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    Netflix Takes Comedy Live With Tom Brady Roast and Katt Williams Special

    Sometimes that’s a good thing, as with John Mulaney’s variety show “Everybody’s in L.A.” But the Katt Williams special and Tom Brady roast were more uneven.On Friday night, in the premiere of his appealingly chaotic livestreaming variety show “Everybody’s in L.A.,” which runs every night this week, John Mulaney delivered a monologue about his adopted city next to a map that broke it down into a crooked jigsaw puzzle of neighborhoods.In his distinctive staccato cadence that could sell steak knives or a card trick as convincingly as the premise of a joke, he said, “One thing that unites every part of Los Angeles is that no matter where you go, there is zero sense of community.”For comedy fans, this past week felt different, because everywhere you went in Los Angeles, Netflix was there, blanketing the city in ads and shows for its Netflix Is a Joke Fest, running through May 12. It’s the biggest comedy showcase of the year (with more than 500 offerings, a 40 percent increase from the festival’s already mammoth debut event in 2022) but also something of a corporate flex. Who else could get Hannah Gadsby and Shane Gillis in the same festival or draw the talk-show titans Jon Stewart and David Letterman to host events? Or recruit Chris Rock to play the Billy Crystal role in a reading of the screenplay for “When Harry Met Sally,” with, as Rock introduced it, “an all-Black cast, like it was originally intended.” (Tracee Ellis Ross doing Meg Ryan’s fake orgasm, but louder, received standing ovations from the audience and onstage participants, too.)The most newsworthy shift this year was the aggressive move into livestreaming events, following the blockbuster success of Chris Rock’s 2023 special, “Selective Outrage,” about being slapped at the Oscars. (One of that ceremony’s hosts, Wanda Sykes, returned to the place it happened, the Dolby Theater, for a festival show and began by saying this time no one would get assaulted).For the live events, Netflix picked stars with current buzz. Along with the Mulaney variety show, Katt Williams followed up his viral “Club Shay Shay” interview with a new hour, “Woke Foke,” on Saturday, and Kevin Hart, whom Williams singled out in his interview for criticism, tried to bring back the dormant genre of celebrity roast on Sunday with “The Greatest Roast of All Time,” starring Tom Brady, widely considered the GOAT of quarterbacks. (After livestreaming, the shows can be watched on Netflix, sometimes in edited form.)As the last half-century of “Saturday Night Live” has proved, there is an undeniable excitement to live comedy, an irreplaceable energy that can create a sense of event. But there are significant dangers, not the least of which is that you can’t cut the boring or unfunny parts. Netflix built its comedy empire on elevating the standup special as an art form to rival film or TV. Highlighting live comedy represents a commercial move for Netflix, spotlighting events that promise unpredictability more than refinement, mess instead of polish.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    25 Biggest Oscar Snubs of All Time

    Every year since the Academy Awards were invented, somebody has been overlooked, ignored, passed over, disregarded or brushed off. You know what they say about beauty and beholders.But perceived Oscar omissions — snubs, as we have come to call them — have grown into a frenzied annual conversation, with people left off the nomination list, or nominated but denied a statuette, sometimes receiving as much attention, or more, as those who win.These are the 25 true snubs and unjust losses that Times film critics, columnists, writers and editors still can’t get over. Read more →‘Do the Right Thing’ for Best Picture (1990)Actual winner: “Driving Miss Daisy”Spike Lee and Danny Aiello in the Brooklyn-set drama.Universal PicturesSome people hated this movie. Others, more ominously, feared it, or claimed to. News articles and reviews imagined riots sprouting in its wake (they never came), seeing in the character of Mookie — who, in a fit of righteous fury, smashes a pizzeria window in the film’s famous climax — confirmation of Lee’s insidious intent. Did academy voters have similar misgivings? Lee, who was shut out of the directing category, did receive a nomination for his screenplay, suggesting at least one branch of the organization had his back. (Danny Aiello was also nominated for supporting actor.) But it’s hard to look at the eventual best picture winner, “Driving Miss Daisy” — a film in which Morgan Freeman plays Hoke Colburn, the patient chauffeur of a bigoted, elderly white woman — and not see a statement of preference. In 1990, it was the Hoke Colburns of the world, not the Mookies, who were welcome on the academy’s biggest stage. REGGIE UGWU, pop culture reporterWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    What Exactly Is Jennifer Lopez’s “This Is Me … Now: A Love Story?”

