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      Sacheen Littlefeather and the Question of Native Identity

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      The actress, who died Oct. 2, became famous for a protest at the 1973 Oscars. Now a researcher and Littlefeather’s own sisters dispute her claims that she was Native American. Her defenders say Indian identity is a complex matter.Two days after the death of Sacheen Littlefeather, her estranged sister was angrily scrolling Twitter.She was furious, she said in an interview this week, at the outpouring of praise for Littlefeather, the actress and activist who became famous when Marlon Brando sent her to the 1973 Oscars to refuse his best actor award and denounce Hollywood’s treatment of Native Americans.“I was reading what all these people were saying: ‘Oh, rest in peace and she was a saint, and she sacrificed herself,’” the sister, Rozalind Cruz, said. The sisters had been estranged for about 13 years for a variety of reasons, Cruz said, but at that point she still believed her family had Indian ancestry.Then she saw tweets by the writer Jacqueline Keeler, a citizen of Navajo Nation who has stirred controversy with her efforts to expose what she calls “pretendians.” Keeler was disputing Littlefeather’s claims that her father was White Mountain Apache and Yaqui.Cruz replied to Keeler on Twitter on Oct. 4 that her grandmother was of “Yaqui and Spanish” descent. Cruz herself had tried to enroll in the White Mountain Apache Tribe. But over the next few weeks, Cruz said, Keeler showed her genealogical research that traced her father’s family back to Mexico in 1850 and said there was no evidence of Native ancestry.Cruz and the middle sister of the family, Trudy Orlandi, were both persuaded by the research. Last Saturday, less than a month after their sister’s death at age 75, The San Francisco Chronicle published an opinion column by Keeler under the headline, “Sacheen Littlefeather was a Native American icon. Her sisters say she was an ethnic fraud.”The column unleashed an intense response in Native American circles on social media.Some condemned Littlefeather, saying she had fabricated an identity to promote her Hollywood career. But others strongly objected to Keeler’s investigation, saying it ignored the complicated ways Native identity can be formed, particularly for those who do not meet the formal criteria for tribal membership. Enrollment typically requires proof of tribal ties, often described in terms of one’s percentage of “Indian blood,” or “blood quantum.”“What many people don’t understand about Native existence is that some Natives aren’t enrolled,” Laura Clark, a journalist who is Muscogee and Cherokee, wrote in Variety in response to Keeler’s column.“Some Natives are reconnecting with their tribes,” Clark wrote. “Some Natives don’t have enough ‘Indian blood’ to register because of blood quantum minimums. And some Natives have had their tribes nearly erased to the point that organized citizenship records simply don’t exist.”The Shoshone poet nila northsun, a friend of Littlefeather’s from their college days in the 1970s, said this week that she was not surprised that Keeler had failed to find tribal affiliations in family records.Native Americans, she said, might have hidden their backgrounds to avoid discrimination or were misidentified.“It’s what you feel in your heart, and what your belief system is,” said northsun, who lowercases her name. “Just because she’s not enrolled or can’t be identified in records doesn’t mean she’s not Indigenous.”In an interview on Wednesday, Keeler rejected such assertions, saying she and volunteer researchers had reviewed records for hundreds of Littlefeather’s relatives. None identified as Native American, nor did they live with or marry members of any Apache tribe or anyone identifying as Yaqui, according to a summary of the research she published on Substack.“Could their family have some distant drop of Indigenous blood from hundreds of years ago?” she wrote in the column. “It’s possible; many people of Mexican descent do. But Indigenous identity is more complicated than that. A U.S. citizen of distant French descent does not get to claim French citizenship. And it would be absurd for that person to wear a beret on stage at the Oscars and speak on behalf of the nation of France.”It was not known if Littlefeather had ever tried to enroll in a tribe. The Pascua Yaqui Tribe in Arizona said in a statement that Littlefeather was not an enrolled member of the tribe, and neither were her parents.“However,” the tribe said, “that does not mean that we could independently confirm that she is not of Yaqui ancestry generally, from Mexico or the Southwestern United States.”The White Mountain Apache Tribe in Arizona did not immediately release a statement.Littlefeather was born Marie Cruz in 1946 and said in interviews over the years that her father, Manuel Ybarra Cruz, was White Mountain Apache and Yaqui and had abused her and her mother, Geroldine Cruz, who was of French, German and Dutch lineage.Rozalind Cruz, 65, of Big Arm, Mont., and Orlandi, 72, of San Anselmo, Calif., have strongly disputed their sister’s accounts of their father’s alcoholism and abuse. He died in 1966 at age 44, when Littlefeather was 19.At the 1973 Academy Awards, Sacheen Littlefeather refused the Academy Award for best actor on behalf of Marlon Brando for his role in “The Godfather.”BettmannBy age 26, Littlefeather was fully identifying as Native American when she protested at the Oscars, wearing a buckskin dress, moccasins and hair ties. She spent the next five decades as an activist in the Native American community and was married to Charles Johnston, a member of the Otoe-Missouria Tribe of Oklahoma, who died last year.She became a revered figure for some. In August, the Academy of Motion Picture Arts and Sciences announced that it had apologized to Littlefeather, calling her treatment at the Oscars, where she was booed, “unwarranted and unjustified.”In a statement on Thursday, the Academy Museum, which hosted an event honoring Littlefeather in September, said that it was aware of claims going back decades about her background but that “the Academy recognizes self-identification.”Cruz said that her father, who was deaf and communicated with sign language or a chalkboard, had never told her about Native American relatives.She said she had grown up knowing she had Spanish and Mexican heritage but also believed for most of her life that she was “probably about a quarter” Native American because of her older sister’s professed identity.Cruz said she had even applied last November to become a member of the White Mountain Apache Tribe but was denied because the tribe could not find records to support her claim. But that all changed after her sister’s death. She recalled telling Keeler on the phone: “You’re right. She’s a fraud. She’s a phony.”Some scholars agree, saying Keeler’s research was persuasive.“Keeler proves Littlefeather was a troubled woman who made the stories of others her own,” said Liza Black, an associate professor of history and Native American and Indigenous studies at Indiana University, and a citizen of Cherokee Nation.She said that many Native people understand the complexity of identity because of multiple tribal affiliations, blood quantum restrictions and adoptions, but that “Littlefeather does not fall into any of these true, real and complex Native identities.”Keeler’s research to prove that people are faking Indian identities has prompted blowback from critics who said that her work casts a cloud of suspicion over all Indigenous people.It suggests that “Native people need to create a system where they have to prove who they say they are,” said Andrew Jolivétte, the director of Native American and Indigenous studies at the University of California San Diego, who describes himself as Creole of Opelousa, Atakapa Ishak, French, African, Irish, Italian and Spanish descent.“Why do American Indians have to do that and not other people?” he added.For Keeler, to be Native American or American Indian is to be part of a clearly defined political group that existed before European colonial contact.“We’re not just an identity,” she said. “We are actually a political class. We are citizens of nations. We are sovereign.” Her goal, she said, is to stop non-Indians from profiting off false claims of being Native American.“We want real change and we want real justice, and that’s not going to happen when it all comes down to actors playing us,” she said.For her part, Cruz said she had no regrets.“All I did was, I put a pebble out there,” she said. “And I let the water rip.” More

