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      in Music

      Rihanna to Perform at Super Bowl Halftime

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      The singer’s highly anticipated return to the stage will include the first halftime show under the N.F.L.’s new sponsorship deal with Apple Music.Rihanna will perform at the Super Bowl in Glendale, Ariz., on Feb. 12 as the N.F.L. enters the first year of a new deal with Apple Music as primary sponsor of the halftime show, replacing Pepsi.It is the first scheduled return to the stage for an artist who last performed publicly at the Grammy Awards in early 2018, and whose most recent solo album, “Anti,” was released in January 2016.“We’re excited to partner with Rihanna, Roc Nation and the N.F.L. to bring music and sports fans a momentous show,” said Oliver Schusser, Apple’s vice president for Apple Music and Beats.The announcement is an about-face for the singer, who was among the artists who rebuffed invitations to perform on football’s biggest stage in support of Colin Kaepernick, the former 49ers quarterback who has been unable to find a new team since he became a free agent in March 2017. Kaepernick accused the league of blackballing him because of his kneeling during the national anthem to protest police brutality toward Black people.Facing player protests and an impending loss of cachet for the show, the N.F.L. in 2019 signed on Jay-Z and Roc Nation, the rapper’s entertainment and sports company, as “live music entertainment strategist,” to consult on the Super Bowl halftime show and contribute to the league’s activism campaign, Inspire Change.Rihanna is both managed by Roc Nation and signed to its record label, according to the company’s website.Last February’s halftime show in Inglewood, Calif., was the third under Roc Nation’s guidance. The hometown rap icons Dr. Dre, Snoop Dogg and Kendrick Lamar and the singer Mary J. Blige delivered well-regarded performances which book-ended that of the rapper Eminem. In what appeared to be a reference to Kaepernick’s protest, Eminem knelt after performing “Lose Yourself” in a move that was anticipated by N.F.L. officials who had seen him do it in rehearsals.In the years since Rihanna’s last album release, she has appeared as a guest on a small handful of singles by other artists — including DJ Khaled’s “Wild Thoughts,” which hit No. 2 on the Billboard chart in 2017 — and intermittently teased new music of her own, though none has materialized.As a result, what would be Rihanna’s ninth studio album has taken on a near-mythic quality among fans — who regularly refer to it as “R9” — even as the singer has focused instead on her business empire, which includes the Savage x Fenty lingerie brand and skin care and makeup lines that have contributed to her $1.7 billion net worth, as estimated in 2021 by Forbes.Earlier this year, Rihanna had her first child with the rapper ASAP Rocky.In a 2019 interview with T Magazine, the singer of hits like “Umbrella” and “We Found Love” said the new album would, as long rumored, be a reggae project, while joking about the fan-given name. “I’m about to call it that probably, ’cause they have haunted me with this ‘R9, R9, when is R9 coming out?’ How will I accept another name after that’s been burned into my skull?”More recently, Rihanna told Vogue, “I’m looking at my next project completely differently from the way I had wanted to put it out before,” adding: “It’s authentic, it’ll be fun for me, and it takes a lot of the pressure off.” More