    Yes, Ben Affleck is in it, as are many of J. Lo’s famous friends. Here’s what to know about “This Is Me … Now: A Love Story.”At one point during “This is Me … Now: A Love Story,” a character observes that watching Jennifer Lopez’s love life is like bingeing “Vanderpump Rules” — eventually you stop judging the people you’re seeing and start judging yourself. But in the case of this self-financed multimedia project, you might also question what exactly it is that you have watched. Is it a movie, a collection of music videos, a simple vanity project? Is it a therapy session, or a new genre entirely — the therapy musical? Lopez, who co-wrote and produced this 65-minute spectacle, which is now available on Amazon Prime Video, tries to keep you guessing. You might have a few questions. We have some answers.Jennifer Lopez and Ben Affleck embrace, mostly, at the premier of “This Is Me … Now.”Mario Anzuoni/ReutersHow much of Ben Affleck is in there?Ben Affleck flits in and out of this like a little-seen hummingbird.He bookends the story as a lost love, a character called the Biker, but he’s a barely glimpsed mystery. Could that be his jawline? Is that his chest? It’s definitely his voice we hear telling a sleeping Lopez, “You know how much I love you?” Going incognito to play cable-news pundit Rex Stone, Affleck dons a bad blonde wig, a prosthetic nose and a Trumpian spray tan. He also adopts a folksy accent that recalls Gary Busey, and a delivery that’s part Tucker Carlson and part Keith Olbermann (a man Affleck once memorably mocked on “Saturday Night Live”). But instead of ranting about politics, ol’ Rexy is concerned with the state of love and connection in the world — a topic of great interest to Lopez’s character, who is simply called the Artist. He’s the anchor of her love, but she’s barely tuning in.It might have served the project better to have less of Affleck on the screen and more of him on the page. After all, this is the guy who co-wrote “Good Will Hunting” — one of the best of all therapy movies. Did the real-life Affleck try to encourage his wife to open up, the way Robin Williams’s therapist, Sean, wanted his patient to do? Did he urge her to think a little more deeply about love and vulnerability? It’s hard to guess from his mid-credits monologue.Can we play Name That Ex?Yes, we can.Marriage might be a sacred union that should only be entered into with the utmost care, as Jane Fonda’s character told Lopez’s in “Monster-in-Law,” but that didn’t stop either Fonda in that film or Lopez in real life from giving it a try four times.In the past, Lopez has used her position as a movie producer to comment on her own marital history. In 2002’s “Marry Me,” for instance, she played an artist who had been married three times. In this new project, she has a whirlwind rom-com sequence, set to the song “Can’t Get Enough,” in which she cycles through three weddings with three interchangeable husbands (played by Tony Bellissimo, Derek Hough and Trevor Jackson). Could this game of musical grooms be a commentary on her past marriages to Ojani Noa (1997-1998), Cris Judd (2001-2003) and Marc Anthony (2004-2014)?We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    ‘The Flash’ Review: Electric Company

    In the latest DC Comics blowout, Ezra Miller suits up as the speedy superhero alongside special guests like Batman (hello, Michael Keaton).The Flash, the latest DC Comics superhero to get his very own big show, isn’t the outfit’s usual brooding heavyweight. He’s neither an old-style god nor new (a.k.a. a billionaire), but an electrified nerd who joined the super-ranks by accident, not by birthright or by design. Out of uniform, he is a normie, a goof and kind of endearing. He’s really, really fast on his feet, you bet. But what makes him pop onscreen is that when things go bigger and grimmer here, as they invariably do in blowouts of this type, he retains a playful weightlessness.That’s a relief, particularly given how the movie tries to clobber you into submission. Big action-adventures invariably give the viewer a workout, smacking you around with their shocks and awesomeness, though it sometimes feels as if contemporary superhero movies have taken this kind of pummeling to new extremes. That may be true, though movies have long employed spectacle — pyrotechnics, lavish set pieces — to bait, hook and bludgeon the audience so it keeps begging for more. If the bludgeoning feels more inescapable these days, it’s partly because the major studios now bank so heavily on superhero movies.