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      After Hollywood’s #MeToo Reckoning, a Fear It Was Only Short-Lived

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      Harvey Weinstein’s second sex crimes trial began Monday in Los Angeles. “She Said,” about the journalistic investigation that took him down and helped ignite the #MeToo movement, arrives in theaters on Nov. 18. “The Woman King” opened to strong ticket sales last month, with Viola Davis saying she thought about the man who sexually assaulted her to power her visceral performance as the leader of an all-female group of African warriors.The convergence is a reminder of just how earthshaking #MeToo was for Hollywood.It helped touch off a broader reckoning in the entertainment industry around diversity, equity and inclusion on both sides of the camera — who gets to make movies, who gets to be the subject of them. Activists say that studios and sets have been permanently changed for the better. Zero tolerance for workplace sexual harassment and discrimination is real.In recent months, however, Hollywood’s business culture has started to regress in subtle ways.New problems — widespread cost-cutting as the box office continues to struggle, coming union contract negotiations that producers worry will result in a filming shutdown — have become a higher priority. Fearing blowback, media companies that were vocal about #MeToo and Black Lives Matter have been quieter on more recent political debates over cultural issues.Diversity, equity and inclusion executives say they are exhausted by an old-boy network that is continuously trying to reconstitute itself: Women who were hired for big jobs and held up as triumphant examples of a new era have been pushed aside, while some of the men who were sidelined by misconduct accusations are working again.“The Woman King,” starring Viola Davis as the leader of an all-female group of African warriors, opened to strong ticket sales last month.Ilze Kitshoff/Sony PicturesIf asked to speak on the record about their continued dedication to change, Hollywood executives refuse or scramble in terror toward the “we remain staunchly committed” talking points written by publicists. But what they say privately is a different story. Some revert to sexist and racist language. Certainly, much of the fervor is gone.This article is based on interviews with more than two dozen industry leaders — including top studio executives, agents, activists, marketers and producers — who spoke on condition of anonymity to candidly discuss the current state of the entertainment business. They varied in age, race, ethnicity and gender.“For three years, we hired nothing but women and people of color,” said a senior film executive, who like many leaders in the industry is a white male. He added that he did not think some of them were able to do the jobs they got.In hushed conversations over lunch at Toscana Brentwood and cocktails at the San Vicente Inn, some powerful producers and agents have started to question the commercial viability of inclusion-minded films and shows.They point to terrible ticket sales for films like “Bros,” the first gay rom-com from a major studio, and “Easter Sunday,” a comedy positioned as a watershed moment for Filipino representation. “Ms. Marvel,” a critically adored Disney+ series about a teenage Muslim superhero, was lightly viewed, according to Nielsen’s measurements.“There was an overcorrection,” one studio head said.At another major studio, a top production executive pointed to the implosion of Time’s Up, the anti-harassment organization founded by influential Hollywood women, as a turning point. “For a while, we all lived in complete fear,” he said. “That fear remains, but it has lessened. There is more room for gray and more benefit of the doubt and a bit of cringing about the rush-to-judgment that went on at the height of #MeToo.”“Bros,” the first gay rom-com from a major studio, had disappointing box office results.Nicole Rivelli/Universal PicturesIs this a pendulum swing back to the bad old days?“Amazing progress has been made that is not going away, and that should not be discounted or overlooked,” said Amy Baer, a producer, former studio executive and the board president of Women in Film, an advocacy organization. “But there is fatigue. It is hard to maintain momentum.”Entertainment companies are not backing off the tough sexual harassment policies that have been introduced in recent years, in part because board members are worried they will face shareholder lawsuits. The Academy of Motion Picture Arts and Sciences recently recommitted to its diversification campaign. Despite years of aggressive efforts to invite women and people of color to become members, the academy is currently 66 percent male and 81 percent white..css-1v2n82w{max-width:600px;width:calc(100% – 40px);margin-top:20px;margin-bottom:25px;height:auto;margin-left:auto;margin-right:auto;font-family:nyt-franklin;color:var(–color-content-secondary,#363636);}@media only screen and (max-width:480px){.css-1v2n82w{margin-left:20px;margin-right:20px;}}@media only screen and (min-width:1024px){.css-1v2n82w{width:600px;}}.css-161d8zr{width:40px;margin-bottom:18px;text-align:left;margin-left:0;color:var(–color-content-primary,#121212);border:1px solid var(–color-content-primary,#121212);}@media only screen and (max-width:480px){.css-161d8zr{width:30px;margin-bottom:15px;}}.css-tjtq43{line-height:25px;}@media only screen and (max-width:480px){.css-tjtq43{line-height:24px;}}.css-x1k33h{font-family:nyt-cheltenham;font-size:19px;font-weight:700;line-height:25px;}.css-1hvpcve{font-size:17px;font-weight:300;line-height:25px;}.css-1hvpcve em{font-style:italic;}.css-1hvpcve strong{font-weight:bold;}.css-1hvpcve a{font-weight:500;color:var(–color-content-secondary,#363636);}.css-1c013uz{margin-top:18px;margin-bottom:22px;}@media only screen and (max-width:480px){.css-1c013uz{font-size:14px;margin-top:15px;margin-bottom:20px;}}.css-1c013uz a{color:var(–color-signal-editorial,#326891);-webkit-text-decoration:underline;text-decoration:underline;font-weight:500;font-size:16px;}@media only