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      in Television

      Madison Avenue’s Biggest Event Returns, to a Whole New World

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      In the three years since the television industry’s biggest companies pitched their shows to advertisers in person at the so-called upfronts, the entertainment industry has been flipped on its head.For the first time in three years, the circus is coming back to town.The television industry’s biggest showcase for advertisers, the so-called upfronts, will return to Manhattan landmarks like Radio City Music Hall and Carnegie Hall after the pandemic put the glitzy, in-person galas on hold. Just like in the old days, media executives will make their best pitch to persuade marketers to buy tens of billions of dollars of commercial time in the coming months.But thanks to the vastly changed media industry, many aspects will be radically different. The companies themselves have changed: CBS merged with Viacom and then renamed itself Paramount Global, and WarnerMedia and Discovery completed a megamerger, forming Warner Bros. Discovery. The tech giant YouTube is making its debut on the presentation lineup this week, and there is already intrigue that Netflix could join the fray next year.And instead of unveiling prime-time lineups that will roll out in the fall, media companies are expected to spend a large portion of their time talking up advertising opportunities on streaming services like HBO Max, Peacock, Tubi and Disney+. There’s good reason for that: Advertisers are now allocating closer to 50 percent of their video budgets to streaming, up from around 10 percent before the pandemic, several ad buyers said in interviews. The free ad-supported streaming platforms Tubi and Pluto were highlights for their owners, Fox and Paramount, in the most recent quarter.“The upfronts used to be ‘Here’s 8, 9, 10 p.m. on Monday night’ — I don’t think anybody cares about that anymore,” said Jon Steinlauf, the chief U.S. advertising sales officer for Warner Bros. Discovery. “You’re going to hear more about sports and things like Pluto and less about the new Tuesday night procedural drama.”Stephen Colbert during the 2019 CBS upfront. CBS merged with Viacom and then renamed itself Paramount Global since the last time it was featured on an upfront stage.John P. Filo/CBSThe courtship is no longer one-sided, when reluctant streaming platforms once put a stiff arm to commercials. As subscriber growth starts to slow for many streaming services, advertising — a mainstay of traditional media — is gaining appeal as an alternative source of revenue.Netflix, which resisted ads for years but is aiming to debut an ad-supported tier later this year after a subscriber slump, is expected to play a larger role in future upfronts. Disney+, which has so far continued to increase its subscriber count, said this year that it would also offer a cheaper option buttressed by ads.“Streaming is part of every single conversation that we have — there isn’t an exception based on who your target it is, because whether you’re targeting 18-year-olds or 80-year-olds, they’re all accessing connected TV at this point,” said Dave Sederbaum, the head of video investment at the ad agency Dentsu. Last year, ad buyers spent $5.8 billion on national streaming platforms, an amount dwarfed by the $40 billion allocated to national television, according to the media intelligence firm Magna. But television sales peaked in 2016 and are expected to decline 5 percent this year, compared with a 34 percent surge projected for streaming ad revenue as services offer more preproduced and live content.The rapid changes in viewing habits have caused many marketing executives to shift toward ads placed through automated auctions and “away from legacy models like upfronts” where “advertiser choice is limited,” said Jeff Green, the chief executive of the ad-tech company The Trade Desk.“As advertisers are seeing reach and impact erode from traditional cable television, they are focused on moving to premium streaming content,” he said during his company’s earnings call last week. “Increasingly, this is the most important buy on the media plan.”But streaming will not be the only topic at the upfronts — the events themselves will also be center stage.After two years of upfront pitches recorded from executives’ living rooms, buyers will fly into New York from around the country. They will shuttle among grand venues to watch presentations while seated alongside their competitors. Some venues are asking for proof of vaccination, while masks are a must at some; Disney is requiring a same-day negative Covid test.To many networks, hosting an in-person upfront was nonnegotiable this year.“This show cannot be too big,” Linda Yaccarino, the chairwoman of global advertising and partnerships at NBCUniversal, said she told producers of the company’s presentation at Radio City Music Hall on Monday. “Having everyone in the room together, there is no surrogate for that.”“Every single brand and marketer and advertiser comes in for the upfront week,” said Rita Ferro, the president of Disney advertising sales and partnerships. “It’s going to look and feel very different because it is very different — there’s so much more that we’re bringing to the stage.”Many of the week’s showcases will eschew a detailed rundown of nightly prime-time schedules and instead offer a more holistic view of available content platforms.Mr. Steinlauf, the Warner Bros. Discovery advertising chief, who is a veteran of several decades of upfronts, described changes that represent “the biggest shift of my career.” He said streaming was “the future, the new frontier,” and heavily watched athletic events were “the new prime time.” Warner Bros. Discovery will make its upfronts debut on Wednesday in front of 3,500 people at Madison Square Garden.Jo Ann Ross, Paramount’s chief advertising revenue officer, said that its event on Wednesday would “show a broader look.” She described it as a “coming-out party as Paramount” for the company formerly known as ViacomCBS.“It will feel different than what it was in the past,” she said.On Tuesday, Disney will abandon its usual upfront home at Lincoln Center and move to a space in the Lower East Side at Pier 36. The presentation will feature its three streaming platforms — Hulu, ESPN+ and Disney+ — sharing a stage for the first time. NBC Universal will highlight its technological capabilities, such as data collection, while also drumming up its Peacock streaming platform, even though the service already made a pitch earlier this month during NewFronts, an event for digital companies courting Madison Avenue.Linda Yaccarino of NBCUniversal said that “having everyone in the room together” this year for the company’s upfront was the only way to go.Tawni Bannister for The New York TimesThe competition could mean more demands from advertisers, like the ability to back out of commitments and lower thresholds for how much buyers must spend.“It’s basic economics — there are now more options available to media buyers and so you’re going to see a lot more willingness to be flexible,” said David Marine, the chief marketing officer of the real estate company Coldwell Banker.Potential headaches for advertisers this year could include Russia’s war in Ukraine, global supply issues and steep inflation, according to Magna. But low unemployment and other signs of strength from the U.S. economy, along with the coming midterm elections, are expected to feed a surge in ad spending.How the upfronts address those concerns, along with deeper movements in the industry, “will be telling,” said Katie Klein, the chief investment officer at the agency PHD.“There’s always going to be room for the upfront, there’s always going to be a need for it,” she said. “But it’s going to evolve as our industry is evolving.” More

