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      Film Academy’s Museum Connects With Visitors in First Year

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      The Academy Museum of Motion Pictures attracted about 20 percent more people than it expected since opening in September 2021. Now it needs to keep the momentum going.The Academy Museum of Motion Pictures has been something that almost no one in Hollywood expected: an instant hit.After an almost comical series of setbacks, the Academy Museum opened in Los Angeles in September 2021 and has since attracted more than 700,000 visitors, about 20 percent more than its pandemic-adjusted goal, according to Bill Kramer, chief executive of the Academy of Motion Picture Arts and Sciences. (For months, gallery capacity was limited.) Half of the museum’s visitors have been under 40, he added, citing attendee surveys, and half have self-identified as being from underrepresented ethnic and racial communities. Adult tickets cost $25.“There was perhaps a slight concern, and I’m choosing my words carefully, that young people, people under the age of 40, might not be interested in film history or a cinema museum because they are streaming movies in different ways now,” Kramer said. “It has not been true, not even remotely. One of the many success stories of the museum is that it’s helping to cultivate a new generation of cinephiles.”The bad news? The academy now has to keep the momentum going, and with a potential recession on the horizon.“I’ve been thinking a lot about how to encourage repeat visitors — building a sense of community so that, not only do people see new things when they come back again, but they also feel that they’re participating with us in creating this experience,” said Jacqueline Stewart, the Academy Museum’s president. “Our museum depends in a lot of ways on breaking down some of the barriers I think that people might have felt when they hear the term academy. There’s an assumption that it’s an elitist institution.”The museum has sold 24,000 memberships, which cost between $100 and $1,000 annually. Additional revenue has come from hosting more than 100 private events; renting out the glass-domed terrace atop the museum’s spherical theater building runs $50,000 on top of a corporate membership, which starts at $10,000. Fanny’s, the museum’s well-reviewed restaurant, has served more than 150,000 people, according to the academy. Dishes range from $16 to $90.The museum’s gift shop has generated more than $6 million in sales, an amount that Kramer called “beyond our wildest expectations.” An Oscar made out of Legos, which sells for $500, and the $50 catalog for the museum’s Hayao Miyazaki exhibition have been among the top sellers.Add in philanthropic contributions and additional revenue — an opening gala generated $11 million — and the Academy Museum is comfortably covering annual operating costs while delivering returns that will ultimately be used to pay down hundreds of millions of dollars in construction debt, Kramer said.At the very least, the museum’s rosy first-year financial picture makes it something of a rarity among nonprofit cultural institutions, many of which are still reeling from the pandemic.By the time the seven-story museum opened last year, it was four years behind schedule. Its cost had ballooned by 90 percent, to about $480 million. Setbacks included the discovery of mastodon fossils by excavation crews, sparring architects, internecine warfare over the curatorial focus and, of course, the coronavirus pandemic. At the same time, academy leaders became known for one blunder after another regarding their most high-profile undertaking, the annual Oscars ceremony.While the museum’s first-year financial picture is rosy, it will soon face fresh competition for visitors.Alex Welsh for The New York Times“Many began to wonder if the Academy Museum, rising as box office fell, was some bizarre hoax that would never actually be finished,” Mary McNamara, a Los Angeles Times columnist and critic, wrote last year.Soon after opening, the museum was hit with accusations of antisemitism. While taking great care to honor the contributions of women and artists of color to the cinematic arts — achievements long overlooked in an industry historically dominated by white men — curators had excluded the mostly Jewish immigrants, white men all, who founded Hollywood. To rectify the matter, curators announced a new permanent exhibition, “Hollywoodland,” about the founding of the American film industry, specifically the lives and contributions of the Jewish studio founders; it will open next fall.Other upcoming exhibitions include “Director’s Inspiration: Agnès Varda,” and “The Art of Moviemaking: ‘The Godfather.’” “Casablanca,” “Boyz N the Hood” and “The Birds” will be showcased in smaller galleries.But visitors were plentiful from the start. The museum’s retrospective of Miyazaki, the Japanese animation titan behind films like “Spirited Away” (2001), was a major draw, Stewart said. The museum also offers extensive public programs — 137 in year one, including onstage discussions with filmmakers like Spike Lee and actors like Denzel Washington. The institution also operates a separately ticketed cinematheque; more than 500 films were shown in its first year.“I met a guy a couple of weeks ago who said it was his 83rd visit to the museum and was committed to reading every label,” Stewart said.If nothing else, Angelenos now have somewhere to take Hollywood-fascinated visitors that does not involve the dreaded Hollywood & Highland shopping mall or the sticky, stinky Walk of Fame.What the future holds is anyone’s guess. Tourism officials hope that 2023 will mark a full recovery for Los Angeles, which would benefit the museum; the number of visitors to the area, particularly from overseas, is still far behind prepandemic levels. But a recession could just as easily stymie growth.The Academy Museum will also face increased competition in the years ahead. The adjacent Los Angeles County Museum of Art is in the middle of a colossal expansion. And construction has begun near downtown Los Angeles on the Lucas Museum of Narrative Art, which will house items collected by George Lucas, including 20th-century American illustrations, comic books, costumes, storyboards, stage sets and other archival material from “Star Wars” and other movies.For the academy, the continued financial health of its museum is of crucial importance. The construction debt is secured by the academy’s gross revenues, the vast majority of which come from the annual Oscars telecast. But awards revenue — after rising for decades — declined 10.8 percent in the academy’s 2021 fiscal year, reflecting plummeting Oscars viewership. Kramer, facing the likelihood that broadcast rights for the ceremony will continue to decline in value, perhaps dramatically, is scrambling to diversify the organization’s revenue streams.“It’s what any healthy nonprofit needs to do and should do,” Kramer said, “and the museum is helping us greatly with that.” More

