Channel 4 has been dealt a huge blow after airing Bonnie Blue’s controversial doc 1000 Men and Me: The Bonnie Blue Story, with companies asking for their ads to be removed from it
Channel 4 has withdrawn ads from its controversial Bonnie Blue doc which has sparked widespread fury.
The adult star’s porn documentary, 1000 Men and Me, followed her in the run-up to her shocking stunt that involved her allegedly bedding 1,057 men in one day. It first aired last month and featured graphic sex scenes, nudity, and insight into her OnlyFans career.
And it’s safe to say the doc caused uproar with a lot of viewers – and 160 complaints have been lodged to Ofcom. Some have fumed at the broadcaster for giving a platform to the divisive adult star, who has encouraged “barely legal” teens to participate in explicit content.
And now Channel 4 has pulled all ads from the show after Ford, the primary sponsor of its documentaries, withdrew its branding from it. Last week, The Times reported that three companies – Visa and the drinks companies Diageo and Cawston Press – had requested their ads to stop appearing alongside the programme on Channel 4’s streaming service.
Ford’s branding continued to appear in all ad breaks and alongside an image of Bonnie Blue online. However, the car company has now decided to distance itself from the doc and has asked for all of its ads to be removed from it.
According to The Times, Ford said: “[The branding] has been removed from the on-demand version at our request, so it doesn’t appear when being streamed. Otherwise, our sponsorship of C4 documentaries remains the same.”
Viewers can watch Bonnie Blue’s programme uninterrupted this weekend, which means Channel 4 will make no advertising revenue. Channel 4 said: “On review we have decided to cease carrying advertising around this documentary.”
It said that before broadcast the documentary had been checked “to ensure advertising was suitable” and to “avoid inappropriate juxtapositions”.
A Channel 4 spokesperson said in a statement: “We take great care to ensure that advertising is appropriately placed across all programming, particularly where content may be sensitive or potentially contentious.
“In the case of 1000 Men and Me: The Bonnie Blue Story, the programme was reviewed in advance of transmission to ensure advertising was suitable. Several brands and categories were excluded to avoid inappropriate juxtapositions.”
Channel 4’s commissioning editor, Tim Hancock, also addressed the film’s controversial subject matter. “I believe it is Channel 4’s job to tell stories like this that are at the edge of modern morality,” he said.
“I commissioned this documentary because Bonnie is the tip of a huge iceberg. Since the pandemic there has been a cultural shift in the acceptability of creating adult content and the types of people do it.”
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Source: Celebrities - dailystar.co.uk
