phenomenal career move since starring on the ITV dating show and just days ago it emerged that her sister Zoe had also signed with the brand.
Zoe, who’s four years older than Molly, will join the global brand with an exclusive YouTube and Instagram deal.
Speaking about the collaboration, a source told The Mail Online: “It’s a no-brainer.
(Image: mollymae/Instagram)
“Molly-Mae’s working relationship with PLT has been a triumph and now bosses are hoping to replicate the same with Zoe,” they added.
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Source: Celebrities - dailystar.co.uk