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      An Oscars Apology for Sacheen Littlefeather, 50 Years After Brando Protest

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      The Apache activist and actress was booed onstage in 1973 after she refused the best actor award on Marlon Brando’s behalf and criticized Hollywood for its depictions of Native Americans.The Academy of Motion Picture Arts and Sciences has apologized to Sacheen Littlefeather, an Apache and Yaqui actress and activist who was booed onstage at the Oscars in 1973 after she refused the best actor award on behalf of Marlon Brando.The Academy said in a statement on Monday that it had apologized to Ms. Littlefeather, 75, in June, nearly 50 years after Ms. Littlefeather pierced through the Academy Awards facade of shiny statues and bright lights in 1973 and injected the ceremony with criticism about Native American stereotypes in media.Her appearance at the ceremony, the first time a Native American woman stood onstage at the Academy Awards, is perhaps one of the best-known disruptive moments in the history of the award ceremony.When Ms. Littlefeather, then 26, spoke, some of the audience cheered her and others jeered. One actor, John Wayne, was so unsettled that a show producer, Marty Pasetta, said security guards had to restrain him so that he would not storm the stage.Ms. Littlefeather said she was “stunned” by the apology in an interview with The Hollywood Reporter. “I never thought I’d live to see the day I would be hearing this, experiencing this,” she said.“When I was at the podium in 1973, I stood there alone,” she added.Ms. Littlefeather also brought attention to the federal government’s standoff at Wounded Knee with Native Americans in the 1973 speech, which she came up with shortly before being called onstage on behalf of Mr. Brando, who was to receive the best actor award for his performance as Vito Corleone in “The Godfather.”Ms. Littlefeather said in an interview with the Academy, which was published on Monday, that she had been planning to watch the 45th Academy Awards on television like everyone else when she received a call the night before the ceremony from Mr. Brando. The two had become friends through her neighbor, the director Francis Ford Coppola. Mr. Brando asked her to refuse the award on his behalf if he won.Ms. Littlefeather arrived at the ceremony with only about 15 minutes left of the official program, wearing a glimmering buckskin dress, moccasins and hair ties. Ms. Littlefeather said she had little information about how the night would work, but Mr. Brando had given her a speech to read if he won.That plan evaporated when a producer for the Oscars saw the pages in her hand and told he she would be arrested if her comments lasted more than 60 seconds, she said.She introduced herself, then explained that Mr. Brando would not be accepting the award because of his concerns about the image of Native American people in film and television and by the government. She paused when a mix of boos and cheers erupted from the audience.“And I focused in on the mouths and the jaws that were dropping open in the audience, and there were quite a few,” she told the Academy. “But it was like looking into a sea of Clorox, you know, there were very few people of color in the audience.”The crowd quieted, and Ms. Littlefeather mentioned the Wounded Knee standoff and then left the stage without touching the golden Oscars statue. She said some audience members did the so-called “tomahawk chop” at her and that when she went to Mr. Brando’s house later, people shot at the doorway where she was standing.“When I went back to Marlon’s house, there was an incident with people shooting at me,” she said. “And there were two bullet holes that came through the doorway of where I was standing, and I was on the other side of it.”Ms. Littlefeather, who was not available for an interview on Tuesday, told the Academy that speaking about these events in 2022 “felt like a big cleanse.”“It feels like the sacred circle is completing itself before I go in this life,” said Ms. Littlefeather, who told The Guardian in June 2021 that she had terminal breast cancer.The former president of the Academy, David Rubin, wrote in the apology to Ms. Littlefeather that the abuse she faced because of the speech was “unwarranted and unjustified.”“For too long the courage you showed has been unacknowledged,” Mr. Rubin wrote. “For this, we offer both our deepest apologies and our sincere admiration.”Mr. Rubin’s letter will be read next month at a program at the Academy Museum of Motion Pictures, “An Evening with Sacheen Littlefeather.”The Academy described it as an event of “conversation, reflection, healing and celebration.” Ms. Littlefeather said in a statement that she was looking forward to the Native American performers and speakers at the event, including Calina Lawrence, a Suquamish singer, and Bird Runningwater, the co-chair of the Academy’s Indigenous Alliance, who is Cheyenne and Mescalero Apache.“It is profoundly heartening to see how much has changed since I did not accept the Academy Award 50 years ago,” she said. “I am so proud of each and every person who will appear onstage.” More

