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      Marquee Writers Push for Negotiations, but Their Clout May Not Matter

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      Some showrunners, eager for progress in the Hollywood strike, want the Writers Guild of America to meet with studios. How much sway they still have is in question.With the Hollywood writers’ strike stretching into its fifth month and the financial toll on people across the entertainment industry becoming increasingly grim, A-list showrunners have grown impatient.Some have called union leaders to ask pointed questions about the stalled talks. Why can’t you get in a negotiating room with studio representatives and not come out until you have a deal? Isn’t it time to bring in mediators? Others have pushed for a sit-down to hear their union’s strategy for resolving the strike. Union officials are scheduled to meet with Kenya Barris (“black-ish”), Noah Hawley (“Fargo”), Dan Fogelman (“This Is Us”) and other restless showrunners in the coming days. Whether marquee writers have enough juice to help end the dispute — as they did during the 2007-8 screenwriters’ strike — is an open question, however. The power dynamic has changed inside the union since then, longtime Hollywood observers say, and showrunners no longer hold the same sway.“You’ve seen a weakening of showrunner influence and a resurrection of rank-and-file writer influence,” said Stephen Galloway, the dean of Chapman University’s film school.The Writers Guild of America, which represents more than 11,000 television and film writers, and the Alliance of Motion Picture and Television Producers, which bargains for studios, have not held talks for three weeks. Last month, studios sweetened their offer — and then, in an unusual move, publicly disclosed the details, hoping rank-and-file guild members would be satisfied and pressure their leaders to make a deal.“This was the companies’ plan from the beginning — not to bargain, but to jam us,” guild leaders said shortly afterward. “It is their only strategy — to bet that we will turn on each other.”Union leaders have since insisted that the onus is on studios to keep improving their offer. The studios have rejected that demand, but it is a position supported by many Writers Guild members, including numerous showrunners. On Tuesday in Los Angeles, writers like Alexi Hawley (“The Rookie”) and Scott Gimple (“The Walking Dead”) helped stage a well-attended “showrunner solidarity day” picket at Fox Studios.“I don’t think anybody is really second-guessing and looking for ways to cause some disruption in the leadership of the guild,” Steve Levitan, whose credits include “Just Shoot Me!” and “Modern Family,” told a reporter for an entertainment trade publication at the event. “We’re just always trying to see if there are any ways anybody can help.”Behind the scenes, however, frustration among elite Writers Guild members has been mounting.Ryan Murphy, the writer-producer behind television hits like “American Horror Story” and “9-1-1,” recently had a heated conversation about the strike with Chris Keyser, a senior Writers Guild official, according to two people close to Mr. Murphy, speaking on the condition of anonymity to describe a private discussion. Mr. Murphy set up a financial assistance fund for idled workers on his shows and committed $500,000 as a starting amount. Within days, he had $10 million in requests, the people said.Tyler Perry was among the show creators planning to meet with guild leaders.A spokesman for the Writers Guild declined to comment.At 135 days, the strike is one of the longest in the history of the Writers Guild. (The longest was 153 days in 1988.) The union has called this moment “existential,” arguing that the streaming era has deteriorated its members’ working conditions and compensation levels. Studios have defended their proposal as offering the highest wage increase to writers in more than three decades, while also offering “landmark protections” against artificial intelligence.Studios have also signaled a willingness to negotiate with the guild on the sticky matter of staffing