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      in Television

      Netflix Tells Employees Ads May Come by the End of 2022

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      Netflix could introduce its lower-priced ad-supported tier by the end of the year, a more accelerated timeline than originally indicated, the company told employees in a recent note.In the note, Netflix executives said they were aiming to introduce the ad tier in the final three months of the year, said two people who shared details of the communication on the condition of anonymity to describe internal company discussions. The note also said Netflix planned to begin cracking down on password sharing among its subscriber base around the same time, the people said.Last month, Netflix stunned the media industry and Madison Avenue when it revealed that it would begin offering a lower-priced subscription featuring ads, after years of publicly stating that commercials would never be seen on the streaming platform.But Netflix is facing significant business challenges. In announcing first-quarter earnings last month, Netflix said it lost 200,000 subscribers in the first three months of the year — the first time that has happened in a decade — and expected to lose two million more in the months to come. Since the subscriber announcement, Netflix’s share price has dropped sharply, wiping away roughly $70 billion in the company’s market capitalization.Reed Hastings, Netflix’s co-chief executive, told investors that the company would examine the possibility of introducing an advertising-supported platform and that it would try to “figure it out over the next year or two.”The Race to Rule Streaming TVA New Era: Companies like Netflix, HBO, Hulu and Amazon ushered out the age of “prestige TV” and ushered in an age of anything goes.Netflix’s Woes: The streaming star lost subscribers for the first time in a decade as competitors continue to expand. What explains its poor performance?A Warning Sign?: Netflix’s sudden problems may be an indication that other streaming services are heading toward an unstable future.Commercials: Streaming executives are having a change of heart about ads and offering lower-priced versions in exchange for commercials.The recent note to staff signaled that the timeline has sped up.“Yes, it’s fast and ambitious and it will require some trade-offs,” the note said.A Netflix spokeswoman declined to comment.Netflix offers a variety of payment tiers for streaming access; its most popular plan costs $15.49 a month. The new ad-supported tier will cost less. Other streaming services have similar plans. HBO Max, for instance, offers a commercial-free service for $15 a month, and charges $10 a month for the service with advertising.Indeed, in the note to employees, Netflix executives invoked their competitors, saying HBO and Hulu have been able to “maintain strong brands while offering an ad-supported service.”“Every major streaming company excluding Apple has or has announced an ad-supported service,” the note said. “For good reason, people want lower-priced options.”Netflix has discussed its interest in building out an advertising infrastructure externally as well, including with a company called The Trade Desk, which helps advertisers place ads on various internet-enabled platforms, said a person familiar with the discussions who spoke on condition of anonymity in order to describe them. The Trade Desk counts David Wells, the former chief financial officer of Netflix, as a board member, and has been in touch with Netflix for years, this person said, but discussions ramped up recently, after Netflix said publicly that it would create an advertising tier.Last month, Netflix also announced that it intended to begin charging higher prices to subscribers who shared their account with several people.“So if you’ve got a sister, let’s say, that’s living in a different city — you want to share Netflix with her, that’s great,” Greg Peters, Netflix’s chief operating officer, said on the company’s earnings call. “We’re not trying to shut down that sharing, but we’re going to ask you to pay a bit more to be able to share with her.”Mr. Peters said the company would go “through a year or so of iterating” on password sharing before it rolled out a plan.In the note to employees, Netflix executives said the advertising-supported tier would be introduced “in tandem with our broader plans to charge for sharing.”Tiffany Hsu More

