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      Why ‘The Great Gatsby’ and Other Broadway Shows Are Turning to Influencers

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      To reach younger and more diverse audiences, Broadway shows are increasingly looking to Instagram and TikTok creators.On a 91-degree day in June, a group of 20- and 30-somethings in sundresses and Bermuda shorts was navigating a dimly lit cocktail lounge whose air-conditioning was on the fritz.It didn’t matter: Cocktails with names like the Ghost Writer were flowing, and patrons were posing in front of a velvet emerald curtain, holding “Team Daisy” and “Team Gatsby” hand fans emblazoned with the faces of Eva Noblezada and Jeremy Jordan, the stars of the Broadway musical “The Great Gatsby.”Flickering candles adorned tables at the side of the room, where people colored in silhouettes of the character Myrtle Wilson, a social climber in the musical, and filled out trivia sheets with questions like “Is Gatsby in East or West Egg?” Silver gift bags filled with miniature bottles of Champagne and “Old Sport” stickers sat on a table by the door.“We are in the Gatsby era,” said Francis Dominic, 31, a lifestyle and travel influencer, alluding to the Broadway musical and “Gatsby,” another high-profile stage adaptation of the F. Scott Fitzgerald novel that last week ended its run at American Repertory Theater in Cambridge, Mass., and is also aiming for Broadway.Dominic was among about 40 TikTok, Instagram, X and YouTube creators who had gathered at the Rickey lounge inside the Dream Midtown hotel to celebrate the release of the “Great Gatsby” cast album, which would begin streaming the next day.Molly Kavanaugh recorded content for a live stream.Ye Fan for The New York TimesLexy Vagasy, left, and Kavanaugh at the invite-only event for about 60 people.Ye Fan for The New York TimesWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      The People Reimagining ‘Spirited Away’ With Puppets

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      Hayao Miyazaki’s classic film is now onstage, brought to life with elements including a nearly 20-foot-long dragon.“Everyone Who Made This Happen” takes a look at the outsize teams of artists and creative types it often takes to produce a single work.Number of people involved: Around 70, including 30 performers.Time from conception to opening night: Four years and three months.There was never any doubt as to whether the director John Caird’s stage adaptation of “Spirited Away” would incorporate puppets. They were part of his original pitch to Hayao Miyazaki, the writer and director of the beloved 2001 animated film, in which the heroine, Chihiro, and her parents are transported to another world populated by a colorful cast of Japanese spirits and gods. The questions were, which characters should be puppets, and how would they look and work? Toby Olié, 39, the show’s puppetry designer and director, sketched some initial ideas. Then, in 2021, he and Caird; Caird’s co-adapter and wife, Maoko Imai; the set designer Jon Bausor; and six performer-puppeteers held a two-week workshop in a church hall in East London, during which they explored staging with foam and cardboard prototypes.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Everyone Who Made This Happen: Meet the Many People It Takes to Produce One Thing