screen and (max-width:480px){.css-1c013uz a{font-size:13px;}}.css-1c013uz a:hover{-webkit-text-decoration:none;text-decoration:none;}What we consider before using anonymous sources. Do the sources know the information? What’s their motivation for telling us? Have they proved reliable in the past? Can we corroborate the information? Even with these questions satisfied, The Times uses anonymous sources as a last resort. The reporter and at least one editor know the identity of the source.Learn more about our process.Studios remain focused on inclusive casting, most notably Disney, which has a live-action “Little Mermaid” movie on the way with a Black actress playing the title role, and a “Snow White” movie in production with a Latina lead.The moment is nonetheless unnerving, said Sarah Ann Masse, an actress who appears in “She Said” — which is based on a book by The New York Times reporters Jodi Kantor and Megan Twohey — and who serves on two sexual harassment prevention committees for SAG-AFTRA, the omnipotent actors union. In 2017, Ms. Masse accused Mr. Weinstein of sexually assaulting her in 2008. He has denied wrongdoing.“I’m not naïve enough to think that a system that is unequal and oftentimes oppressive — yes, still, very much so — is going to change overnight,” Ms. Masse said. “At the same time, I find it incredibly frustrating. People at the top of the food chain, in particular, seem to have gotten distracted by new concerns.”In August, Warner Bros. Discovery shelved “Batgirl,” a nearly finished movie starring a Latina actress, featuring a transgender actress in a supporting role, written by a woman, produced by women and directed by two Muslim men. Warner Bros. Discovery never publicly explained its decision, but signaled that it found “Batgirl” to be creatively lacking.Dan Lin, a producer whose credits include “Aladdin” (2019) and “The Lego Movie,” was among those who inferred something else.“It’s no longer about optics,” Mr. Lin said. “A recession is coming, budgets are tightening and I’m really worried that diversity is going to be the first thing that goes.”The producer Dan Lin recently started a nonprofit that aims to help budding minority filmmakers and writers.Todd Williamson/Invision, via APLast week, Warner Bros. Television, as part of wider cost cutting, shut down “new voices” programs for emerging writers and directors, prompting a fiery reaction from the Directors Guild of America. “The D.G.A. will not stand idly by while WB/Discovery seeks to roll back decades of advancement for women and directors of color,” the guild said in a statement.Within a day, Warner Bros. Discovery had scrambled to clarify that, while the “new voices” programs would indeed end, it had planned all along to expand talent pipeline programs in its diversity, equity and inclusion department.“The resolve is still there to have more women and people of color in writers’ rooms and directing and up on the screen” Mr. Lin said. “The problem is that there is so little training and support. Those things cost money.” To help, Mr. Lin recently started a nonprofit accelerator called Rideback Rise that focuses on budding minority filmmakers and writers.There is no longer across-the-board banishment for men who have been accused of misconduct. Johnny Depp is directing a film, having largely won a court case in which his former spouse, the actress Amber Heard, accused him of sexual and domestic violence. John Lasseter, the animation titan at Disney and Pixar, was toppled in 2018 by allegations about his behavior and unwanted hugging and apologized for “missteps” that made some staff members feel “disrespected or uncomfortable.” He is now making big-budget films for Apple TV+. James Franco’s acting career imploded in 2018 amid sexual misconduct allegations. Four years later, after a $2.2 million settlement in which he admitted no wrongdoing, he has at least three movies lined up.Johnny Depp largely won a court case in which his former spouse, the actress Amber Heard, accused him of sexual and domestic violence.Craig Hudson/Associated PressStudios have also started to take more risks with content — backing scripts, for instance, that would have been radioactive in 2018, at the height of #MeToo, or in 2020, when Black Lives Matter was at the forefront of the culture.Examples include “Blonde,” the Netflix drama about Marilyn Monroe that has been derided by critics as exploitative and misogynistic. (It features an aborted fetus that talks.) Paramount Pictures is working on a live-action musical comedy about slave trade reparations; it comes from Trey Parker and Matt Stone, the politically incorrect creative forces behind “South Park” and “The Book of Mormon.”Two ride-along reality shows that glorified the police, “Cops” and “Live PD,” and were canceled in the aftermath of George Floyd’s killing in police custody have both been reconstituted. “Cops” was picked up by Fox Nation, a streaming service from Fox News, and “On Patrol: Live,” a thinly disguised copy of “Live PD,” debuted over the summer on Reelz, a cable network.At the same time, some movies and shows that overtly showcase diversity and inclusion have either struggled in the marketplace or failed to get off the runway. The takeaway, at least to some agents and studio executives: We tried — these “woke” projects don’t work.Of course, most of what Hollywood makes struggles to get noticed, and almost never for a single reason; nobody looks at poor ticket sales for a Brad Pitt movie and concludes that no one wants to see older white men onscreen. But entertainment is a reactive business — chase whatever worked over the weekend — and there is a risk that “go woke, go broke” jokes could calcify into conventional Hollywood wisdom.“When the real question should be whether comedies generally can succeed at the box office, my concern is that the question is becoming ‘can a Filipino comedy work’ or ‘can a gay comedy work,’” said Mr. Lin, who produced “Easter Sunday,” which starred Jo Koy and collected $13 million in theaters before stalling out. “If you are a woman or a minority, you still do not get repeated chances.” More