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      Will Smith Says He Is ‘Deeply Remorseful’ Over Chris Rock Slap

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      In an apologetic video, Mr. Smith addressed questions over his behavior at the Oscars, which resulted in a 10-year ban from the ceremony.Four months after slapping the comedian Chris Rock at the Oscars, shocking audiences and prompting a decade-long ban from attending the ceremony, Will Smith posted a video on Friday expressing regret over the incident and promising that he was doing “personal work” to address his behavior.“It hurts me psychologically and emotionally to know I didn’t live up to people’s image and impression of me,” Mr. Smith said in the video. “I am deeply remorseful, and I’m trying to be remorseful without being ashamed of myself, right? I’m human, and I made a mistake.”Mr. Smith, who resigned from the Academy of Motion Picture Arts and Sciences days after the ceremony, apologized to numerous people during the nearly six-minute video — starting with Mr. Rock, who had made a joke about Jada Pinkett Smith’s shaved head shortly before Mr. Smith walked up and slapped him on live television. (Ms. Pinkett Smith has been open about her struggles with alopecia, a condition that leads to hair loss, and in a statement shortly after the incident, Mr. Smith said a joke about his wife’s medical condition was “too much for me to bear.”)“Chris, I apologize to you,” Mr. Smith said in the video. “My behavior was unacceptable, and I’m here whenever you’re ready to talk.”Shortly after the attack, Mr. Smith won the Oscar for best actor. In the video, he explained that he had failed to apologize to Mr. Rock during his speech because he was “fogged out” following the incident.Mr. Smith said he had tried to contact Mr. Rock later on but had received a message in response that the comedian was not ready to talk and would reach out when he was. Mr. Smith apologized to Mr. Rock’s family, including his mother, Rosalie Rock, who gave a television interview saying, “When you hurt my child, you hurt me.”He also apologized to his own family “for the heat that I brought on all of us,” as well as the other nominees that night for having tarnished their moment.Ms. Pinkett Smith has said little about her own experience of that night, but last month she centered an episode of her online talk show, Red Table Talk, on alopecia, interviewing a woman whose 12-year-old daughter died by suicide as a result of bullying over the condition.Regarding the slap, Ms. Pinkett Smith said: “My deepest hope is that these two intelligent, capable men have an opportunity to heal, talk this out and reconcile.”Mr. Rock has not publicly discussed his response to the attack in depth, but earlier this week, at a comedy show in Brooklyn, Mr. Rock mentioned it in a joke. During a portion of his set that was focused on victimhood, he told the crowd that after Mr. Smith slapped him, he shook it off and “went to work the next day,” prompting sustained applause from the audience. A representative for Mr. Rock did not immediately respond to a request for comment.In Friday’s video, Mr. Smith seemed to be working to repair his reputation and reassure fans that his behavior at the ceremony did not reflect who he truly is, saying, “There is no part of me that thinks that was the right way to behave in that moment.”“I know it was shocking, but I promise you, I am deeply devoted and committed to putting light and love and joy into the world,” he concluded. “If you hang on, I promise we’ll be able to be friends again.”Melena Ryzik and Jason Zinoman contributed reporting. More