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      in Television

      Netflix Lures ‘Bridgerton’ Fans With Live Event: The Queen’s Ball

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      LOS ANGELES — The wisteria drips from the archway while classical music plays over the loudspeakers. Powder-wigged valets present champagne to guests who gaze at Empire-waist dresses, peer into a room filled with makeup and accessories or head to a stage for a quick oil portrait (actually a digital photo with a Regency England-esque filter).This is The Queen’s Ball: A Bridgerton Experience, an immersive, Instagram-ready confection held in the ballrooms of the Millennium Biltmore Hotel in downtown Los Angeles and tailor made for die-hard fans of the global Netflix hit. The 200 to 300 guests aren’t able to meet Regé-Jean Page, the breakout star of the first season of “Bridgerton,” who declined to return to the 19th-century drama. But they can bow before an actress doing her best impression of Queen Charlotte (right down to the haughty glare), learn a dance set to a string quartet version of Taylor Swift’s “Wildest Dreams,” participate in a Lady Whistledown scavenger hunt and possibly even be granted the coveted honor of being named the “diamond of the evening.”The 90-minute experience — which will open to the public on Thursday and run for at least two months before traveling to Washington, Chicago and Montreal — is Netflix’s most ambitious real-world event to date. (A similar version opened in London this month.) The streaming giant hopes it serves as a marketing tool for “Bridgerton” and appeals to the show’s primarily female fan base, which is often ignored when it comes to fan culture.Performers at the “Bridgerton” ball, which will travel to Washington, Chicago and Montreal after its Los Angeles run.Maggie Shannon for The New York TimesIt is also a bid to amplify the kind of water-cooler buzz that has been elusive for streaming shows. Since their episodes tend to be released in one batch, the week-to-week anticipation familiar to fans of traditional network television can be diluted.“This really goes towards my vision of what I’ve always wanted us to be able to do,” the “Bridgerton” creator Shonda Rhimes said in a Zoom interview from her home in New York, before bringing up two of her popular ABC dramas, “Grey’s Anatomy” and “Scandal.” “People who watched ‘Grey’s’ weren’t just watching ‘Grey’s’ on Thursday night — they were trying to find other ways to consume it. ‘Scandal’ was not a show that people watched on Thursday nights and then just didn’t talk about it the rest of the week.”In its 18th season, “Grey’s Anatomy” is still broadcast television’s No. 1 show in the critical 18-to-49-year-old demographic. “Scandal” ended in 2018 after seven seasons.“Being at Netflix allows us to take that desire for the fans and to create a thing where you’re allowing them to be part of the experience more than just on one night of the week or one hour a week,” added Ms. Rhimes, who recently renewed her lucrative Netflix deal for five more years, adding additional revenue streams like podcasts and video games.In addition to The Queen’s Ball, which costs between $49 and $99 to attend, Netflix has teamed up with Bloomingdale’s for a pop-up shop both online and at the flagship Manhattan store ($995 lilac Malone Souliers floral appliquéd pumps, anyone?). There is also a line of cosmetics from Pat McGrath, a British makeup artist whose makeup was used in the production of “Bridgerton”; a soundtrack featuring pop hits played by a string quartet; and a Netflix book club, whose March pick is “The Viscount Who Loved Me,” the second book in the series, by Julia Quinn, that serves as the show’s source material.“Bridgerton” tea for sale at the ball.Maggie Shannon for The New York TimesMakeup can be purchased, too.Maggie Shannon for The New York TimesTraditional Hollywood studios have been playing this game for a long time. For instance, the second that one of its shows or movies is a hit, Disney starts pumping out related products. But it is a relatively new strategy for Netflix. (The streamer did roll out “Squid Game” tracksuits in partnership with the South Korean brand Musinsa late last year, soon after the series took off.)Inside the World of “Bridgerton”The Netflix series, whose second season is out this March, infuses period-drama escapism with modern-day sensibilities.Sparkling Period Piece: The show is a Regency romance and society drama with unstuffy pop aesthetic, writes our television critic.The Secret Is Out: A big reveal in the first season put Nicola Coughlan at the center of the action. Here is what the star says about her new fame.Approach to Race: Departing from most period dramas, “Bridgerton” imagines a 19th-century Britain with Black royalty and aristocrats.Fashion Trends: The show has helped fuel the resurgence of period clothing, corsets included. And the costumes are only the beginning.Across the Pond: “Bridgerton,” which is filmed in Bath, is one of several productions made in Britain, drawn by the labor pool and tax incentives.In the past couple of years, Netflix has placed an emphasis on live, out-of-home experiences. First there was a Covid-conscious “Stranger Things” drive-through event in 2020, then an event where participants searched for a bank vault in a heist experience tied to the series “La Casa de Papel.” Recently, the company held a virtual reality event for Zack Snyder’s zombie film “Army of the Dead.”What does all this do for Netflix’s bottom line? The company says over one million people have attended its live events, a number it expects