“The Flash” is one of the more watchable ones. It’s smartly cast, ambitious and relatively brisk at two and a half hours. The story tracks Barry Allen (Ezra Miller) and his superhero persona, the Flash, as he whooshes, wrapped in tendrils of lightning; traverses space-time continuums; and tries to exonerate his father (Ron Livingston), who’s in prison for killing Barry’s mom (Maribel Verdú). As is usually the case with superhero movies, the story is nonsensical and convoluted — it’s no wonder a character uses a tangle of cooked spaghetti to try to explain a major plot point — but not calamitously so. The overall vibe is upbeat.Some of that liveliness comes from Miller, a tense and almost feverishly charismatic presence. (Their well-publicized offscreen troubles hang like a cloud over this movie.) Some of the Flash’s appeal, of course, is also baked into the original comic-book character, “the fastest man on Earth,” who first hit in 1940 (via creators Gardner Fox and Harry Lampert) and was revamped (by Robert Kanigher and Carmine Infantino) in 1956. Five years later in Issue No. 123, these versions of the Flash (there are others) discover that they exist on two seemingly separate Earths, an idea this movie, well, runs with by introducing parallel DC Comics realms.It’s a conceit that pays off the second a shambolic Michael Keaton makes his entrance as a graybeard puttering about a near-derelict Wayne Manor. Having hung up his Bat-suit in his reality (while DC has repeatedly rebooted the franchise in ours), Bruce appears to have entered the Howard Hughes chapter of his cosseted life when Barry drops by. Long story short, the two rapidly join forces, dust off the Batcave tech, furrow their brows and suit up, as other members of the DC stock company join the party, including Alfred Pennyworth (Jeremy Irons), General Zod (Michael Shannon) and Supergirl (Sasha Calle).The entrance of these company players are timed like special-guest appearances — ladies and gentlemen, Zod the Zaniac! — and they’re obviously meant to delight true believers. To a degree, they also feel like they’ve been brought in to shore up the Flash during his first stand-alone outing. Cramming the screen with established names to hedge their expensive bets is an old-fashioned studio gambit, whether in a 1920s musical revue or 1970s disaster flick. Whatever the rationale here, the results are amusing, and it’s especially nice to see Keaton, who first played Batman in Tim Burton’s 1989 film. He seems to be having a good time, and when he looks in the mirror approvingly, it’s easy to share in his self-admiration.Working from a script by Christina Hodson, the director Andy Muschietti keeps these pieces greased and quickly moving, though he almost blows it as soon as the movie begins. It opens with an unfunny protracted bit in which Barry, who’s late for work, orders a sandwich from a pokey server. (That the first villain in the story is a service worker is a choice.) While the guy readies the order, Barry turns into the Flash to help his world’s Batman (an uncredited Ben Affleck) dispatch some villains. It goes as expected — bam, splat — but then a hospital wing collapses, and newborn babies go flying, hurtling toward the street.It’s a creepy setup that Muschietti milks for laughs that become queasier and ickier the longer and the more gleefully flamboyant the scene plays out. It’s absurd, outrageous, digitally fabricated and needless to say the Flash will save the day. The problem is that Muschietti, who has a talent for fraying your nerves with images of child endangerment (as he showed in the “It” horror flicks), is so obviously pleased with these airborne babies that he keeps showing off (turning a microwave into a bassinet), which drains the sequence both of its outlandish comedy and of any tension that might make the Flash’s heroism resonate.The movie more or less recovers, settling into its lively groove, even if the Flash remains a curiously uncertain presence. Surrounding him with bigger superheroes may have made branding sense, but the net effect is that the movie never persuasively establishes the Flash as a confident stand-alone entity. That may make the question of Miller playing him in the future moot. Who knows? Last year, Miller apologized for their behavior and said they were seeking treatment for “complex mental health issues.” I liked “The Flash” well enough while watching it. But thinking and writing about it and everything that has gone down has been dispiriting — real life has a way of insinuating itself into even better-wrought fantasies.The FlashRated PG-13 for superhero violence. Running time: 2 hours 24 minutes. In theaters. More