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      Oscars Audience Jumped After Will Smith’s Slap of Chris Rock

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      The Oscars audience swelled by more than half a million people on Sunday shortly after Will Smith slapped Chris Rock, capping the awards show with a late-night surge.At 10:27 p.m., Mr. Smith attacked Mr. Rock after the comedian delivered a joke onstage about Mr. Smith’s wife, Jada Pinkett Smith. Nearly 17.4 million viewers were watching in the minutes after the slap, up from 16.8 million shortly before it, according to Nielsen data released by ABC.Mr. Rock, who was presenting an award, had taken a jab at the close-cropped hair of Ms. Pinkett Smith, who has alopecia, a condition that leads to hair loss. Mr. Smith walked onto the stage, struck Mr. Rock, and then returned to his seat and loudly demanded, using expletives, that the comedian refrain from talking about Ms. Pinkett Smith. Mr. Smith’s words, as well as Mr. Rock’s responses, were silenced during the broadcast, leaving many viewers struggling to understand what had happened and speculating whether the incident was scripted. (It was not.)Until that point, viewership had been tailing off. The largest audience measured by Nielsen came earlier in the night, when nearly 17.7 million people watched Troy Kotsur, the first deaf man to win an acting Oscar, deliver a heartfelt acceptance speech for his supporting role in “CODA.”Viewership dropped off quickly after the attack, but then surged again during the period when Mr. Smith, who was the heavily favored front-runner in the best actor race, returned to the stage to claim the award for his role in “King Richard.” About 17.4 million people watched his speech, according to the Nielsen data.On Monday, Mr. Smith apologized for his actions. Earlier that day, the Academy of Motion Picture Arts and Sciences said it was conducting a formal review of the incident.Overall, the Oscars drew 16.6 million viewers, around 4.9 million of them 18 to 49 years old, according to Nielsen. The audience was 58 percent larger than the all-time low of 10.4 million people who watched last year, but was still by far the second smallest viewership on record. ABC said that the Oscars drove 22.7 million interactions on social media, a 139 percent increase over last year’s broadcast. More

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      Zelensky, Roots in Show Business, Presses for an Oscar Appearance

