New owners have beefed up the voting pool in an effort to move the prizes past scandals of recent years.
To many, the Golden Globe Awards are a perfect example of Hollywood’s two faces.
In public, the entertainment capital plays along: It’s an honor just to be nominated, giggle tee-hee, this event is an absolute delight.
In private, smiles drop and eyes roll: The prizes are not seen as meaningful markers of artistic excellence, but there is no way around them. From a business perspective, the Globes represent a crucial marketing opportunity for winter films and TV shows.
The nominations for the 81st ceremony, which will be televised by CBS on Jan. 7, will be announced on Monday morning by Cedric the Entertainer and Wilmer Valderrama.
The Golden Globes have long been positioned as an important campaign stop for Oscar hopefuls. Nomination voting for the 96th Academy Awards begins on Jan. 11.
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Source: Television - nytimes.com
