A Quiet Place: Day One (Movie)

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    At the Movies, the Apocalypse Has Already Arrived

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    In “Joker: Folie à Deux,” “Megalopolis” and more, the sense of an isolated and fearful humanity pervades this season’s films.The apocalypse started earlier this year.Back in March, “Dune: Part Two” picked up the story of Paul Atreides, set 10,000 years after a war with artificial-intelligence beings nearly obliterated humanity. The “Dune” saga suggests history is cyclical, even if the details rearrange themselves. Paul’s world once again teeters on the brink, though the characters don’t know just how close to the edge they are. No matter. The precarity is plenty palpable.Hollywood has sustained a long love affair with tales of apocalypse — look no further than the Marvel Cinematic Universe’s obsession with the end of the world. But frequently, the storytelling fits a familiar template. Humanity faces some great threat: aliens, viruses, zombies, meteors, nuclear devices, megalomaniac villains in shadowy lairs. Governments are incapable of dealing with the threat. Only some hero (a retired cop, a retired soldier, a retired superhero) can save the day. He does, and we all cheer.The “Dune” saga feels different, though, and not just because Paul Atreides is not your typical popcorn-movie messiah. This world is darker; the fate of humanity is not guaranteed. The biggest threat to life is not a single clear menace, but a mysterious confluence of factors that nobody, not even the most savvy of characters, quite understands.Here apocalypse moves away from the meaning we usually ascribe to it — mass destruction, curtains on humanity and so on — and toward its older meaning. The English word “apocalypse” comes from the Greek “apokalypsis,” which means revelation. It’s a moment of unveiling, of the hidden things becoming clear. The curtain blows aside briefly and reality becomes lucid. Apocalypse is not always world-historical. Our lives are full of personal apocalypses; our nations experience them repeatedly, often in times of great distress. We learn who we are, what we stand for and what really matters in apocalyptic times. What comes next might be dystopian, or utopian. Most likely, it will be a bit of both.So perhaps it’s unsurprising that cinematic apocalypse, so visible everywhere, has been diversifying. (After all, the movie business is itself fast reaching an apocalyptic moment.) In March, the best picture Oscar went to “Oppenheimer,” a movie about how we arrive at moments of apocalypse. Soon after, “Civil War” — a movie set in a country in the midst of disintegrating — kicked up arguments about its politics. But its real insight was that habitually looking at trauma has changed the characters’ relationship to humanity itself, an apocalyptic realization if there ever was one.“Megalopolis,” with Adam Driver and Nathalie Emmanuel, explores the difference between expedient relationships and those that endure.LionsgateWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Movie Trailers Have Gotten Worse. Why Aren’t Studios Having Fun With Them?

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      Promos give away too much or too little or are misleading or don’t leave anything out. We could go on. But there are ways to fix them.I know the trailer for David Fincher’s 2010 drama, “The Social Network,” by heart.We hear the soft sounds of a children’s choir singing Radiohead’s “Creep” as a montage of mundane Facebook interactions flashes across the screen. When the voices hit the lyric “you’re so very special,” the camera zooms out of a pixelated image to reveal the face of Jesse Eisenberg as Mark Zuckerberg. It’s almost a minute in when footage from the actual movie starts to play and Zuckerberg chatters about wanting to get into Harvard final clubs. From there it’s a quick escalation of tension that reaches a peak when Andrew Garfield strides onscreen screaming, “Mark!” That’s when the tagline appears: “You don’t get to 500 million friends without making a few enemies.”Just thinking about it, I get chills. “The Social Network” is a great movie. The “Social Network” trailer is also a great movie. It just happens to be only 2 minutes and 30 seconds long.Movie trailers are, at their most basic level, marketing, of course. But they can also be so much more, little short films unto themselves, defined by excellent editing and the ability to create a feeling of thrilling anticipation. I love a great trailer, yet I can’t help but feel that there’s been a drought recently. And I’m not alone. My social media feeds are flooded with trailer-related complaints. (Currently one of the main targets is the trailer for “Speak No Evil,” which has been charged with showing the entire movie.)With studios scrambling to fill theaters, they seem to be struggling to figure out what kind of trailers will draw audiences. Instead of taking chances, they are making creatively inert spots. There are trailers that give away too much (“Trap”), trailers that are disappointingly generic (“A Quiet Place: Day One”) and trailers that feel tonally off (“Gladiator II”). Mostly, no one is having any fun with them anymore.Throughout Hollywood history, trailers have taken many forms. In the industry’s early days, the appeal to the audience was direct. The trailer for “Citizen Kane” spends about 30 seconds on a shot of a microphone descending while the director and star Orson Welles explains in voice-over that “what follows is supposed to advertise our first motion picture.” We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Why Is ‘Deadpool & Wolverine’ Projected to Set Records?