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      KYIV, Ukraine — He has spoken with two movie stars by video call from the bombarded and encircled city of Kyiv.His aides lobbied the Academy of Motion Picture Arts and Sciences for an Oscar night show of support. He rereleased his own television show on Netflix in the middle of the war.President Volodymyr Zelensky, the actor turned wartime leader of Ukraine, has dedicated most of his public appearances to appeals to Western nations for lethal weaponry to fight the Russians: tanks, jets and missiles.But Mr. Zelensky, who before he became president had starred in romantic comedies and performed stand-up routines, has also pressed for celebrities and artists to speak up for his country, in what aides say is a worthwhile effort to solidify Ukraine’s global soft power advantage over Russia.“We live in the modern world, and we know that opinion makers and celebrities are important,” said Ekaterine Zguladze, a former deputy minister of interior now involved in the Ukrainian government’s effort to win support from artists, musicians and celebrities. “Not only politicians shape the world.”Ms. Zguladze added: “Right now, there exists genuine solidarity around the world for Ukraine. And this solidarity is not because of the heartbreaking images of destroyed cities and human tragedy, but because of the values we all share.”But Ukraine’s appeal to the academy, the organization that awards the Oscars, has encountered drama of its own.Before the show, organizers said the war would be noted and the human toll honored, but had not committed to a video appearance by Mr. Zelensky, said Brian Keith Etheridge, a sitcom writer based in Los Angeles. He helped coordinate the Ukrainian government’s outreach to the academy, with help from Mila Kunis, an actress of Ukrainian origin, and her husband, Ashton Kutcher.“The concern that we were told is, they don’t want to overly politicize the show,” Mr. Etheridge said. “If Zelensky just says ‘thank you’ it will remind people, and it could raise millions of dollars. It’s such a giant platform just to have his face show up.”Sean Penn in Rzeszow, Poland, last week after leaving Ukraine, where he had been making a documentary about the Russian invasion.Angelos Tzortzinis/Agence France-Presse — Getty ImagesSean Penn, who had been filming a documentary in Ukraine when the war broke out, has called for a boycott of the Oscars if Mr. Zelensky is not permitted to appear by video and vowed to smelt his own awards if the academy snubs the Ukrainian leader. The award statues are made of gold-plated bronze.If the Oscar producers do not allow an appearance for “the leadership in Ukraine, who are taking bullets and bombs for us, along with the Ukrainian children that they are trying to protect, then I think every single one of those people, and every bit of that decision, will have been the most obscene moment in all of Hollywood history,” Mr. Penn told CNN in an interview.Speaking at a news conference on Thursday, the producers said they intended to commemorate the war’s toll but did not commit to a video appearance by Mr. Zelensky.“We’re going to be very thoughtful about how we acknowledge where we are in the world,” Will Packer, a producer of the Oscar ceremony, said Thursday at a news conference.Of a possible appearance by Mr. Zelensky, he said: “The show is in the process, so that’s not something that we would definitively say one way or another at this point. As I’ve mentioned before, we want to be fun and celebratory, but we certainly are going to do that in a respectful way.”Preparations at the Dolby Theater in Hollywood on Saturday, before the Sunday’s Oscars ceremony.Ruth Fremson/The New York TimesThe comedic actress Wanda Sykes, one of the ceremony’s co-hosts, noted of Mr. Zelensky, “Isn’t he busy right now?”While Mr. Zelensky’s aides have pressed for support during the show in whatever form it takes, seeking any avenue to win public backing in the West, the value of celebrity support in a shooting war is not universally acknowledged in Ukraine.“Ultimately, it’s important what is happening on the ground,” Oleksandr Danylyuk, a former secretary of Ukraine’s National Security and Defense Council, said. “Everybody is doing what they can. I don’t know if one more speech of Zelensky will make a difference. But it’s good those who initiate it want to do it. Everybody wants to help in any way possible.”But Mr. Danylyuk said that “in the end, you need results,” like supplies of fighter jets, tanks or missiles for the Ukrainian Army.Mr. Zelensky has pressed on all fronts to convey to a broad audience, and particularly to countries that are providing weaponry, the moral imperative of supporting Ukraine in the war.Mr. Zelensky addressing Congress by video this month. He has worked to persuade a broad audience of the moral imperative of supporting Ukraine in its war against Russia.Sarahbeth Maney/The New York Times“In general, Zelensky is really following the news from Hollywood and looking for opportunities for support,” Serhiy Leshchenko, an adviser to the president’s chief of staff, said in an interview.The push for backing for Ukraine during the Oscars began a week ago, after Mr. Zelensky spoke on a video call from Kyiv with Mr. Kutcher and Ms. Kunis, to thank the couple for raising $35 million for Ukrainian refugees and humanitarian aid in a GoFundMe campaign, Mr. Leshchenko said.Ms. Kunis most recently starred in “Breaking News in Yuba County” and has a planned movie release by Netflix, “Luckiest Girl Alive.”“Ukrainians are proud and brave people who deserve our help in their time of need,” she wrote in the fund-raising appeal. “This unjust attack on Ukraine and humanity at large is devastating and the Ukrainian people need our support.”After the video call, Mr. Zelensky’s aides sought a last-minute slot at the Oscar ceremony.Mr. Zelensky has always had a keen sense of image and storytelling in politics. Earlier this month, he said he was aware that his repeated televised appeals for resistance, and continued presence in the beleaguered capital, had turned him into a symbol of bravery in many countries.President Volodymyr Zelensky of Ukraine at a news conference early this month in Kyiv, the capital.Lynsey Addario for The New York TimesThe Oscars are also a natural fit for an appeal by his government for humanitarian assistance, as many of his top aides are also movie industry veterans.The chief of the presidential administration, Andriy Yermak, was a media lawyer and movie producer. The head of the domestic intelligence agency, Ivan Bakanov, had been the director of the Kvartal 95 studio. A chief presidential adviser, Serhiy Shefir, was a screenwriter and producer whose major credits included a hit romantic comedy film, “Eight First Dates,” and a television series, “The In-laws.”Before becoming president of Ukraine, Mr. Zelensky played a president in his own television series, “Servant of the People,” which was rereleased on Netflix this month. The character, a teacher, is propelled to the presidency after he goes on a tirade against corruption, which is filmed by his students in a video that goes viral.Maria Varenikova contributed reporting from Kyiv, and Matt Stevens from New York. More