to increase significantly as long as Covid-19 remains on the wane.Netflix wouldn’t discuss the economics of the events, but Ted Sarandos, its co-chief executive, referred to the “Bridgerton” live experience on the company’s January earnings call as part of its efforts to create franchises out of “whole cloth.” He predicted that “fans will flock to and flood their social media feeds with” photos from The Queen’s Ball.Bela Bajaria, Netflix’s head of global TV, added in a recent interview, “I really love that we’re building these universes and doing these consumer products that are completely just so much about female fandom.”Organizers say demand for The Queen’s Ball in Los Angeles has been as manic as the early reception for “Bridgerton”: 88 percent of tickets had been bought two weeks before its opening.Michael Vorhaus, a longtime digital media consultant, said such events helped prolong interest in content that in the Netflix universe is consumed and discarded faster than a sparsely filled-out dance card.“It’s Harry Potter for adults,” he said of “Bridgerton.” “You’ve got eight books. And if the consumption numbers hold up, then presumably they will make all eight, and who knows beyond that? Every dollar they’re spending now building a community, every dollar that builds buzz for them, they’re getting paid off over eight seasons.”Jaqi Harris, left, and Sarah Durnesque, guests at the ball, reading the gossip in Lady Whistledown’s Society Papers.Maggie Shannon for The New York TimesPlus, with an audience that’s primarily women ages 18 to 45, Netflix is appealing to a group that is traditionally not courted as rabid consumers of pop culture.“It’s a very underserved fan base,” said Greg Lombardo, head of experiences at Netflix. “In this space there are not a lot of offerings out there that are really geared towards a female audience.”Indeed, it was a milestone when the cast of the first “Twilight” movie showed up at Comic-Con in 2008, introducing a new demographic to the predominantly male-skewed fan convention. “Fifty Shades of Grey” followed suit with an extensive line of merchandising. “Outlander” and “Downton Abbey” have also proved the purchasing power of a largely female fan base.“It’s not that revolutionary to suggest that women are enormous consumers of products, and when they are a fan of something, they are hard-core fans of something,” Ms Rhimes said. “I have known that for the 20-something years I’ve been doing my job. The difference here is that we are now in an era in which the people who create those universes are not strictly men.”But more often than not, big mainstream franchises are still primarily aimed toward young men, with spaces carved out for others to join, said Katherine Morrissey, a professor at Arizona State University who studies fan culture.“It seems like Netflix is very aware that the audience for ‘Bridgerton’ is not necessarily going to think of itself as a fandom in the way that we kind of stereotype fandoms,” she said. “They’re very aware that their consumers are going to be interested in similar things but are going to want them packaged in totally different ways. They’re not necessarily going to be self-identified like, ‘This is the thing I did at Comic-Con.’”The soapy, sexy romance novels seem perfect for Ms. Rhimes’s streaming ambitions. Each book focuses on a child of the Bridgerton family and the efforts to marry the child off successfully (i.e., for love) per the customs of early-19th-century England. Each features a self-contained story line — a dream for Ms. Rhimes, who has had to keep churning out plot twists for her long-running network shows. Now she can tell distinct stories, plus a spinoff season dedicated to Queen Charlotte, who was the wife of King George III and may have been England’s first Black queen, a character Ms. Rhimes has been obsessed with for years.Netflix has already greenlit Seasons 3 and 4 of “Bridgerton” and the Queen Charlotte spinoff, which will enter production shortly.“It’s an incredible gift,” said Betsy Beers, Ms. Rhimes longtime producing partner. “It really provides for an incredible fluidity of storytelling and also, economically, is very sensible on both the practical and production end.”It has also allowed for Netflix’s six-person live events team to adapt the “Bridgerton” experience for future seasons. (An anthropomorphized bumblebee makes a foreboding entrance in the new live show, something only the fans who have binged the whole second season will immediately understand.)“This really goes towards my vision of what I’ve always wanted us to be able to do,” said Shonda Rhimes, who created the Netflix hit.Maggie Shannon for The New York TimesBack at the Biltmore, once the guests have curtsied their way to an introduction to the queen and learned their dance moves, they are escorted into a larger ballroom for a dance performance between a handsome duke and a coquettish duchess. With a string quartet playing pop songs, the guests are then encouraged to join in the fun, while the queen evaluates them for their diamond potential. (With bars stationed strategically throughout the experience, Netflix realizes lowered inhibitions augment the event. Sixteen dollars gets you one of an array of cocktails, including the Whistledown & Dirty, which contains Absolut vodka, mint and San Pellegrino limonata.)From on high, over the quartet’s playing of Gloria Gaynor’s “I Will Survive,” bellows the voice of Lady Whistledown’s protégé, Lady Heartell, who was created for the ball: “I don’t know about all of you, but I got what I came for.”If Netflix has planned it correctly, the audience did, too. More