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      The act of creation is rarely a solo affair. Here are five outsize teams behind projects ranging from a performance piece to a new pizza.Even works of art that we think of as coming from the minds of lone creative geniuses were group efforts: Michelangelo, for example, recruited some 11 painters to assist him with the Sistine Chapel. The contemporary land artist Michael Heizer, who makes sculptures out of dirt, rocks and negative space in the Nevada desert, and whom The Times once called “art’s last, lonely cowboy,” has relied on a crew of construction workers to help execute his vision. Still, it’s only in the past few decades that attitudes around labor and the power of collectivism have shifted, making artists not only quicker to collaborate but also to give credit where credit is due. Reflecting on “Womanhouse,” the multiroom feminist art installation that debuted in Los Angeles in 1972 and was created by Judy Chicago, Miriam Schapiro and over 20 California Institute of the Arts students and local artists, Schapiro told the writer Judith E. Stein, “Collaboration was taking place right then and there in my brain and liberating me from the idea of being solitary.”Then there are the creative disciplines or undertakings, such as theater or architecture, being in a band or running a restaurant, that tend to preclude solitude. No matter the field, though, certain projects require an outsize number of bodies. We picked five projects that illustrate just how many people it can take to create a single object or artistic work, going behind the scenes of a performance piece, a work of puppet-led theater, an intricate chair, a leather handbag and a high-concept slice of pizza. “When producers first say they want puppets,” says the British puppetry director and designer Toby Olié, “I ask, ‘How many people have you got?’”Collaboration can be hard work, with multiple opportunities for conflict. It’s also a luxury. When the Canadian artist Miles Greenberg was starting out, he says, “I was just showing up alone with a duffel bag to an underground art space or club and painting myself in the bathroom mirror, and that’s still who I am and what I do in my head.” At the same time, he’s grateful to feel understood by his artistic partners, and for the time to focus on making art that his other collaborators afford him. Then, too, there’s the practical if unstated fact that, as artists and creative types, these people are in the business of pursuing perfection. Often, combining forces is the only way to get them closer to it.How Many People Does It Take to Make …… a ‘Spirited Away’ Puppet?The puppetry designer and director Toby Olié (standing, center), photographed at the London Coliseum on June 20, 2024, with some of the cast and crew of “Spirited Away,” including (clockwise from left) Yoshiki Fujioka, Ryo Sawamura, Miffy and Hayato Takehiro, puppeteers who operate the dragon Haku; the associate director Makoto Nagai; Maoko Imai, the director John Caird’s co-adapter and wife; and Dan Cook and Georgia Dacey from the puppet stage management team.Will SandersFor the director John Caird’s stage adaptation of Hayao Miyazaki’s beloved 2001 animated film, a design team created 65 puppeteered elements, including a nearly 20-foot-long dragon. Read more here.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Two New Musicals Poke at the Seamy Underbelly of the American Dream

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      Kristin Chenoweth stars in “The Queen of Versailles” in Boston, while a new “Gatsby” musical in Cambridge takes Myrtle seriously.“It may surprise you,” Jackie Siegel says, “but we are not old money.”Surprise us? Probably not, but there were some context clues. Such as that she utters these words while dressed to the pink and sparkly nines, holding a tiny, fluffy dog and perched in the lap of her decades-older husband, David, whose capacious, ornately gilded chair suggests delusions of royalty.So does their home construction project: a 90,000-square-foot house modeled on the Palace of Versailles (because, you know how it is, their current 26,000 square feet are feeling cramped) and built, Jackie tells us, “in the most beautiful place in the entire world — Orlando, Florida.”The audience at the Emerson Colonial Theater in Boston got a good guffaw out of that on Thursday’s opening night of “The Queen of Versailles,” the surprising and frequently excellent new musical starring an utterly disarming Kristin Chenoweth and co-written by her “Wicked” composer-lyricist, Stephen Schwartz.Then again, it may be a sort of genius to stage the world premiere of this show, which has already announced a Broadway run next season, in a city that is fundamentally identified with the origins of this nation and constitutionally disposed to adore old money but turn its nose up at vulgar flash.Because “The Queen of Versailles,” based largely on Lauren Greenfield’s 2012 documentary of the same name, is as much an exploration of the seamy underbelly of the American Dream as is the very different new musical “Gatsby,” wrapping up its own world premiere across the river in Cambridge. (More on that momentarily.) Like F. Scott Fitzgerald’s Jay Gatsby, Jackie Siegel came from not much at all, left her humble roots behind and — with a husband (F. Murray Abraham, in terrific form) whose beginnings were similar — reinvented herself on a scale so over the top that strangers can’t help gawking.Chenoweth’s playfulness and charm endears her character to the audience, and F. Murray Abraham is in terrific form, our critic writes.Matthew MurphyWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      A Former Monk Who Won Powerball Is Giving Millions to Theaters