minimums in television writers’ rooms. (The studio alliance declined to comment for this article.)In July, tens of thousands of actors represented by SAG-AFTRA joined writers on picket lines, the first time both unions have been on strike at the same time since the 1960s.The result has been a near-complete shutdown in Hollywood production. Writers and actors have lost income, of course. But the collateral damage is also mounting, with crew members and support staff beginning to feel a severe financial squeeze. Hollywood workers have taken $45 million in hardship withdrawals from the Motion Picture Industry Pension Plan since Sept. 1, according to a document compiled by plan administrators that was viewed by The New York Times. Workers have been allowed to pull $20,000 each from their retirement funds for the time being.Showrunners like Mr. Murphy and Mr. Fogelman employ thousands of crew members across their productions, putting them in the position of being besieged by people who ask when they can get back to work and having no answers.Conventional wisdom in Hollywood held that the strikes would be resolved by Labor Day. Now time is running out to salvage the year, given the time it takes to reassemble casts and crews, a complex process complicated by the coming holidays. Preproduction (before cameras roll) for new shows can take up to 12 weeks, with movies taking roughly 16 weeks. Even if the Writers Guild and studios can come to an agreement in the coming weeks, studios need to engage with the actors’ union, and no talks in that dispute have been scheduled, either.Showrunners have gotten more involved as studios have suspended first-look deals worth millions of dollars. Last week, Warner Bros. suspended deals with J.J. Abrams, Mindy Kaling, Greg Berlanti and Bill Lawrence.Yet despite the real implications that this strike is having on all ranks of the business, no guild member wants to be seen as agitating against the union’s leadership. Prominent showrunners are concerned about having their names in public and are instead trying to push things forward without looking like elites who aren’t in alignment with guild leaders. The appearance of dissension in the ranks scuttled a meeting this week between showrunners and Writers Guild officials, with both groups subsequently bickering over who canceled on whom.As the 100-day writers’ strike in 2007 wore on, a group of showrunners pushed union leadership to settle with the studios. But several entertainment executives said showrunners were more of a power center within the Writers Guild 15 years ago. For one thing, there were just a few dozen of them.In recent years, as the showrunner pool has expanded to hundreds, some Hollywood observers have argued that their influence within the union has waned. The limits of their power were on display four years ago in a failed attempt to wield influence to end another Hollywood stalemate.In 2019, Writers Guild leaders told thousands of screenwriters to fire their talent agents over what they described as significant conflicts of interest. As months passed, with the agency standoff showing no signs of resolution, some marquee writers went public with objections over the union’s strategy. They said the dispute with the agencies was a worthy one, but they objected to a seeming lack of urgency in returning to negotiating.One of the opposing writers, Phyllis Nagy, who was nominated for an Oscar in 2016 for her “Carol” screenplay, ran for president of the Writers Guild’s West Coast branch. She was vying to unseat David Goodman (“Family Guy”), who was standing for re-election. A who’s who of showrunners and writers — including Mr. Murphy, Mr. Berlanti, Shonda Rhimes and Ava DuVernay — endorsed Ms. Nagy.But Mr. Goodman won re-election with a strong majority. He is currently a chair of the Writers Guild’s committee squaring off against studios for a new contract.In the fight with agencies, the Writers Guild held firm for nearly two years. Many people in Hollywood have credited that lengthy dispute — ostensibly won by the Writers Guild — as galvanizing union leaders in the current standoff with studios. More