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    How Chris Messina Forced Matt Damon to Up His Game in ‘Air’

    The “actor’s actor” ad-libbed so many funny threats that the movie star couldn’t keep a straight face and resorted to improvisation to keep up.Chris Messina has a hard time admitting that he’s funny.Even after his hilarious turn as a silver-tongued sports agent in “Air” and six seasons as a drolly charming doctor on the sitcom “The Mindy Project,” he is surprisingly self-critical when it comes to his comic abilities.“Comedy is so hard,” he said in a recent video call from his home in Los Angeles, adding an expletive for emphasis. “It’s hard to land a joke. So I still struggle with that. I’m best when I either don’t know it’s a comedy or don’t play it as a comedy — then you might find me funny.”This is difficult to believe if you’ve seen “Air.” As Michael Jordan’s outrageous, surly representative David Falk in the story of the creation of the Air Jordan sneaker, Messina is uproarious, screaming and swearing his way through fever-pitch negotiations with voluble panache. In the most memorable exchange, Messina calls the Nike scout and marketer Sonny Vaccaro (Matt Damon) to lambaste him for secretly visiting the Jordan family. Messina goes utterly ballistic, hurtling around his office as he barks threats and insults involving various bits of bodily anatomy. The Ringer described him as the film’s “foul-mouthed” M.V.P.“Phone calls are usually just a bore,” Messina said thoughtfully, displaying an open and eager friendliness, pleased to be discussing the details of a craft he clearly loves. “There’s no one on the other line — sometimes there’s a script supervisor reading the lines off-camera.”Messina in “Air.” His scene partner, Matt Damon, was laughing so much that there were no usable takes of the character straight-faced in that sequence.Ana Carballosa/Amazon StudiosBut for “Air,” the director Ben Affleck had the idea to shoot both sides of the conversation simultaneously. He set up Damon and Messina in offices down the hall from each other, and had two sets of cameras rolling at the same time. “It felt more alive,” Messina said. “Matt and I could talk over each other, then we could improvise, then we could come together and say, ‘How about we change this to this?’ And then go back to our offices and keep going.”As Affleck told me in a recent phone interview, “All of the great lines in that scene are Chris’s improvisation.” And those improvisations, he said, had a particularly strong impact on Damon. “Matt could not keep a straight face. I had to use Matt laughing because there wasn’t a take of him playing it straight. He tried to play it straight, and he just couldn’t.”Damon explained that “it was already really funny on the page.” But when Messina came up with threats, “it dictated how I had to play the scene,” Damon said. “I had to start ad-libbing. I started talking to the background artists next to me, going, ‘It’s David Falk on the phone, sorry,’ and I just started laughing.”“Air” is Messina’s third appearance in an Affleck-directed film, after the Oscar-winning drama “Argo” and the period crime tale “Live by Night.” Affleck said, “I always look for work for Chris because he’s always so good. Every time he’s had the opportunity, he’s always done more than I envisioned or imagined.”Though “Live by Night” was not a commercial success, Affleck said he was “particularly proud” of Messina’s performance, for which he gained 40 pounds. “I said he could wear a body suit. He said no, it wouldn’t be the same,” Affleck said. “I can’t say enough good things about him.”Damon echoed the sentiment, describing his co-star as an actor’s actor, the kind “all the other actors always talk about. Did you see him in this? Or, he’s in that, that’ll be good.”Messina’s career started on the stage. A “tried and true New York theater actor” from Long Island, as he put it, he plied his trade “mostly Off Broadway, and Off Off Broadway, and