‘Chicken Jockey!’ What to Know About the ‘Minecraft’ Catchphrase
When Jack Black yells that in “A Minecraft Movie,” young audiences respond raucously. The director approves, but some theaters don’t. Here’s what to know.For most, “chicken jockey” seems like a random pair of words, almost poetic in how nonsensical they sound together. But the phrase is creating absolute pandemonium at showings of “A Minecraft Movie,” turning the film into a viral phenomenon in addition to a box office smash.Essentially, the movie, based on the popular video game, has quickly become something akin to a new generation’s “Rocky Horror Picture Show.” In videos posted on social media, the mayhem begins when one star, Jack Black, exuberantly proclaims, “Chicken jockey!” to announce the appearance of that creature from the video game. Young audience members go nuts, jumping up and down, screaming, even throwing popcorn at the screen in some cases.Warner Bros. sees the reaction as “a testament to the game’s loyal fan base,” as the marketing executive vice president Dana Nussbaum put it in a statement. The film’s director, Jared Hess, approves of the trend.“It’s way too funny,” he said in a phone interview. “It’s been a total blast. I’m just laughing my brains out every time someone sends me a new video.”But why exactly is this happening? Let’s unpack it as best we can.What is a chicken jockey?It’s a baby zombie that rides a chicken. (Don’t worry. Nothing about this makes any logical sense. Just go with it.) Encountering a chicken jockey during gameplay is pretty rare, but Hess was intent on filling the movie with his favorite characters from the vast Minecraft universe.“It’s not something you see all the time, but I think it’s adorable, and ridiculous and can murder you, and that’s something that makes it special,” Hess said.
@matthewvietzke Minecraft movie was peak cinema #chickenjockey #minecraftmovie ♬ original sound – Matthew We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More