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      Warner Bros. Suspends Deals With Top Show Creators

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      The move, which affected star writers like Mindy Kaling and J.J. Abrams, is an escalation of the standoff between Hollywood studios and the Writers Guild of America.When television and movie writers went on strike in May, studios quickly suspended certain first-look deals — mostly those for lesser-established writers. Star show creators like Mindy Kaling and J.J. Abrams were kept on the payroll. Worried about keeping them happy, even during a walkout, studios left their multimillion-dollar deals alone, shielding them from the pain of the strike.No more.In an escalation of the standoff between studios and the Writers Guild of America — it has entered its fifth month, with no end in sight — Warner Bros. moved late Wednesday to suspend deals with the 1 percent of television writers. That includes Ms. Kaling, a creator of the Max series “The Sex Lives of College Girls,” and Mr. Abrams, whose recent television efforts include “Duster,” a coming thriller set in the 1970s, according to two people briefed on the matter, who spoke on the condition of anonymity to discuss private suspension notices.Warner Bros. also suspended deals with Greg Berlanti (“Superman & Lois”) and Bill Lawrence (“Ted Lasso”), among others, the people said.A spokeswoman for Warner Bros. declined to comment. Representatives for the writers either declined to comment or did not return calls. A spokesman for the Writers Guild of America had no immediate response.Top writers have contractual protections that will ultimately enable them to receive all the compensation promised in their original deals. Warner Bros. is doing what is known as “suspend and extend,” according to the people briefed on the matter, meaning that the studio will halt payments for the duration of the strike — and then, when work resumes, extend the contracts by the amount of time they were suspended.The suspension of the A-lister deals suggests that the Alliance of Motion Picture and Television Producers, which bargains on behalf of studios, expects the strike to continue into the fall. (A representative for the studio alliance declined to comment.) Studio executives had signaled that Labor Day was an inflection point; the industry’s sitting idle beyond that date would have a severe impact on the 2024 release calendar, particularly for movies.J.J. Abrams’s deal was also suspended. The move can exert more pressure on the striking writers guild.Jerod Harris/Getty ImagesWarner Bros. Discovery said in a securities filing on Tuesday that the Hollywood strikes — tens of thousands of actors joined writers on picket lines in mid-July, the first time both unions have been on strike at the same time since 1960 — would negatively affect its 2023 earnings by up to $500 million.“We are trying to get this resolved in a way that’s really fair and everyone feels fairly treated,” David Zaslav, the chief executive of Warner Bros. Discovery, said at a Goldman Sachs event on Wednesday. “Having said that, in our guidance, we said that this would be resolved by September. And here we are in September. This is really a very unusual event — the last time it happened was 1960.”Suspending the deals of prominent writers is one way for the studios to try to put pressure on the Writers Guild. During the last writers’ strike, in 2007, a small group of showrunners agitated for union leadership to settle with the studios as the stalemate wore on. That strike lasted 100 days; the current strike is now at the 128-day mark.Studio officials and Writers Guild negotiators have not met formally since Aug. 23, when talks broke off for the second time and the companies publicly released their latest offer in an appeal to rank-and-file members. Studios were hoping the offer would look good enough for members to pressure their leaders to make a deal.But the move seemed to have the opposite effect, instilling the 11,500-member Writers Guild with renewed resolve to keep fighting. “The companies’ counteroffer is neither nothing, nor nearly enough,” guild leaders said in a note to members on Aug. 24. “We will continue to advocate for proposals that fully address our issues rather than accept half measures.”The studios defended their proposal as offering the highest wage increase to writers in more than three decades. The studios also said that they had offered “landmark protections” against artificial intelligence, and that they vowed to offer some degree of streaming viewership data to the guild, information that had previously been held under lock and key.Both the writers and the actors have called this moment “existential,” arguing that the streaming era has deteriorated their working conditions as well as their compensation levels.Nicole Sperling More

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      Hollywood Studios Disclose Their Offer on Day 113 of Writers Strike

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      The public disclosure of the Aug. 11 proposal was an unusual step and suggested an attempt to go around union leadership and appeal to rank-and-file members.In an apparent attempt to break a labor stalemate that has helped bring nearly all of Hollywood production to a standstill, the major entertainment studios took the unusual step on Tuesday night of publicly releasing details of their most recent proposal to the union that represents 11,500 striking television and movie writers.The studios are confronting significant decisions about whether to push the release of big-budget films like “Dune: Part Two” into the next year, and whether the network television lineup for the 2023-2024 season can be salvaged or reduced to reality shows and reruns.Shortly before the public release of the proposal, several chief executives at the major Hollywood companies, including David Zaslav, who leads Warner Bros. Discovery, and Robert A. Iger, the Disney kingpin, met with officials at the Writers Guild of America, the writers’ union, to discuss the latest proposal, according to a statement by the union’s negotiating committee. By releasing the proposal, the companies are essentially going around the guild’s negotiating committee and appealing to rank-and-file members — betting that their proposal will look good enough for members to pressure their leaders to make a deal. The writers’ union said that the studios’ offer “failed to sufficiently protect writers from the existential threats that caused us to strike in the first place.” The union described the public release of the companies’ proposal as a “bet that we will turn on each other.” The writers have been on strike for 113 days. The studios and writers resumed negotiations on Aug. 11 for the first time since early May. Since then, there has been optimism within the entertainment industry that the labor disputes might be on a path to resolution.But the public disclosure of the proposal by the Alliance of Motion Picture and Television Producers, which bargains on behalf of the studios, suggests that negotiations may have again reached an impasse. The studios and writers’ union had generally agreed to adhere to a media blackout while at the bargaining table, and the studio alliance has only occasionally released public statements before the guild.“We have come to the table with an offer that meets the priority concerns the writers have expressed,” Carol Lombardini, the lead negotiator for the alliance, said in a statement that accompanied the details of the latest proposal. “We are deeply committed to ending the strike and are hopeful that the Writers Guild of America will work toward the same resolution.”Hollywood has been effectively shut down since tens of thousands of Hollywood actors joined striking screenwriters on picket lines on July 14. Both the writers and actors have called this moment “existential,” arguing that the streaming era has deteriorated their working conditions as well as their compensation levels.The studios said that their latest proposal offered the “highest wage increase” to writers in more than three decades, as well as an increase in residuals (a type of royalty) that has been a major point of contention. The studios also said that they had offered “landmark protections” against artificial intelligence, and that they vowed to offer some degree of streaming viewership data to the guild, information which had previously been held under lock and key.In the statement, the studios said that they were “committed to reaching an equitable agreement to return the industry to what it does best: creating the TV shows and movies that inspire and entertain audiences worldwide.” More