sometimes Off Off Off Broadway, in the Bronx and in Queens and on the Lower East Side.” He speaks of those scrappy early days with a nostalgic air, reminiscing about plays “where the actors outnumbered the audience, or where, when it rained, it would leak on the stage,” he said. In short, he loved it.For a long time, Messina yearned to find glory the romantic way. “I really thought, stupidly, that Mike Nichols would discover me in a play and put me in ‘The Graduate 2,’ you know? I had read about Dustin Hoffman. But that never happened.”Instead, Messina transitioned to the screen. After a couple of small, forgettable parts in films like “Rounders” (with Damon) and “The Siege,” he landed his breakout role, on the final season of the funeral-home drama “Six Feet Under,” playing the amiable, strait-laced lawyer Ted Fairwell, the love interest of Lauren Ambrose’s Claire. On the strength of his work on that HBO drama, he began landing high-profile films, including Sam Mendes’s “Away We Go” and Woody Allen’s “Vicky Cristina Barcelona,” as well as recurring parts on the cable dramas “Damages” and “The Newsroom.”Matt Damon said Messina was the kind of actor “all the other actors always talk about. Did you see him in this? Or, he’s in that, that’ll be good.”Amanda Hakan for The New York TimesMost viewers, though, probably know Messina best for his work on “The Mindy Project,” starring as the sometimes ill-tempered, sometimes charismatic Danny Castellano opposite the series creator, Mindy Kaling. When casting began in 2011, Kaling was specifically seeking actors she “hadn’t seen do a lot of comedy” or, if they were experienced, “weren’t the usual suspects they always send you,” she said in a recent interview.She knew he was perfect straight away. Describing him as one of the most comical actors she’s worked with, she said Messina was “so rooted in the truth of his character that he can’t help but be funny.”She attributes that expressly to the fact that he is not a traditional comedian. “Your average sitcom actor wants to hit their moments, make the day, and go home. Chris isn’t like that,” she said. “It’s almost exhausting, the level of honesty and truth he brings to every scene. He was really listening to my character and reacting if the character did something funny or absurd. He made me a better actor. I was listening better when I was with Chris, because he set the bar so high.”Although Messina proved well suited for the role, he originally didn’t even want to do it, turning down the part multiple times before relenting. (“Mindy wouldn’t take no for an answer,” he explained.) He was, he said, “very worried about every aspect of it,” including the commitment to a network comedy with 20-plus episodes per season, potentially for many years — perhaps making it more difficult for him to do the kind of serious work he dreamed of as a performer.“I wanted to do ‘Dog Day Afternoon.’ I wanted to do ‘Midnight Cowboy,’” he said. Though he liked the role and Kaling, “I was afraid of it running forever.” And, of course, he was afraid of something else: the genre. “I was afraid of not being able to keep up with them comedically,” he said. “I am afraid of jokes.”On the other hand, being afraid is what Messina wants. “Being scared of a role, of an opportunity, being challenged, that’s what I’m looking for. Maybe it’s corny or too actorly, but I do like finding closed doors inside of me.” More

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    ‘Hypnotic’ Review: A Twisty Thriller Sends Ben Affleck on the Run

    Alice Braga plays a psychic and Affleck a cop in this action-packed Robert Rodriguez picture that gets a little overly ambitious.Seasoned moviegoers complain these days that blockbuster franchises and formulaic streaming fare have all but squeezed out the midbudget character-driven drama. But it’s worse than that. The state of the biz isn’t doing wonders for tight, low-budget, midlength action thrillers with sci-fi or supernatural plot hooks, either. So on learning that, after almost a decade working primarily in television or on movies with a strong Y.A. slant, the dynamic director Robert Rodriguez has a Ben Affleck-led suspense thriller called “Hypnotic” in theaters, even a casual genre hound might cock an intrigued eyebrow.Affleck plays Donald Rourke, a detective in Austin, Texas, who is traumatized by the kidnapping of his small daughter several