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      in Movies

      The Oscars Want Crowd-Pleasers, but Where Are the Crowds?

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      As contenders like “West Side Story” and “Belfast” struggle for audiences, can a blockbuster like “Spider-Man: No Way Home” swing into the Oscar race?After last year’s Oscar ceremony honored a group of small, challenging movies and tanked in the ratings, you can bet that this year, the academy is eager to nominate films that audiences can get excited about. Indeed, this year’s crop of awards movies includes several old-fashioned crowd-pleasers to choose from.There’s just one problem: The crowds are remaining stubbornly hypothetical.Just look at “Belfast.” The Kenneth Branagh-directed family drama, considered a top best-picture contender, has petered out with a domestic box office gross under $7 million. Best-picture winners usually hail from far more successful stock: Among recent winners, only last year’s “Nomadland” made less, and it was released at a time when vaccines were scarce and theaters were just barely beginning to reopen.“King Richard” hasn’t fared much better: Though it was released simultaneously on HBO Max, you’d still expect stronger box office results for an inspirational drama that stars Will Smith as the father of the tennis legends Venus and Serena Williams. Instead, “King Richard” has made just $14.7 million in North American theaters, the lowest gross for a Smith movie in decades.And then there’s Ridley Scott’s “The Last Duel,” which feels like it could have been the biggest hit of a bygone Oscar season. This medieval drama boasts huge stars (including Matt Damon, Adam Driver and Ben Affleck), weighty themes and top-tier production values. Now that it’s available on demand, not a day goes by without someone on my Twitter timeline discovering the film and announcing, “Hey, this is actually pretty good!” Maybe they’re surprised because “The Last Duel” famously bombed during its wide release in October, earning only $10.8 million domestically.Adam Driver, left, and Matt Damon in “The Last Duel,” which in a bygone era might have been the hit of Oscar season.Patrick Redmond/20th Century StudiosIt’s true that many of these Oscar contenders are aimed at older moviegoers, who have proved difficult to lure back to theaters during a prolonged pandemic. A smaller film like “Belfast” used to debut in a handful of cities, carefully building word of mouth with that core demographic as it expanded to new theaters every week. Now, distributors are so skittish about the absence of older audiences that many specialty films are shoved into hundreds of theaters right off the bat, expected to draw huge crowds from scratch.Still, the underwhelming performance of these movies can’t be blamed on older moviegoers alone. Over the past few weeks, “Spider-Man: No Way Home” has earned a staggering $621 million domestically, a total you simply can’t reach without every available demographic turning out in record numbers. If older adults are willing to go see “Spider-Man,” it becomes harder to make the argument that they can’t be wooed at all.Marvel’s rising tide, though, has not lifted any boats: Instead, every other title is drowning. Are audiences really so skittish about seeing the most acclaimed films of the year? Or have these movies simply struggled to make the case that they’re worth watching?I believe the latter issue bedeviled “West Side Story,” which seemed to have so much going for it when it debuted in December: Directed by Steven Spielberg, the movie received rapturous reviews and is adapted from one of the most famous stage musicals of all time. Though “West Side Story” was originally intended to come out last winter, Disney executives delayed this exhilarating film a full year, expecting a four-quadrant smash.They didn’t get it. “West Side Story” made just $10.5 million in its opening weekend and has struggled to reach $30 million in its first month of release. For a movie from Hollywood’s most reliable hitmaker, that is a disastrous result: You’d have to go all the way back to “Empire of the Sun” from 1987 to find a Spielberg movie that did this poorly, and that film didn’t cost north of $100 million, as “West Side Story” did.The usual suspects have come in for blame — the pandemic’s winter surge, the paucity of older moviegoers — but I lay this failure squarely at the feet of the marketing campaign, which missed crucial opportunities. The posters for this romantic musical were oddly grim, and the trailers and TV spots remained way too bashful about selling Spielberg, the movie’s biggest name. The trailers should have emphasized his iconic films like “E.T. the Extra-Terrestrial,” “Jurassic Park” and “Raiders of the Lost Ark,” positioning “West Side Story” as part of an impressive theatrical lineage: The obvious message being, “Those were events worth leaving the house for and this will be, too.”Tom Holland as Spider-Man. Will the box office success of his new film matter to Oscar voters?Sony PicturesUltimately, that may prove to be the most significant lesson of this awards season: If you can’t make your movie feel like a big event, people simply won’t go. It’s clear that the only film this winter that has really managed that feat is “Spider-Man: No Way Home,” and because its astonishing box office returns dwarf everything else in theaters, power players involved with the Marvel-Sony movie have begun making the case that it should be nominated for best picture.Does Spidey have a shot? I’m not so sure: Oscar voters have shown they’re willing to nominate a big blockbuster, but they prefer the kind of impeccably crafted tentpole that can compete in a host of categories: Think of “Black Panther,” which won Oscars for its score, production design and costumes; or “Mad Max: Fury Road,” which prevailed in just about every tech category it was nominated for. This year, “Dune” will be a major player in those below-the-line races, boosting its ultimate bid for best picture, but the flatly shot “Spider-Man: No Way Home” is more of a storytelling and scheduling feat than some sort of artistic stunner.Still, there’s no denying the movie’s huge box office success. If adult dramas continue to underperform as the pandemic sprawls into its third year, they may vanish from cinemas entirely, and the theatrical experience will simply become a high-end way to watch Marvel movies. The Oscars are supposed to forestall that sort of thing: They lend buzz to the smaller, artier films that desperately need it. But if all these nonfranchise crowd-pleasers can’t manage to entice people into theaters on their own, the movies have a bigger problem than just another low-rated Oscars show. More

