Kanye West is reportedly planning to take on ex-wife Kim Kardashian’s SKIMS brand.
With a little help from his current wife, Bianca Censori it is believed that the married couple are plotting to take on Kim’s shapewear line, SKIMS, that she launched in 2019. The business is estimated to be worth a whopping $4 billion.
Reports have recently suggested that the rapper and his architect wife are hoping to challenge the next generation underwear market. With the pair causing a stir and widespread chaos with some of Bianca’s incredibly revealing fashion choices of recent.
READ MORE:Bianca Censori leaves bum hanging out of ‘same’ tiny thong Kim Kardashian wore
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A source told The Sun: “Kanye is seething about how successful SKIMS is – he wants to take Kim on with his own brand, but wants it to be riskier, sexier and make more money than SKIMS.
(Image: AFP via Getty Images)
“He’s using Bianca as a sort of test – she’s his muse and will model the line, he thinks she can showcase his brand and it’ll sell out. That’s why he’s parading her around in these outfits to take revenge on Kim,” the source added.
Back in December 2022, Bianca and Kanye were wed in a private ceremony. Since then they’ve been dominating headlines with Bianca’s non-existent clothing.
(Image: Getty Images)
There had been cries for Bianca’s welfare as fans believed Kanye had been forcing her to venture out in revealing outfits. It was even reported at one point that his wife’s family had been concerned but it’s recently been claimed her Australian loved ones are fully supportive.
A PR expert also exposed Kanye’s alleged plot when speaking to Dailymail.com. They told the publication: “Kanye understands outrage and is trying to break the Internet.”
(Image: WWD via Getty Images)
The expert added: “I think a lot of people are starting to feel rather uncomfortable, despite everything he’s said, about that he feels he can do whatever he wants with his partner. There is a line here drawn between those who believe this is control and those who believe that this woman is complicit and fully involved with this freak show.”
Just recently, fans were also left astonished when Kim and Bianca appeared to be comfortable in each other’s company during their first public appearance together. They both attended Kanye’s Vultures 2 music event held at the Chase Center in San Francisco.
Bianca also showcased her bond with Kim and Kanye’s eldest daughter North, 10, as the pair attended the rapper’s birthday celebrations holding hands. The SKIMs CEO and the hitmaker also share Saint, eight; Chicago, six; and Psalm, who’s four.
Daily Star has contacted Kanye for comment.
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Source: Celebrities - dailystar.co.uk