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      Rachel Zegler, ‘West Side Story’ Star, Is Invited to the Oscars After All

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      On Sunday she revealed on Instagram that she had not been invited to the ceremony, prompting an outcry. She has since been added as a presenter.It looks as if Rachel Zegler, who plays Maria in Steven Spielberg’s “West Side Story,” is going to the Oscars.She has been invited to be a presenter at the Oscars, and Disney is working to rearrange the production schedule on her current project, a live-action version of “Snow White,” to make it happen, according to two people briefed on the matter. They spoke on condition of anonymity to avoid a conflict with the Academy of Motion Picture Arts and Sciences, which hosts the Oscars.How the arrangement came together provides a glimpse into how the Hollywood gears can sometimes grind.It started on Sunday, when Zegler, 20, posted a photo of herself in a blue gown on Instagram. A follower commented, “Can’t wait to see what you’ll be wearing on Oscar night.”Zegler replied that she had not received an invitation to the ceremony, during which “West Side Story” is up for seven awards. The ceremony will be broadcast this Sunday on ABC from Los Angeles. ABC is owned by Disney, which released the film last year.“I’m not invited,” she wrote, “so sweatpants and my boyfriend’s flannel.”She added that she would support the film from her couch. “I hope some last minute miracle occurs and I can celebrate our film in person,” she wrote, “but hey, that’s how it goes sometimes, I guess.”The challenge involves much more than invitations. Zegler is filming “Snow White” in London, and getting her to the Oscars and back will require Disney to rework schedules for hundreds of cast and crew members. The film, already on a tight schedule because of delays related to the coronavirus pandemic, is a $200 million production.A spokeswoman for the academy, which confirmed Zegler’s addition to the presenter lineup in a statement later on Wednesday, declined to comment. A representative for Zegler did not respond to a request for comment.Word that Zegler had not been invited to the ceremony drew a swift backlash from her followers and others on social media, including Russ Tamblyn, who played Riff, the leader of the Jets street gang, in the original “West Side Story” in 1961. They wondered why a lead actress in a film that had received a best picture nomination would not be invited to the ceremony.The film’s Oscar nominations include best picture, best director for Spielberg and best supporting actress for Ariana DeBose. Zegler, who is not nominated for an Oscar, won a Golden Globe for her role.Vimal Patel More

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      After Criticism, Academy Museum Will Highlight Hollywood’s Jewish History

