A new poll has uncovered some worrying statistics about Brits’ behaviour in the sun, with a quarter of adults admitting they’ve gone for a swim after consuming alcohol
A quarter of Brits are more prone to taking risks during hot weather, with one in three admitting to going for a swim after having a drink. A survey of 2,000 adults found that one in five see no issue with going for a dip after having a drink or two in the summer, despite the fact that a quarter of drowning incidents involve alcohol.
The main reasons people gave for swimming after drinking were pressure from friends and a lack of understanding about the dangers. However, many people were unaware that hot weather can intensify the effects of alcohol.
Research has shown that the risk of drowning in the UK is significantly higher after drinking when temperatures are above 20 degrees, compared to when it’s below 10 degrees.
Malibu commissioned the survey and has teamed up with Tom Daley to raise awareness about the increased risk of drowning in hot weather after drinking.
The Olympic gold medallist, who retired last year, showed his support for the campaign by wearing special colour-changing swimming trunks that turn yellow at 20 degrees, serving as a reminder of the increased risk.
He said: “It was inspiring to see the impact of last year’s ‘Don’t Drink and Dive’ campaign, in raising awareness of water responsibility when drinking.
“This year, our mission remains the same: to raise awareness and change behaviour for the better, this time with a fresh summer-centric focus.”
The research revealed that for 38 per cent of people, enjoying a few tipples by the beach or pool is one of their favourite activities, particularly on holiday. However, 57 per cent of drinkers admit it’s all too easy to overindulge.
Among those who’ve taken a dip after a drink, the pool is their most likely choice (86 per cent), followed by the sea (42 per cent) and hot tubs (29 per cent).
Regrettably, 45 per cent have soon regretted their decision, confessing they’ve struggled in the water after consuming alcohol.
Conducted via OnePoll, the survey found many individuals were oblivious to the health hazards associated with drinking and swimming before participating in the study.
Cold water shock can be more challenging after swimming whilst under the influence of alcohol, and there’s an increased risk of hypothermia. Likewise, coordination is affected and judgement is typically impaired.
A spokesperson for Malibu said: “With ‘Don’t Drink and Dive’ back for round two, we’re here to remind the nation of the increased drowning risk in hot weather.
“As temperatures rise, people are naturally drawn to the outdoors, so it’s important to remind Brits that the risk increases when they become less cautious in these conditions, after all, one in four drownings involve alcohol.
“We encourage the nation to have fun this summer and stay responsible.”
Sam Hill, researcher at Bournemouth University, added: “What should be a fun day near the water can turn into a high-risk situation when you combine alcohol and heat.
“Don’t Drink and Dive’ sheds an important light on these dangers and encourages everyone to drink and enjoy the water responsibly this summer.”
Source: Celebrities - dailystar.co.uk