years back. On a stakeout one day, he and his crew surveil a chilly-voiced older man (William Fichtner) whose cryptic words mesmerize several hapless bystanders and compel them to carry out a bloody bank job. Beating Fichtner’s character to the safe deposit box he is after, Rourke finds a Polaroid of his own daughter, with an enigmatic message scrawled beneath.A phone message leads him to the psychic Diana Cruz (Alice Braga), who explains the existence of “hypnotics,” powerful beings who can control others with their words and thoughts. Conveniently, Affleck has a psychic block that prevents him from being affected. His partner doesn’t, though. After a grisly scene in which Rourke’s partner, now hypnotized, tries to sever his own wrist from a handcuff in order to kill them, Rourke and Diana have to flee to Mexico.If the movie were just these two going from action set piece to action set piece with Braga’s character pulling Jedi mind tricks along the way, it would have been satisfactory. Rodriguez, after all, has always been a way-above-average camera director and action choreographer. But he’s going for something more ambitious here. When Rourke starts seeing a Mexican street extending into the air and curving, you grok that the director — who has his own studio in Austin, where this was shot — is going for a homegrown Christopher Nolan variant.This is, arguably, biting off more than “Hypnotic” can comfortably chew, both conceptually and for the production. When Affleck is confronted by a posse of psychics wearing crimson sports jackets, for instance, you wonder if maybe he’s wandered into a convention of Red Lobster senior managers. As the scenario veers into familial-sentimentality-with-shootouts territory, the goofiness quotient increases. But the movie is, if nothing else, ruthlessly efficient enough in delivering its crowd-pleasing bits that truly starving suspense genre hounds, at least, won’t necessarily mind.HypnoticRated R for violence and language. Running time: 1 hour 32 minutes. In theaters. More

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    Hoping to Draw Moviegoers and Filmmakers, Amazon Heads to Theaters

    The streaming company released Ben Affleck’s “Air” on 3,500 movie screens this week, and it plans to open 10 to 12 films theatrically every year.It was a full house at the AMC Town Center in Las Vegas in September when Ben Affleck slipped into the darkened theater. He wanted to see how his new film, “Air,” would play with a test audience, some members of which might have shown up just to escape the scorching heat outside.To his amazement, the crowd went nuts for the movie, about Nike’s efforts in the 1980s to lure a young Michael Jordan to its struggling basketball brand. The viewers clapped when Chris Tucker appeared onscreen, and they hooted for Viola Davis.“People were cheering before they said a line,” Mr. Affleck said in an interview.And that left him feeling rather deflated. He exited the theater and called Matt Damon, his longtime collaborator and new business partner.“God, man, this is tragic,” Mr. Affleck recalled telling Mr. Damon. “I haven’t had a movie play in a theater like this in years. And it’s going on a streamer.”He added, “I felt like Charlie Brown with the football.”But a funny thing happened on the way to Amazon’s Prime Video service, which bankrolled the $130 million film. After similar raucous screenings in Los Angeles, Amazon decided the film would go to theaters first — opening on 3,500 screens in the United States this week, and more than 70 other markets worldwide. It will play for at least a month and is the company’s largest theatrical release since it began making movies in 2015.“Originally we thought, well, our customers are on Prime, so that’s where we need to deliver our movies, but we’re now thinking of the bigger audience and assuming that most of the United States are Prime members anyway,” Jennifer Salke, the head of Amazon and MGM Studios, said in an interview. “So why wouldn’t you offer these movies theatrically and allow people to come back to that experience and then move directly to Prime afterwards?”She added, “It’s only the beginning for us.”Jennifer Salke, the head of Amazon Studios, is a veteran TV executive and was initially wary of releasing films theatrically.Danny Moloshok/ReutersAmazon now says its ultimate goal is to release 10 to 12 movies a year in theaters. Not all will be on as many screens as “Air” or play as long. Rather, each theatrical strategy will be based on the perceived box office potential. And other films will still debut on Prime Video.The news is a huge victory for the beleaguered theatrical exhibition business, with year-to-date ticket sales down 25 percent from before the pandemic.