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      The new Academy Museum of Motion Pictures in Los Angeles, which tried to present an inclusive history of film, overlooked the role Jewish immigrants played in creating the industry.LOS ANGELES — When the Academy Museum of Motion Pictures, a 300,000-square-foot tribute to Hollywood, opened here last fall, it was lauded for honoring, in an industry historically dominated by white men, the contributions that women, artists of color and people from many backgrounds have made to film, an essential American art form.“We want to ensure that we are taking an honest, inclusive and diverse look at our history, that we create a safe space for complicated, hard conversations,” the museum’s director, Bill Kramer, said the day after the museum opened as he welcomed guests to a panel discussion titled “Creating a More Inclusive Museum.”But one group was conspicuously absent in this initial celebration of diversity and inclusivity: the Jewish immigrants — white men all — who were central to founding the Hollywood studio system. Through dozens of exhibits and rooms, there is barely a mention of Harry and Jack Warner, Adolph Zukor, Samuel Goldwyn or Louis B. Mayer, to list just a few of the best-known names from Hollywood’s history.The omission, which came at a time of increasing concern about rising antisemitism across the country, soon drew complaints from Jewish leaders, concern from supporters of the new museum and a number of critical articles, including in Rolling Stone and The Forward, which ran a piece headlined “Jews built Hollywood. So why is their history erased from the Academy’s new museum?”“I was there opening night: I was shocked by the absence of an inclusion of Jews in the Hollywood story,” said Jonathan Greenblatt, the head of the Anti-Defamation League, a group that tracks antisemitism and hate crimes.Now, museum officials say, that is going to change.The museum was criticized for overlooking the first- and second-generation Eastern European Jews who helped create Hollywood, including Louis B. Mayer.Margaret Herrick LibraryBarraged by complaints, the museum plans to open a new permanent exhibition next spring devoted to the origins of Hollywood, and specifically the lives and contributions of the Jewish studio founders who were largely responsible for creating the world that is being celebrated by the sellout crowds flocking to the new museum.Kramer said in an interview that the Academy Museum had always intended to open a temporary gallery devoted to the subject. “We’ve long had this on our list to do, and we knew this was going to be in our first rotations,” he said recently over coffee at Fanny’s, the museum’s restaurant. But the criticism prompted museum officials to shift gears and decide to enshrine it as a permanent exhibition.“Representation is so important,” Kramer said “We heard that and we take that seriously. When you talk about the founding of Hollywood studios, you’re talking about the Jewish founders.”The dispute highlights the challenges museums across the nation face in an atmosphere of heightened sensitivities about issues of representation and race and gender. It is particularly complicated for the Academy Museum, as it tries to walk the uncomfortable line between being a place of scholarship and a sales tool for an industry struggling to reinvent itself as audiences abandon movie theaters for their living rooms.“It’s a colossal miss,” said Greenblatt, of the Anti-Defamation League. “Any honest historical assessment of the motion-picture industry should include the role that Jews played in building the industry from the ground up.”Some historians said the omission appeared to be the latest example of Hollywood’s strained relationship with its Jewish history.“You have to understand that Hollywood in its very inception was formed out of a fear that its founders — and those who maintained the industry — would be identified as Jews,” said Neal Gabler, the author of “An Empire of Their Own: How the Jews Invented Hollywood,” a book about the Jewish studio heads. “It’s almost fitting that a museum devoted to the history of Hollywood would incorporate in its very evolution this fear and sensitivity.”Still, Jewish leaders said they were heartened by the museum’s response to their complaints. Kramer and other museum leaders reached out to rabbis and Jewish scholars, including Gabler and Greenblatt, asking their guidance on what should be included in the new gallery to repair this breach.“I am convinced they are going to do the right thing,” Greenblatt said.What that is, though, is not yet clear. The exhibition is being planned for a relatively modest 850-square-foot gallery on the third floor of the building. Dara Jaffe, the curator, said the exhibition, which will be called “Hollywoodland,” will be a broad look at the origins of the industry. It will highlight the biographies and achievements of the founders of the major studios, as well as of some lesser-known Jewish filmmakers.Carl Laemmle, who was born to a Jewish family in Germany, became a founder of Universal Pictures and later worked to help German Jews escape from the Nazis. Margaret Herrick Library“We want to answer the question of: Why Los Angeles?” Jaffe said. “Why is this the place where the world capital of cinema blossomed? It’s not a coincidence that many of the founders are predominantly Jewish. It’s a specifically Jewish story and a specifically Jewish immigrant story.”The exhibition will not open for a year, and key details, from how it will be presented to what kind of artifacts will be included, are still in the planning stages.Haim Saban, an Israeli American philanthropist and media entrepreneur who with his wife, Cheryl, donated $50 million to the museum, becoming one of its most important benefactors, said in an email that the promise of a new gallery “not only underscores how seriously the Academy Museum has taken the feedback, but demonstrates an understanding of the critical role that Jewish founders had in the establishment and shaping of Hollywood.”Saban was among the major backers of the museum to register his concern within days after it opened. He and his wife were critical to financing what ended up to be a $487 million project; the main exhibition hall at the museum was named the “Saban Building” in their honor.Some are asking how a museum that took such care to highlight the contributions of people from a diverse array of backgrounds — it created an Inclusion Advisory Committee to offer guidance on how to deal with these issues, and made a call to “Embrace Diversity and Be Radically Inclusive” one of its guiding principles — neglected to account for the role of some of the biggest names in Hollywood history.“There is a historic tendency of Jewish people in the industry to play down the fact that they were Jewish,” said Rabbi Kurt F. Stone of Boca Raton, Fla., who grew up in Los Angeles and is one of the rabbis the museum consulted after the backlash began. “But do I have an answer as to why they screwed up so badly? I don’t.”Sid Ganis, a former president of the Academy of Motion Picture Arts and Sciences and a lifetime trustee of the museum, said he was surprised at the depth of the outrage that emerged after the museum opened its doors. “It was vocal and real and something we paid attention to,” he said.Ganis, a longtime proponent of the museum, said organizers were always aware of the importance of Jews in Hollywood history, adding that this was not an oversight. “We just hadn’t gotten to it yet,” he said. “Opening the museum at the end of October, the beginning of November, was an enormous undertaking. And we made choices. It was something we always knew we were going to attend to. But now, even more so.” More