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      Will Smith Film ‘Emancipation’ Will Be Released in December

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      Apple said the movie, Mr. Smith’s first since his infamous slap at the Oscars, will be in theaters on Dec. 2 and begin streaming on Dec. 9.The Will Smith film “Emancipation” — the actor’s first since his infamous slap at the Oscars this year — will be released in December, making it eligible for the upcoming awards season.While releasing a trailer for the film on Monday, Apple said “Emancipation” will have a limited theatrical release on Dec. 2 before becoming available on the company’s streaming service on Dec. 9. The announcement followed a long discussion of whether Apple would release the film this year or delay it until 2023, considering the controversy surrounding Mr. Smith after he slapped the comedian Chris Rock during the Academy Awards ceremony in March. Apple had declined to comment on its plans for the film.After the incident with Mr. Rock, Mr. Smith won the best actor Oscar that night for his performance in “King Richard.” It was his first Academy Award, but shortly afterward he resigned from the Academy of Motion Picture Arts and Sciences, saying he had “betrayed” its trust. The academy then barred him from the organization and all of its events for the next decade.That punishment does not preclude the actor from being nominated for his work, though it did not augur well for “Emancipation,” which had been considered an awards candidate before Mr. Smith slapped Mr. Rock. The decision to release the film in a limited number theaters ahead of its debut on the service suggests that Apple is planning to push it for award consideration this year.That could backfire. The academy has signaled that it is ready to move on from the slap. Bill Kramer, the organization’s chief executive, said it would not even be joked about at the next Academy Awards ceremony.“Emancipation” stars Mr. Smith as Peter, a real-life figure from the 1800s who escaped slavery and fought for the Union Army. Directed by Antoine Fuqua and written by William N. Collage, the film had its first public screening in Washington on Saturday night, during the Congressional Black Caucus Foundation’s 51st Annual Legislative Conference. The event was followed by a question-and-answer session featuring Mr. Fuqua and Mr. Smith, who has remained largely out of the public eye since the Oscars.Mr. Smith issued a public apology on his YouTube channel on July 29. It has been viewed close to 3.9 million times. More