“It’s not really about just playing ‘Air,’” said Greg Marcus, chief executive of the Marcus Corporation, a movie entertainment and lodging business in Milwaukee. “The bigger, more important story is its commitment to doing a theatrical slate so that some of it’s going to work and some of it won’t. Success should be judged over an entire slate and include all revenue generated throughout the life of the slate.”Between the advent of streaming and consumer habit changes brought on by the pandemic, Hollywood has been constantly re-evaluating how it thinks about movie theaters. The common wisdom over the past year is that superhero movies still draw crowds (even if the numbers are waning), as do films with wild spectacle (“Everything Everywhere All at Once”) or established characters (“Creed III”).Less certain are the films that Mr. Affleck prefers to traffic in, especially when he’s behind the camera: adult dramas with touches of comedy and an earnest feel-good bent, like his Oscar-winning “Argo.” Recent Oscar contenders, like Steven Spielberg’s “The Fabelmans,” disappointed at the box office.But a strong performance for “Air” could indicate to the industry that movies for adults are still viable in theaters. Apple, which previously eschewed theaters, already has plans to release both Martin Scorsese’s “Killers of the Flower Moon” and Ridley Scott’s “Napoleon” theatrically this year.That could encourage other distributors to release more films in theaters, and filmmakers eager for streaming money but still yearning for their work to be seen on the big screen may look to Amazon. (“Air” brought in $3.2 million at the box office on Wednesday, and Amazon is expecting it to gross a modest $16 million through the weekend.)“I think there is a legitimate case to be made that some movies are better experienced in the theater with a group of people,” Mr. Affleck said. “If they can provide robust theatrical releases where the movies are well supported, then it will move Amazon to the front of the pack.”When Ms. Salke, a veteran television executive, took over Amazon’s studio in 2018, her knowledge of the movie business was cursory at best. She had spent years overseeing television at NBC, shepherding hits like “This Is Us.” At the beginning of her tenure, she plunked down close to $50 million for five movies at the 2019 Sundance Film Festival. The films, including “Late Night,” and “Brittany Runs a Marathon,” underperformed.Suddenly, Amazon, which had been a friend to the theater business with its films “Manchester by the Sea” and “The Big Sick,” was no longer interested in the cutthroat world of box office receipts, where the entire industry knows if a movie is a success or a failure by Saturday morning of opening weekend.“It was like, why would we put ourselves through that step if it’s going to tear down the film and require us to double our investment in marketing to get to Prime to kind of turn that story around?” she said.When Amazon bought Metro-Goldwyn-Mayer in 2021, there was trepidation that the historic label would be reduced to a tile on the Prime website. MGM had recently been resurrected by Michael DeLuca and Pamela Abdy and had made theatrical commitments to filmmakers like Mr. Scott, Paul Thomas Anderson and Sarah Polley.Instead, Ms. Salke seems to have been influenced by the executives at MGM. She also saw how films Amazon acquired during the pandemic — like “Coming 2 America” and “The Tomorrow War” — did as streaming-first movies.“The performance of those films on the service already made us feel like we want to go bigger on the movie side,” she said. “Then we’re buying MGM and closing that deal. We have more movies.”While Mr. DeLuca and Ms. Abdy decamped for a job running Warner Bros., the MGM executives who remained had shown Amazon what a successful theatrical strategy could look like. It culminated in the early-March release of “Creed III,” which has grossed close to $150 million in North America, outperforming its predecessors.In the meantime, Ms. Salke has consolidated her power. The company’s new head of film, Courtenay Valenti, who will oversee both Amazon and MGM after a long career at Warner Bros., will report to her instead of to Mike Hopkins, Ms. Salke’s boss and the senior vice president of Prime Video, Amazon Studios and MGM. And Ms. Salke said she would not waver from her theatrical strategy no matter how “Air” performed.