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      Roy Cockrum has donated more than $25 million to 39 theaters, helping the Old Globe in San Diego stage the one Shakespeare play it had yet to produce.When Roy Cockrum, a one-time struggling actor and a former monk, won a $259 million Powerball jackpot in 2014, he decided to splurge on something a bit out of the ordinary: supporting nonprofit theater.He set up a foundation that has given away $25 million to 39 American theaters so far, which is why he found himself the other night at the Old Globe in San Diego. He was there to watch the premiere of a production he supported to help the theater reach a milestone: a large-scale staging of the only Shakespeare play it had yet to produce, an adaptation of the somewhat rarely performed three “Henry VI” plays.“The question I put to artistic directors is, ‘Is there a project you’ve always dreamed of doing that you couldn’t afford?’” Cockrum, an apple-cheeked, snowy-haired 68-year-old, said in an interview. “To help artistic directors dream bigger than they would otherwise.”At a time when nonprofit theaters across the country are struggling with rising costs, fewer subscribers, smaller audiences and dwindling corporate philanthropy, Cockrum’s generosity stands out.“He’s an inspiration to other philanthropists at a time when our field is really struggling and where we need innovative ideas about philanthropy to try to move the field forward,” said Barry Edelstein, the Old Globe’s artistic director. “We’re not going to solve the structural financial problems facing the sector through Bernie Sanders-style $27 contributions. It’s going to take really significant infusions at the scale that Roy is doing them.”Cockrum’s support allowed the Old Globe in San Diego to stage “Henry 6,” a large-scale, two-part adaptation of Shakespeare’s three “Henry VI” plays. Ariana Drehsler for The New York TimesWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      What to See at the Edinburgh Fringe Festival

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      Previous editions of the performing arts event launched shows like “Baby Reindeer” and “Fleabag.” Maybe there’s another breakout hit among this year’s more than 3,300 shows.Each summer, artists and audience members from across the globe decamp to Scotland for the Edinburgh Festival Fringe, the world’s largest performing arts event. This year, from Aug. 2 through 26, the city will be repurposed into a labyrinth of makeshift theaters, in dingy rooms above pubs, hotel conference rooms and university lecture theaters.Throughout the Fringe’s 77-year history, its eclectic approach to performance has been integral to its appeal. Unlike the more highbrow Edinburgh International Festival, which runs concurrently. the Fringe is open to all comers — and a buzzy Fringe show can give an artist a very big break.“Fleabag” and “Six,” the musical, were originally Fringe success stories. So too was Richard Gadd’s 2019 one-man show “Baby Reindeer,” which this year became a Netflix series and an unexpected global hit.Very few artists make money at the Fringe, but at this year’s festival, many will be trying to emulate Gadd’s trajectory. And festival goers will equally be looking for the next big thing.With more than 3,300 shows on offer, finding the next “Fleabag” requires some careful studying of the weighty Fringe program. Here is a guide to some of the key themes and the buzziest shows from this year’s lineup.Award-winning comics returnAt the end of each year’s Fringe, a panel of judges hands out the Edinburgh Comedy Awards for best show and best newcomer, two prestigious prizes that have launched many international careers. This year’s Fringe lineup includes two of the most successful recent winners.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Adam Driver Is to Star Off Broadway as a Country-Western Singer