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      Sacheen Littlefeather, Activist Who Rejected Brando’s Oscar, Dies at 75

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      The actress was booed at the Academy Awards in 1973 after she refused the best actor award on Marlon Brando’s behalf in protest of Hollywood’s depictions of Native Americans.Sacheen Littlefeather, the Apache activist and actress who refused to accept the best actor award on behalf of Marlon Brando at the 1973 Oscars, drawing jeers onstage in an act that pierced through the facade of the awards show and highlighted her criticism of Hollywood for its depictions of Native Americans, has died. She was 75.Her death was announced on Sunday by the Academy of Motion Picture Arts and Sciences. The cause of death was not immediately known.Her death came just weeks after the Academy apologized to Ms. Littlefeather for her treatment during the Oscars. In an interview with The Hollywood Reporter in August, Ms. Littlefeather said she was “stunned” by the apology. “I never thought I’d live to see the day I would be hearing this, experiencing this,” she said.When Ms. Littlefeather, then 26, held up her right hand that night inside the Dorothy Chandler Pavilion in Los Angeles — clearly signaling to the award presenters, the audience and the millions watching on TV that she had no desire to ceremoniously accept the shiny golden statue — it marked one of the best-known disruptive moments in the history of the Oscars.“I beg at this time that I have not intruded upon this evening, and that we will, in the future, our hearts and our understandings, will meet with love and generosity,” Ms. Littlefeather said at the podium, having endured a chorus of boos and some cheers from the crowd.Donning a glimmering buckskin dress, moccasins and hair ties, her appearance at the 45th Academy Awards, at the age of 26, was the first time a Native American woman had stood onstage at the ceremony. But the backlash and criticism was immediate: The actor John Wayne was so unsettled that a show producer, Marty Pasetta, said security guards had to restrain him so that he would not storm the stage.Ms. Littlefeather and Mr. Brando had become friends through her neighbor, the director Francis Ford Coppola.Associated PressShe told The Hollywood Reporter in August: “When I was at the podium in 1973, I stood there alone.”Ms. Littlefeather, whose name at birth was Marie Cruz, was born on Nov. 14, 1946, in Salinas, Calif., to a father from the White Mountain Apache and Yaqui tribes in Arizona and a French-German-Dutch mother, according to her website. After high school, she took the name Sacheen Littlefeather to “reflect her natural heritage,” the site states.Her website said she participated in the Native American occupation of Alcatraz Island, which began in 1969 in an act of defiance against a government that they said had long trampled on their rights.Her acting career began at the American Conservatory Theater in San Francisco in the early 1970s. She would go on to play roles in films like “The Trial of Billy Jack” and “Winterhawk.”Ms. Littlefeather said in an interview with the Academy that she had been planning to watch the awards on television when she received a call the night before the ceremony from Mr. Brando, who had been nominated for his performance as Vito Corleone in “The Godfather.”The two had become friends through her neighbor, the director Francis Ford Coppola. Mr. Brando asked her to refuse the award on his behalf if he won and gave her a speech to read just in case.With only about 15 minutes left in the program, Ms. Littlefeather arrived at the ceremony with little information about how the night would work.A producer for the Oscars noticed the pages in Ms. Littlefeather’s hand and told her that she would be arrested if her comments lasted more than 60 seconds.Then, Mr. Brando won.In the speech, Ms. Littlefeather also brought attention to the federal government’s standoff with Native Americans at Wounded Knee.She later recalled that while she was giving the speech, she had “focused in on the mouths and the jaws that were dropping open in the audience, and there were quite a few.”The audience, she recalled, looked like a “sea of Clorox” because there were “very few people of color.”She said some audience members did the so-called “tomahawk chop” at her and that when she went to Mr. Brando’s house later, people shot at the doorway where she was standing.Last month, Ms. Littlefeather spoke at a program hosted by the Academy called “An Evening with Sacheen Littlefeather,” recalling how she had stood up for justice in the arts.“I didn’t represent myself,” she said. “I was representing all Indigenous voices out there, all Indigenous people, because we had never been heard in that way before.”And when she spoke those words, the audience erupted in applause.“I had to pay the price of admission, and that was OK,” she said. “Because those doors had to be open.”After learning that the Academy would formally apologize to her, Ms. Littlefeather said it felt “like a big cleanse.”“It feels like the sacred circle is completing itself,” she said, “before I go in this life.” More

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      Film Academy’s Museum Connects With Visitors in First Year