“We are committed,” she said.Matt Damon and Viola Davis star in “Air,” which tells the story of Nike’s pursuit of Michael Jordan.Amazon StudiosThere is no guarantee that Amazon’s strategy for “Air” will succeed. With many moviegoers requiring a spectacle before buying a ticket, a film that is shot primarily in office buildings and never actually shows the face of the actor playing Michael Jordan could be a difficult sell.Sue Kroll, the studio’s new head of marketing, argues that despite the setting and the talky nature of the film, “Air” has the makings of a crowd pleaser.“It really does take you to another place,” she said of the movie, which stars Mr. Damon as Sonny Vaccaro, a sad-sack basketball scout asked to find up-and-coming basketball stars to endorse Nike shoes.“It’s emotional. It’s funny. And it has a lot of heart,” Ms. Kroll added. “I think it can pave the way for a lot of other great movies out there that should be seen theatrically.”The company hopes so. At the end of April, it will release Guy Ritchie’s “The Covenant,” an MGM film that stars Jake Gyllenhaal as an Army sergeant ambushed in Afghanistan. On Sept. 15, it will release “Challengers,” an MGM movie that stars Zendaya as a tennis player turned coach. “Saltburn,” a film from the “Promising Young Woman” director Emerald Fennell, which Amazon acquired out of Cannes last year, will open sometime in the fall.Ms. Valenti, who started last month, is still putting her full schedule together. “There is fantastic development here, but movies don’t grow on trees,” she said, before adding that she thinks her job will be made easier because of Amazon’s commitment to marketing its films, wherever they land.“The only way you attract the best talent, the best filmmakers, the best storytellers to make their larger-than-life films here,” Ms. Valenti continued, “is because they have to know that their movies aren’t going to die in the quicksands of the service.” More

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    ‘Halftime’ Review: Let’s Get Loud

    In the Netflix documentary about Jennifer Lopez’s life and career by the director Amanda Micheli, the political moments are brief, and then it’s back to rehearsal.A film about Jennifer Lopez and her performance at the Super Bowl in 2020 was bound to generate headlines, but the Netflix documentary “Halftime” makes sure it happens. The multihyphenate’s accomplishments can stand on their own without, for instance, a single publicity baiting remark from her boyfriend, the actor Ben Affleck.His cameo is only a small part of the brand management at play here as the director Amanda Micheli does her best to effectively tell a full-bodied story that reaches beyond what it seems Lopez wants you to know.A political moment — like when Lopez calls President Trump an expletive for his remarks connecting Mexican immigrants and crime — is only a political moment for so long, and then it’s back to rehearsal or the makeup chair. Complex topics like being a woman in a male-dominated movie industry and Hollywood double standards are explored briefly; more often, Lopez comments on fan-service subjects like the tabloids and that iconic Versace dress from the 2000 Grammys.The most captivating arc is how and why Lopez became so outspoken during the Trump era. She says that worrying about her children’s futures, and “living in a United States she didn’t recognize,” galvanized her. But even those scenes build tediously to what should feel like a more triumphant ending, when she shares why she couldn’t, in good conscience, agree to take the Super Bowl halftime stage without standing against anti-immigration measures. By the end, Lopez wins her fight with the National Football League to include children in cages as a human rights statement.In “Halftime,” she is seen in top J. Lo form, an empowering Hollywood icon with an inspirational story to share. Is that reason enough to watch this scattershot portrait? It depends on if she had your love to begin with.HalftimeNot rated. Running time: 1 hour 35 minutes. Watch on Netflix. More