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      Opening-weekend estimates have been a Hollywood fixture since the 1980s. But surveys of moviegoers can fail to capture those who infrequently visit the theater.Savvy moviegoers may have noticed that these are very uncertain times at the box office. Not only are ticket sales this summer down about 17 percent compared to last year, according to Comscore, but it seems challenging to anticipate what will hit and what will flop.The domestic opening-weekend totals for would-be tent poles “The Fall Guy” and “Furiosa: A Mad Max Saga” came in lower than expected, while “A Quiet Place: Day One” and last weekend’s “Twisters” far exceeded their estimates.So how do Hollywood studios and their analysts make these predictions? And what explains why they fail?Box office projections, typically derived from more general audience sentiment data known as “tracking,” have been a fixture of the industry since the 1980s. The idea that studios should know in advance how a film will perform — down to a specific dollar figure — was promoted by the Coca-Cola Company, which bought Columbia Pictures in 1982 and thought it should be run more like a conventional maker of consumer products.“They were used to certain metrics of units sold,” said Kevin Goetz, the founder and chief executive of the analytics firm Screen Engine/ASI and the author of “Audience-ology.” “They pushed the National Research Group to come up with an estimate figure for their movies, and thus began what is essentially a parlor game of predictions.”How Does Tracking Work?To get a dollar estimate for a given movie, tracking companies poll prospective audience members weeks or even months in advance. Their questions are designed to gauge three metrics: awareness, interest and choice, meaning where the film ranks among others the respondent is interested in seeing.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      These Effects Wizards Made ‘Twisters’ a Blast at 4D Showings

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      For special presentations of that blockbuster and others, companies like CJ 4DPlex have turned splashing and shaking moviegoers into a lucrative art.Illustration by The New York Times; Universal PicturesFirst you get the aroma of the meadowlands. Then, a vision of an Oklahoma prairie fills the screen and, as the grass undulates, a soft breeze wafts over you and your seat sways. The wind is not ominous — not yet.These sights, sounds, feelings and scents open a 4D presentation of the tornado thriller “Twisters.” For the past decade and a half, companies like CJ 4DPlex have turned splashing and shaking moviegoers into an art, fine-tuning their instruments to lure fans into theaters. Carefully tracking through each scene, they look for moments to heighten the experience in a way that adds meaning without distracting from the narrative.In a typical 4D presentation, audiences pay on average $8 more than the price of a regular ticket to sit in pods of four chairs that can pitch and tilt subtly or with extreme force, using technology first developed for military flight simulators.Extra mechanics inside the chair can punch you in the back when, say, a Nazi lands a blow on Indiana Jones, or buzz to the rhythm of the thumper that attracts a giant sandworm in “Dune: Part Two.” As Paul Atreides and Chani ride the worm onscreen, the chair shakes so violently that there is no mistaking their peril.The smells in a 4D theater — options include “gardenia,” “burning rubber,” “gunpowder” and “beef town” — come from a tiny opening in front of the seat. Some films have custom scents. “Wonka” had a whiff of chocolate. “Beauty and the Beast” had a touch of rose. There are also holes that can blast cones of air and water, good for the first jump scare in the horror prequel “A Quiet Place: Day One.”Then there are the flexible straws that hang between your feet and wag quickly back and forth smacking your ankles. This might simulate what Raymond Diaz, the general manager of the Regal Times Square theater, described as “a critter running around the floor.” A frightening prospect in New York.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      This Service Cat Has a Big Job: The Apocalypse