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      The Academy Museum of Motion Pictures attracted about 20 percent more people than it expected since opening in September 2021. Now it needs to keep the momentum going.The Academy Museum of Motion Pictures has been something that almost no one in Hollywood expected: an instant hit.After an almost comical series of setbacks, the Academy Museum opened in Los Angeles in September 2021 and has since attracted more than 700,000 visitors, about 20 percent more than its pandemic-adjusted goal, according to Bill Kramer, chief executive of the Academy of Motion Picture Arts and Sciences. (For months, gallery capacity was limited.) Half of the museum’s visitors have been under 40, he added, citing attendee surveys, and half have self-identified as being from underrepresented ethnic and racial communities. Adult tickets cost $25.“There was perhaps a slight concern, and I’m choosing my words carefully, that young people, people under the age of 40, might not be interested in film history or a cinema museum because they are streaming movies in different ways now,” Kramer said. “It has not been true, not even remotely. One of the many success stories of the museum is that it’s helping to cultivate a new generation of cinephiles.”The bad news? The academy now has to keep the momentum going, and with a potential recession on the horizon.“I’ve been thinking a lot about how to encourage repeat visitors — building a sense of community so that, not only do people see new things when they come back again, but they also feel that they’re participating with us in creating this experience,” said Jacqueline Stewart, the Academy Museum’s president. “Our museum depends in a lot of ways on breaking down some of the barriers I think that people might have felt when they hear the term academy. There’s an assumption that it’s an elitist institution.”The museum has sold 24,000 memberships, which cost between $100 and $1,000 annually. Additional revenue has come from hosting more than 100 private events; renting out the glass-domed terrace atop the museum’s spherical theater building runs $50,000 on top of a corporate membership, which starts at $10,000. Fanny’s, the museum’s well-reviewed restaurant, has served more than 150,000 people, according to the academy. Dishes range from $16 to $90.The museum’s gift shop has generated more than $6 million in sales, an amount that Kramer called “beyond our wildest expectations.” An Oscar made out of Legos, which sells for $500, and the $50 catalog for the museum’s Hayao Miyazaki exhibition have been among the top sellers.Add in philanthropic contributions and additional revenue — an opening gala generated $11 million — and the Academy Museum is comfortably covering annual operating costs while delivering returns that will ultimately be used to pay down hundreds of millions of dollars in construction debt, Kramer said.At the very least, the museum’s rosy first-year financial picture makes it something of a rarity among nonprofit cultural institutions, many of which are still reeling from the pandemic.By the time the seven-story museum opened last year, it was four years behind schedule. Its cost had ballooned by 90 percent, to about $480 million. Setbacks included the discovery of mastodon fossils by excavation crews, sparring architects, internecine warfare over the curatorial focus and, of course, the coronavirus pandemic. At the same time, academy leaders became known for one blunder after another regarding their most high-profile undertaking, the annual Oscars ceremony.While the museum’s first-year financial picture is rosy, it will soon face fresh competition for visitors.Alex Welsh for The New York Times“Many began to wonder if the Academy Museum, rising as box office fell, was some bizarre hoax that would never actually be finished,” Mary McNamara, a Los Angeles Times columnist and critic, wrote last year.Soon after opening, the museum was hit with accusations of antisemitism. While taking great care to honor the contributions of women and artists of color to the cinematic arts — achievements long overlooked in an industry historically dominated by white men — curators had excluded the mostly Jewish immigrants, white men all, who founded Hollywood. To rectify the matter, curators announced a new permanent exhibition, “Hollywoodland,” about the founding of the American film industry, specifically the lives and contributions of the Jewish studio founders; it will open next fall.Other upcoming exhibitions include “Director’s Inspiration: Agnès Varda,” and “The Art of Moviemaking: ‘The Godfather.’” “Casablanca,” “Boyz N the Hood” and “The Birds” will be showcased in smaller galleries.But visitors were plentiful from the start. The museum’s retrospective of Miyazaki, the Japanese animation titan behind films like “Spirited Away” (2001), was a major draw, Stewart said. The museum also offers extensive public programs — 137 in year one, including onstage discussions with filmmakers like Spike Lee and actors like Denzel Washington. The institution also operates a separately ticketed cinematheque; more than 500 films were shown in its first year.“I met a guy a couple of weeks ago who said it was his 83rd visit to the museum and was committed to reading every label,” Stewart said.If nothing else, Angelenos now have somewhere to take Hollywood-fascinated visitors that does not involve the dreaded Hollywood & Highland shopping mall or the sticky, stinky Walk of Fame.What the future holds is anyone’s guess. Tourism officials hope that 2023 will mark a full recovery for Los Angeles, which would benefit the museum; the number of visitors to the area, particularly from overseas, is still far behind prepandemic levels. But a recession could just as easily stymie growth.The Academy Museum will also face increased competition in the years ahead. The adjacent Los Angeles County Museum of Art is in the middle of a colossal expansion. And construction has begun near downtown Los Angeles on the Lucas Museum of Narrative Art, which will house items collected by George Lucas, including 20th-century American illustrations, comic books, costumes, storyboards, stage sets and other archival material from “Star Wars” and other movies.For the academy, the continued financial health of its museum is of crucial importance. The construction debt is secured by the academy’s gross revenues, the vast majority of which come from the annual Oscars telecast. But awards revenue — after rising for decades — declined 10.8 percent in the academy’s 2021 fiscal year, reflecting plummeting Oscars viewership. Kramer, facing the likelihood that broadcast rights for the ceremony will continue to decline in value, perhaps dramatically, is scrambling to diversify the organization’s revenue streams.“It’s what any healthy nonprofit needs to do and should do,” Kramer said, “and the museum is helping us greatly with that.” More