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      in Music

      ‘Be Nice to Tourists’: New York’s Arts Scene Needs International Visitors

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      The United States now allows vaccinated international travelers into the country. It’s welcome news for arts institutions that lost revenue and cut jobs during the pandemic.When many readers in Toronto, London, Paris and Hong Kong open their newspapers on Monday, they will be greeted with a full-page advertisement from the Metropolitan Museum of Art in New York.“We reopened in August 2020, but have been missing one critical thing — you, our international visitors,” the ad will say. “The Met is only The Met when it is being enjoyed daily by visitors from around the world.”The unusual display — museum officials say they do not believe they have ever run a global marketing campaign of this scope aimed at visitors so far from their Fifth Avenue home — is a signal of the thirst among New York arts institutions for foreign visitors to return. American borders reopened to international tourists this week for the first time since the early months of 2020. Their return represents another milestone in New York’s reopening, and few sectors of the city’s economy are more of a draw to foreign travelers — or lean more heavily on them for revenue — than the arts.“It’s crucial that we recover this segment,” said Chris Heywood, a vice president for global communications at the city’s tourism agency, NYC & Company. “Arts and culture are going to lead our recovery. That is the backbone.”Indeed, billions of dollars and many thousands of jobs are at stake. Employment in New York City’s arts, entertainment and recreation sector plummeted by 66 percent from December 2019 to December 2020, according to a state report. Even as things reopen, and workers are hired back, challenges remain: The tourism agency forecasts that visitor spending in 2021 will be about $24 billion, roughly half of what was spent in 2019.Few sectors of the city’s economy are more of a draw to foreign travelers — or lean more heavily on them for revenue — than the arts.Angela Weiss/Agence France-Presse — Getty ImagesInternational visitors typically make up about a fifth of the city’s visitors, but they tend to stay longer and spend more than domestic visitors: what they spend accounts for roughly half of all tourism dollars.On Broadway, tourists from outside the United States comprise about 15 percent of the audience during a traditional season, said Charlotte St. Martin, the president of the Broadway League. (There is a reason that the website of “The Lion King” is lined with flags indicating where to click for translations of its sales pitch in French, German, Italian, Japanese, Korean, Portuguese, Chinese and Spanish.)The Metropolitan Opera said that international ticket sales have accounted for about 20 percent of total box office revenues during the last five seasons. And more than half of New York’s international visitors go visit an art gallery or museum during their trip, according to data from NYC & Company. One in four go to some kind of live performance when they are in the city — be it a concert, play, musical, a dance performance or opera.So New York has been missing them.“This is a big step forward,” said Victoria Bailey, the executive director of Theater Development Fund, the nonprofit organization that operates the TKTS booth, where about 70 percent of the tickets are bought by tourists and roughly half of those sales are to foreign travelers.Groups catering to tourists from overseas are gearing up. Broadway Inbound, a subsidiary of the Shubert Organization that is responsible for the wholesale distribution of show tickets, recently restarted a marketing program that helps highlight more than 20 partnering shows to group buyers, tour operators and the travel industry.The Metropolitan Museum of Art has moved some of its marketing dollars overseas in part because the it has hit something of a “ceiling” on attendance, Ken Weine, a spokesman for museum, said. Before the pandemic, international travelers accounted for about a third of the museum’s visitors; these days, the number of people who come to the museum daily is about half of what it was before March of 2020.The newspaper ad from the Metropolitan Museum of Art that will run in Toronto, London, Paris and Hong Kong. Museum officials say they do not believe they have ever run a marketing campaign of this scope aimed at visitors so far from their Fifth Avenue home.Metropolitan Museum of ArtMusicals like “The Phantom of the Opera,” which have leveraged the interest of tourists who want to see a long-running show that they are familiar with, have purposefully invested advertising dollars during this holiday season and placed their displays in high-traffic, touristy areas. That is why there is an imposing three-dimensional statue of the Phantom’s mask strategically plopped next to the TKTS booth and outdoor advertising for “Chicago” all over Times Square.Foreign travelers have not yet begun buying tickets to “Phantom” in material numbers, said Aaron Lustbader, the general manager of the show. But officials hope that will change soon.“Typically, January and February are two of the very weakest months of the year and this has certainly been true for ‘Phantom,’” he said. “Our hope is that due to pent-up demand of nearly two years and assuming it would take most people at least a few weeks to put together plans, that the city sees a far higher number of international tourists in these otherwise lean months.”Barry Weissler, a producer of “Chicago,” said the show typically partners with online travel sites to serve ads and try to spark the interest of inbound, foreign tourists ahead of their flights to New York.And for their part, tour operators and ticket vendors overseas say they have started to see their New York business bounce back — somewhat.Eric Lang, who runs an Amsterdam-based travel and information website that helps vacationers plan trips to New York, said his ticket sales in October were up to about 5 percent of normal. This month, sales are closer to 15 to 20 percent of what he had come to expect for this period, before the pandemic. “Growth from zero,” he said.Lee Burns, a product manager for AttractionTickets.com, which sells event tickets to people and travel agents in the United Kingdom, said he thought the timing of the American reopening might have come “a bit too late” to capitalize on the 2021 holiday season. So far, he said, his company’s New York sales are at only about 10 percent of what is normal for the holiday season.“People are booking now for next Thanksgiving and next Christmas,” he said. Nonetheless, he said he and his team are trying to figure out if there is any sort of deal they can offer for this Black Friday.Those who come to New York from overseas will need to navigate and adhere to the rules and vaccine requirements set by the state, the city and individual venues.They will find that many venues and presenters, including Broadway theaters, the Met Opera, the New York Philharmonic, Lincoln Center and Carnegie Hall, will admit travelers who show proof of having received one of the vaccines approved by W.H.O. — a list that includes AstraZeneca, Sinopharm and Sinovac, vaccines that have not been authorized for use in the United States.To help theatergoers prepare for their visit to “Come From Away,” the show recently released a health and safety video outlining what patrons should expect when they show up at the Gerald Schoenfeld Theater. An official with Broadway Inbound said it had touched base with the creators of the video to help ensure it would be educational to both domestic and foreign visitors.Heywood, meantime, had a plea for New Yorkers already here. “Be nice to tourists,” he said. “This is important.” More