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      The actor will return to the stage this fall in a revival of Kenneth Lonergan’s “Hold On to Me Darling.”Adam Driver, a Broadway alumnus and prolific film and television actor best known for “Girls” and “Star Wars,” will return to the stage this fall to portray a narcissistic country-western singer in a limited-run Off Broadway comedy.The play, “Hold On to Me Darling,” was written by Kenneth Lonergan, an accomplished playwright (“The Waverly Gallery”), screenwriter and film director. (He won an Oscar for the “Manchester by the Sea” screenplay.)In “Hold On to Me Darling,” the main character decides to move home to Tennessee after his mother dies. The collision of a big star and a small town fuel the comedy of the play, which was first staged in 2016 at Atlantic Theater Company, an Off Broadway nonprofit.The new production, a commercial endeavor, is to begin previews Sept. 24 and open Oct. 16 at the Lucille Lortel Theater in the West Village. The run is scheduled to last just 13 weeks, although sometimes limited-run plays are extended.The production will be directed by Neil Pepe, who also directed the 2016 version. Pepe is the Atlantic’s artistic director.The producers of this fall’s run are Seaview, Sue Wagner, and John Johnson, who were among the producers of “Danny and the Deep Blue Sea,” which starred Aubrey Plaza and Christopher Abbott and had a run at the Lortel that began last fall. That show’s success helped draw the attention of producers to commercial Off Broadway, a sector of the theater business that had atrophied over time, but is now attracting more interest because the producing costs are far lower than on Broadway.Driver, 40, is no stranger to the stage. A graduate of Juilliard’s acting program, he has appeared on Broadway three times, most recently starring in a 2019 revival of “Burn This,” and he has also performed in several previous Off Broadway productions.Ben Brantley, then the Times’s chief theater critic, named “Hold On to Me Darling” among the best shows of 2016, and praised the play as “a tragicomic commentary on a culture ruled by the religion of fame.” More

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      Keanu Reeves and Alex Winter to Star in ‘Waiting for Godot’ on Broadway

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      They played slacker buddies in three “Bill & Ted” films, and next year they plan to reunite for Beckett’s classic tragicomedy.Call it Bill and Ted’s Existentialist Adventure.Keanu Reeves and Alex Winter, the actors who incarnated a pair of slacker musicians for three “Bill & Ted” films, are planning to reunite for a Broadway revival of “Waiting for Godot.”The production, planned for the fall of 2025, will be directed by Jamie Lloyd, one of the hottest directors of the moment, whose work is characterized by a spare aesthetic and an emphasis on psychological intensity.Lloyd said that the project was Reeves’s idea, but that as soon as the actor approached him, “it was a no-brainer that this needed to be done.”“Their instant chemistry and their shorthand and their friendship is going to be so valuable,” Lloyd said of Reeves and Winter in an interview. “This is a very deeply complex play, as we all know, but it’s also a very funny play, and they’re very witty people and their shared sense of humor in those movies and in real life is going to be very beneficial to the production.”In “Godot,” Reeves will play Estragon and Winter will play Vladimir, who banter and bicker while waiting for a mysterious figure who never arrives. “Those characters take solace in their companionship as they stumble toward the void,” Lloyd said, adding, “that’s going to be the central thesis of the production, with Keanu and Alex’s own friendship.”“Waiting for Godot,” by the Irish playwright Samuel Beckett, was first staged in French in 1953 and then in English in 1955. The play was first performed on Broadway in 1956, and has been revived there three times since, most recently in 2013 with Ian McKellen and Patrick Stewart.Reeves, the prolific film star of the “Matrix” and “John Wick” series, will be making his Broadway debut with “Godot.” He likes a challenge: In 1995, he played Hamlet in Winnipeg, Manitoba.Winter, who writes and directs in addition to acting, appeared on Broadway twice in the 1970s, when he was a teenager, in musical revivals of “The King and I” and “Peter Pan.”The two first worked together in 1989 in “Bill & Ted’s Excellent Adventure.” A second film, “Bill & Ted’s Bogus Journey,” arrived in 1991, and a third, “Bill & Ted Face the Music,” in 2020.Lloyd, based in London, has become a regular presence in New York. Last year he directed a revival of “A Doll’s House” starring Jessica Chastain, and this fall he will direct a revival of “Sunset Boulevard” starring Nicole Scherzinger.The “Waiting for Godot” revival is being produced by Lloyd’s production company, as well as ATG Productions, Bad Robot Live (J.J. Abrams’s company) and Gavin Kalin Productions. ATG is a British theater company that has a long relationship with Lloyd and operates seven Broadway theaters; the production said that “Godot” would be staged in one of those ATG theaters. More