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      An Oscars Apology for Sacheen Littlefeather, 50 Years After Brando Protest

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      The Apache activist and actress was booed onstage in 1973 after she refused the best actor award on Marlon Brando’s behalf and criticized Hollywood for its depictions of Native Americans.The Academy of Motion Picture Arts and Sciences has apologized to Sacheen Littlefeather, an Apache and Yaqui actress and activist who was booed onstage at the Oscars in 1973 after she refused the best actor award on behalf of Marlon Brando.The Academy said in a statement on Monday that it had apologized to Ms. Littlefeather, 75, in June, nearly 50 years after Ms. Littlefeather pierced through the Academy Awards facade of shiny statues and bright lights in 1973 and injected the ceremony with criticism about Native American stereotypes in media.Her appearance at the ceremony, the first time a Native American woman stood onstage at the Academy Awards, is perhaps one of the best-known disruptive moments in the history of the award ceremony.When Ms. Littlefeather, then 26, spoke, some of the audience cheered her and others jeered. One actor, John Wayne, was so unsettled that a show producer, Marty Pasetta, said security guards had to restrain him so that he would not storm the stage.Ms. Littlefeather said she was “stunned” by the apology in an interview with The Hollywood Reporter. “I never thought I’d live to see the day I would be hearing this, experiencing this,” she said.“When I was at the podium in 1973, I stood there alone,” she added.Ms. Littlefeather also brought attention to the federal government’s standoff at Wounded Knee with Native Americans in the 1973 speech, which she came up with shortly before being called onstage on behalf of Mr. Brando, who was to receive the best actor award for his performance as Vito Corleone in “The Godfather.”Ms. Littlefeather said in an interview with the Academy, which was published on Monday, that she had been planning to watch the 45th Academy Awards on television like everyone else when she received a call the night before the ceremony from Mr. Brando. The two had become friends through her neighbor, the director Francis Ford Coppola. Mr. Brando asked her to refuse the award on his behalf if he won.Ms. Littlefeather arrived at the ceremony with only about 15 minutes left of the official program, wearing a glimmering buckskin dress, moccasins and hair ties. Ms. Littlefeather said she had little information about how the night would work, but Mr. Brando had given her a speech to read if he won.That plan evaporated when a producer for the Oscars saw the pages in her hand and told he she would be arrested if her comments lasted more than 60 seconds, she said.She introduced herself, then explained that Mr. Brando would not be accepting the award because of his concerns about the image of Native American people in film and television and by the government. She paused when a mix of boos and cheers erupted from the audience.“And I focused in on the mouths and the jaws that were dropping open in the audience, and there were quite a few,” she told the Academy. “But it was like looking into a sea of Clorox, you know, there were very few people of color in the audience.”The crowd quieted, and Ms. Littlefeather mentioned the Wounded Knee standoff and then left the stage without touching the golden Oscars statue. She said some audience members did the so-called “tomahawk chop” at her and that when she went to Mr. Brando’s house later, people shot at the doorway where she was standing.“When I went back to Marlon’s house, there was an incident with people shooting at me,” she said. “And there were two bullet holes that came through the doorway of where I was standing, and I was on the other side of it.”Ms. Littlefeather, who was not available for an interview on Tuesday, told the Academy that speaking about these events in 2022 “felt like a big cleanse.”“It feels like the sacred circle is completing itself before I go in this life,” said Ms. Littlefeather, who told The Guardian in June 2021 that she had terminal breast cancer.The former president of the Academy, David Rubin, wrote in the apology to Ms. Littlefeather that the abuse she faced because of the speech was “unwarranted and unjustified.”“For too long the courage you showed has been unacknowledged,” Mr. Rubin wrote. “For this, we offer both our deepest apologies and our sincere admiration.”Mr. Rubin’s letter will be read next month at a program at the Academy Museum of Motion Pictures, “An Evening with Sacheen Littlefeather.”The Academy described it as an event of “conversation, reflection, healing and celebration.” Ms. Littlefeather said in a statement that she was looking forward to the Native American performers and speakers at the event, including Calina Lawrence, a Suquamish singer, and Bird Runningwater, the co-chair of the Academy’s Indigenous Alliance, who is Cheyenne and Mescalero Apache.“It is profoundly heartening to see how much has changed since I did not accept the Academy Award 50 years ago,” she said. “I am so proud of each and every person who will appear onstage.” More