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      JoAnna Cameron, an Early Female Superhero on TV, Is Dead at 73

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      In addition to achieving Saturday morning fame as Isis, she was said to have appeared in more national television commercials than anyone in advertising history.JoAnna Cameron, who in the 1970s portrayed Isis, the first female character on television with superpowers, and appeared in more national network television commercials than anyone else, died on Oct. 15 in Oahu, Hawaii. She was 73. The cause was complications of a stroke, said Joanna Pang Atkins, who starred with Ms. Cameron on the Saturday morning children’s series “Isis.”Ms. Cameron, who broke into the movies in 1969 with a small part in a Bob Hope film, blazed a trail when she arrived on the small screen as Isis in September 1975, two months before Lynda Carter made her first appearance as Wonder Woman. “The Bionic Woman,” starring Lindsay Wagner, began in January 1976.“Isis” starred Ms. Cameron as Andrea Thomas, a high school science teacher who had acquired the powers of Isis, the Egyptian goddess of healing and magic. Running with the speed of a gazelle, flying like a falcon and displaying superhuman strength, she used her extraordinary powers to fight crime.The series ran on CBS from 1975 to 1977; reruns were later syndicated as “The Secrets of Isis.”Ms. Cameron’s other television roles included appearances on “Columbo,” “Marcus Welby, M.D.” and “The Bold Ones: The New Doctors.”A lithe brunette, she also received tremendous exposure as a television model for scores of commercial products. The Guinness Book of World Records said in 1979 that she had appeared in more than 100 commercials on network television, more than anyone else in advertising history.Advertisers spent more than $100 million “using JoAnna as the beauteous centerpiece of their commercials for cosmetics, shampoo, wine, beer, pantyhose and breath freshener,” TV Guide reported in 1979, adding that “she certainly has a face that can sell a product.”Ms. Cameron was outdoorsy and athletic, and she appeared in commercials skiing, scuba diving, piloting a jet, driving a racecar and romping through a field of flowers. She flew with the Blue Angels and worked to promote the United States Navy. But many of her other commercials were for personal products. In an ad for pantyhose, she struck a Mrs. Robinson-like pose. In a cigarette spot, she smoked. She also made a brief foray into directing commercials, but did not enjoy it.When she appeared on “The Merv Griffin Show,” Mr. Griffin said that if all her commercials were strung together, they would run for 150 hours, or six days of continuous viewing. He noted that advertisers said she had “the perfect face,” although he did not specify what that meant.When Mr. Griffin asked her if she felt pretty, she demurred. “Pretty,” she said, “comes from being healthy and feeling good about who you are and what you do.”Patricia Kara Cameron was born on Sept. 20, 1948, in Greeley, Colo., where her parents, Harold and Erna (Borgens) Cameron, operated a drive-in restaurant.She showed an interest in acting from an early age. While in high school, she worked with the Little Theater at Colorado State College, where she had a part in “A Midsummer Night’s Dream.”Moving to California in the 1960s, she worked part time at Disneyland as a tour guide. She was a winning contestant on “The Dating Game” and JoAnna finalist on the televised beauty pageant “The Dream Girl of 1967.”Her big break came when she became friends with Bob Hope’s daughter, Linda. Mr. Hope cast her in “How to Commit Marriage” (1969), a comedy in which he starred with Jackie Gleason and Jane Wyman.On Mr. Gleason’s advice, she dropped the name Patricia and started calling herself JoAnna Cameron, although her screen credits list her variously as Jo Anna Cameron, Joanna K. Cameron, Joanna Kara Cameron and Joanna Cameron.Her other movies included “Pretty Maids All in a Row” (1971) and “B.S. I Love You” (1971). She was under consideration for the role of Jenny Cavilleri in “Love Story” (1970), but it went to Ali MacGraw.After her last movie, in 1980, she moved permanently to Hawaii, where she had often visited. She lived a quiet and anonymous life there, a friend in Hawaii said by email, and few people knew about her Hollywood career or that she had starred in “Isis.”With a nursing degree she had earned in California, she turned to patient care, working in private facilities or patients’ homes and providing comfort and care — similar to hospice work.She also had a marketing degree, and she later became a marketer for two major hotels. Information about survivors was not immediately available.Asked in a 2002 interview for an “Isis” fan website if she had ever been afraid of being typecast by her role as Isis, she expressed no doubt.“Who’s afraid of being typecast as a superhero?” she responded. “If you have to be typecast, take superhero. Or Egyptian goddess.” More