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      The director of “A Quiet Place: Day One” was confident a cat could take on the end of the world. But could the feline actors win over Lupita Nyong’o?How did a cat named Schnitzel win the starring role of Frodo in “A Quiet Place: Day One”? He impressed the director Michael Sarnoski with his nonchalant confidence, rugged looks and intelligent face.“He had a lot going on behind his eyes,” Sarnoski said in an interview last week, when the film made its theatrical debut. “A lot of the other cats were really adorable but almost too cutesy, like they would be in a cat food commercial. And Schnitzel had a little bit of an edge, like you could kind of believe he was a bit of a world-weary street cat.”Frodo has a lot to be weary about in this cinematic universe. The film, a prequel to the 2018 horror movie “A Quiet Place” and its 2021 sequel, chronicles aliens invading Earth and attacking everything that makes a sound.Lupita Nyong’o plays Sam, a cancer patient caught in the apocalypse with her service cat while visiting New York. Though most people want to escape Manhattan, Sam knows she is dying regardless and just wants to go to Harlem, where she grew up, and grab a slice of pizza. She meets a British law student named Eric (Joseph Quinn), who agrees to join her, and the cat becomes a comfort to them both. (Sam is a poet, hence Frodo’s literary name.) And spoiler warning: Audiences will be happy to know Frodo makes it out alive.Sarnoski, who also wrote the screenplay, grew up with cats and knew he wanted Sam to have an animal companion. But the creature would need to be able to navigate an urban apocalypse in silence. A dog would bark at a threat, and something like a bunny, say, wouldn’t fit in the grit of Manhattan. But it’s common to see cats around the city, wandering the streets or guarding delis. Frodo even meets a bodega cat, played by a ginger-and-white shorthair named Stanlee, a runner-up for the lead role.“A lot of people are like, ‘Why doesn’t the cat make more noise?’ But cats are very smart, predatory creatures,” Sarnoski said, adding that he believed a cat would recognize the danger and figure out how to survive. “I figured a cat would have a shot.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      ‘A Quiet Place: Day One’ Review: Lupita Nyong’o Commands the Screen

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      The chills are more effective than the thrills in this prequel to the “A Quiet Place” franchise.The cat. It’s all about the cat.No matter what else happens in “A Quiet Place: Day One,” no matter how sensational Lupita Nyong’o is — and she is — her character’s feline buddy is going to take over the story and, likely, the discourse around it.Mind you, there also was a cat, Jones, in “Alien,” a movie that’s a major influence on the “Quiet Place” universe — one in which aliens land on Earth and massacre everybody for no reason besides sheer killing instinct. John Krasinski’s “A Quiet Place” (2018) and “A Quiet Place Part II” (2021) laid down the basic parameters, mainly that the creatures’ extremely developed hearing makes up for their blindness, and they hate bodies of water.But Jones was peripheral to “Alien,” the masterpiece that kicked off a franchise revolving around body invasion. Our fearless new hero is very much embedded in the theme running through all three “Quiet Place” movies: the importance of family, whether biological or chosen.In Michael Sarnoski’s prequel, Frodo (played by both Nico and Schnitzel) is the support cat of Samira (Nyong’o), a New York City poet living in crippling cancer-induced pain in a hospice. She takes Frodo everywhere, including an outing to a puppet show, where the audience members include a man (Djimon Hounsou) whom viewers of the second movie will instantly recognize. When the invasion begins, he is quick to impart the importance of making as little noise as possible to avoid alerting the attackers.Somehow borne on meteorites (don’t ask), the aliens immediately get down to their gruesome business. The movie allows us a few good looks at the toothy monsters, who made me think of hellish Giacometti sculptures. But otherwise Sarnoski (who made the endearing Nicolas Cage drama “Pig”) does not add all that much crucial new information to their basic character sheet — “Day One” is refreshingly free of origin story explaining.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More