Marvel’s New ‘Captain America’ Is No. 1, Despite a Backlash and Poor Reviews
“Captain America: Brave New World” was expected to take in $100 million from Thursday through Monday in North America.At the height of the superhero boom a few years ago, Disney pushed its Marvel assembly lines to run faster and faster. After awhile, quality suffered and ticket sales declined.So Disney slowed the pace. Last year, Marvel released one movie (the megasuccessful “Deadpool & Wolverine”) and two Disney+ series. To compare, in 2021 Marvel churned out four movies (with mixed results) and five Disney+ series.Factory problem fixed?Maybe: Marvel’s “Captain America: Brave New World” was a runaway No. 1 at the global box office over the weekend. The movie, which cost at least $300 million to make and market worldwide, was on pace to sell roughly $100 million in tickets from Thursday through Monday in the United States and Canada, according to Comscore, which compiles box office data. Moviegoers overseas were poised to chip in another $92 million or so.Maybe not: “Brave New World” received the Marvel Cinematic Universe’s lowest-ever grade (B-minus) from ticket buyers in CinemaScore exit polls. Reviews were only 50 percent positive, according to Rotten Tomatoes, which resulted in a “rotten” rating from the site. Just two Marvel movies rank lower on the Rotten Tomatoes meter, and both quickly ran out of box office steam after No. 1 starts that were driven by die-hard fans and marketing bombast.“Brave New World” outperformed analyst expectations amid a racist backlash from some internet users and right-wing pundits, who criticized Marvel’s decision to refresh the “Captain America” franchise by giving the title role to a Black actor. (A “D.E.I. hire,” they maintained in numerous X posts, a reference to diversity, equity and inclusion initiatives.) Anthony Mackie, who took over the character from Chris Evans, also came under attack as “anti-American” for a comment he made while promoting the film overseas.“Captain America represents a lot of different things and I don’t think the term, you know, ‘America’ should be one of those representations,” Mr. Mackie said. “It’s about a man who keeps his word, who has honor, dignity and integrity. Someone who is trustworthy and dependable.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More