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      Oscars Will Require Covid Tests for All, Vaccines for Most

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      After much internal discussion, the Academy of Motion Picture Arts and Sciences has come to an agreement on coronavirus safety measures for attendees of the 94th Oscars, which will be held on March 27 in Los Angeles: The audience of 2,500 invited guests — including all nominees — will be required to show proof of vaccination against the coronavirus and at least two negative P.C.R. tests.Performers and presenters also must undergo rigorous testing — but those people will not need to show proof of vaccination, a decision that an academy spokeswoman said on Thursday was in keeping with virus safety protocols on some television sets and return-to-work standards set by Los Angeles County.Under an agreement last year between entertainment unions and the Alliance of Motion Picture and Television Producers, production companies (in this case the academy) have the option to mandate vaccinations for cast and crew. But it is not a requirement, and some companies separate productions into zones, with different testing and social distancing requirements depending on how closely casts and crews need to work together.Face covering requirements also will vary, the academy said. Nominees and their guests will be seated in the orchestra and parterre areas of the Dolby Theater and will not be required to wear masks. These attendees will be seated with more spacing than usual. The Dolby seats 3,317 people and 2,500 people will be invited, the academy said.Those in the mezzanine may be required to wear masks, as they will sit shoulder-to-shoulder. Infections are declining rapidly in Los Angeles County, and the academy said it was consulting with government officials, infectious disease experts and an independent vendor, Cosmos Health Solutions, on a policy.Last week, following a report in The Hollywood Reporter that the academy was planning to forgo a vaccine mandate across the board, the organization was pummeled on social media by fans, stars, politicians and others for what appeared to be an effort to accommodate unvaccinated celebrities. Seth MacFarlane, who hosted the Oscars in 2013, was among those who criticized the academy on Twitter.The academy declined to say anything publicly about The Hollywood Reporter’s article, but officials insisted that no decisions had been made.Coronavirus safety protocols have been changing rapidly as infections have declined. On Tuesday, Disney eased its mask mandate for fully vaccinated theme park visitors in California and Florida. This week, the Coachella Valley Music and Arts Festival said attendees (up to 125,000 fans a day in the prepandemic era) would not be required to be vaccinated, tested or masked.According to government data, 1,713 coronavirus-positive patients were hospitalized in Los Angeles County as of Thursday, a 54 percent decline since Feb. 1. Over the last week, the county has reported an average of about 4,100 new cases per day, a decline of 77 percent from two weeks ago.The academy’s decision puts it at odds with some award shows that are scheduled to take place in the weeks before the Oscars, including the Critics Choice Awards on March 13. Joey Berlin, the force behind the awards, told The Hollywood Reporter that everyone involved would be vaccinated. “I can’t invite people to a show where they’re not going to feel safe,” he said.The academy emphasized on Thursday that it would be in direct touch with nominees and studios to walk them through the various safety requirements. More