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      in Movies

      Will Smith Says He Is ‘Deeply Remorseful’ Over Chris Rock Slap

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      In an apologetic video, Mr. Smith addressed questions over his behavior at the Oscars, which resulted in a 10-year ban from the ceremony.Four months after slapping the comedian Chris Rock at the Oscars, shocking audiences and prompting a decade-long ban from attending the ceremony, Will Smith posted a video on Friday expressing regret over the incident and promising that he was doing “personal work” to address his behavior.“It hurts me psychologically and emotionally to know I didn’t live up to people’s image and impression of me,” Mr. Smith said in the video. “I am deeply remorseful, and I’m trying to be remorseful without being ashamed of myself, right? I’m human, and I made a mistake.”Mr. Smith, who resigned from the Academy of Motion Picture Arts and Sciences days after the ceremony, apologized to numerous people during the nearly six-minute video — starting with Mr. Rock, who had made a joke about Jada Pinkett Smith’s shaved head shortly before Mr. Smith walked up and slapped him on live television. (Ms. Pinkett Smith has been open about her struggles with alopecia, a condition that leads to hair loss, and in a statement shortly after the incident, Mr. Smith said a joke about his wife’s medical condition was “too much for me to bear.”)“Chris, I apologize to you,” Mr. Smith said in the video. “My behavior was unacceptable, and I’m here whenever you’re ready to talk.”Shortly after the attack, Mr. Smith won the Oscar for best actor. In the video, he explained that he had failed to apologize to Mr. Rock during his speech because he was “fogged out” following the incident.Mr. Smith said he had tried to contact Mr. Rock later on but had received a message in response that the comedian was not ready to talk and would reach out when he was. Mr. Smith apologized to Mr. Rock’s family, including his mother, Rosalie Rock, who gave a television interview saying, “When you hurt my child, you hurt me.”He also apologized to his own family “for the heat that I brought on all of us,” as well as the other nominees that night for having tarnished their moment.Ms. Pinkett Smith has said little about her own experience of that night, but last month she centered an episode of her online talk show, Red Table Talk, on alopecia, interviewing a woman whose 12-year-old daughter died by suicide as a result of bullying over the condition.Regarding the slap, Ms. Pinkett Smith said: “My deepest hope is that these two intelligent, capable men have an opportunity to heal, talk this out and reconcile.”Mr. Rock has not publicly discussed his response to the attack in depth, but earlier this week, at a comedy show in Brooklyn, Mr. Rock mentioned it in a joke. During a portion of his set that was focused on victimhood, he told the crowd that after Mr. Smith slapped him, he shook it off and “went to work the next day,” prompting sustained applause from the audience. A representative for Mr. Rock did not immediately respond to a request for comment.In Friday’s video, Mr. Smith seemed to be working to repair his reputation and reassure fans that his behavior at the ceremony did not reflect who he truly is, saying, “There is no part of me that thinks that was the right way to behave in that moment.”“I know it was shocking, but I promise you, I am deeply devoted and committed to putting light and love and joy into the world,” he concluded. “If you hang on, I promise we’ll be able to be friends again.”Melena Ryzik and Jason Zinoman contributed reporting. More

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      in Television

      Oscars Audience Jumped After Will Smith’s Slap of Chris Rock

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      The Oscars audience swelled by more than half a million people on Sunday shortly after Will Smith slapped Chris Rock, capping the awards show with a late-night surge.At 10:27 p.m., Mr. Smith attacked Mr. Rock after the comedian delivered a joke onstage about Mr. Smith’s wife, Jada Pinkett Smith. Nearly 17.4 million viewers were watching in the minutes after the slap, up from 16.8 million shortly before it, according to Nielsen data released by ABC.Mr. Rock, who was presenting an award, had taken a jab at the close-cropped hair of Ms. Pinkett Smith, who has alopecia, a condition that leads to hair loss. Mr. Smith walked onto the stage, struck Mr. Rock, and then returned to his seat and loudly demanded, using expletives, that the comedian refrain from talking about Ms. Pinkett Smith. Mr. Smith’s words, as well as Mr. Rock’s responses, were silenced during the broadcast, leaving many viewers struggling to understand what had happened and speculating whether the incident was scripted. (It was not.)Until that point, viewership had been tailing off. The largest audience measured by Nielsen came earlier in the night, when nearly 17.7 million people watched Troy Kotsur, the first deaf man to win an acting Oscar, deliver a heartfelt acceptance speech for his supporting role in “CODA.”Viewership dropped off quickly after the attack, but then surged again during the period when Mr. Smith, who was the heavily favored front-runner in the best actor race, returned to the stage to claim the award for his role in “King Richard.” About 17.4 million people watched his speech, according to the Nielsen data.On Monday, Mr. Smith apologized for his actions. Earlier that day, the Academy of Motion Picture Arts and Sciences said it was conducting a formal review of the incident.Overall, the Oscars drew 16.6 million viewers, around 4.9 million of them 18 to 49 years old, according to Nielsen. The audience was 58 percent larger than the all-time low of 10.4 million people who watched last year, but was still by far the second smallest viewership on record. ABC said that the Oscars drove 22.7 million interactions on social media, a 139 percent increase over last year’s broadcast. More