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      Striking Writers and Studios Agree to Restart Negotiations

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      The two sides in the Hollywood stalemate will formally meet on Friday, after an informal sidebar session last week.As television and movie writers started their 101st day on strike on Thursday, the leaders of their union said they had agreed to formally restart negotiations with studios for a new three-year contract.“Our committee returns to the bargaining table ready to make a fair deal, knowing the unified W.G.A. membership stands behind us and buoyed by the ongoing support of our union allies,” the Writers Guild of America negotiating committee said in a statement. The session will take place in Los Angeles on Friday.The Alliance of Motion Picture and Television Producers, which bargains on behalf of entertainment companies, declined to comment. Carol Lombardini, the alliance’s president, contacted the Writers Guild on Wednesday with a request to return to formal negotiations. Her appeal followed an informal sidebar session between the two sides late last week.After that meeting, the Writers Guild sent a note to its 11,500 members saying Ms. Lombardi had indicated a willingness by studios to sweeten their contract offer in some areas, including finding ways to safeguard writers from artificial intelligence technology. The note added, however, that Ms. Lombardini had said studios “were not willing to engage” on other Writers Guild proposals, including success-based residual payments from streaming services. The note said guild leaders would not return to negotiations until studios were willing to engage on all proposals.The announcement of a return to the bargaining table was the first positive development in a dual labor walkout — tens of thousands of actors went on strike in mid-July — that has brought Hollywood production to a halt. Late-night television shows immediately went dark, and broadcast networks have retooled their fall seasons to include mostly reality series.Last week’s session, which lasted about an hour, was the first time the lead negotiators from each side had sat down in person since May 1, when talks collapsed. Both sides had characterized it as a meeting to determine whether it made sense to restart talks. With a strike starting to hurt companies and writers alike, was there a give-and-take to be had? Pressure has been increasing from multiple directions to reach an agreement.“It is critical that this gets resolved immediately so that Los Angeles gets back on track, and I stand ready to personally engage with all the stakeholders in any way possible to help get this done,” Karen Bass, the mayor of Los Angeles, said in a statement last Friday.Screenwriters and actors are worried about not receiving a fair share of the spoils of a streaming-dominated future. They say streaming-era business practices have made their profession an unsustainable one.Many streaming shows have eight to 12 episodes per season, compared with more than 20 made for traditional television. Writers are fighting for better residual pay, a type of royalty for reruns and other showings, which they have said is a crucial source of income for the middle-class writer whose compensation has been upended by streaming.The Writers Guild also wants studios to guarantee that artificial intelligence will not encroach on writers’ credits and compensation. The studios rejected the guild’s proposed guardrails, instead suggesting an annual meeting on advances in technology. (In recent weeks, studio executives have said in interviews that they made a mistake by not taking the union’s A.I. concerns more seriously.)The studios defended their offer after negotiations broke down, saying in a statement that it included “generous increases in compensation for writers.” The primary sticking points, studios have said, are union proposals that would require studios to staff TV shows with a certain number of writers for a specified period, “whether needed or not.”Caught in the crossfire of the Writers Guild and SAG-AFTRA, as the actors’ guild is known, are tens of thousands of crew members and small businesses (dry cleaners, caterers, lumber yards) that support movie and television production. The 2007-8 writers’ strike cost the California economy more than $2 billion, according to the Milken Institute, which recently estimated that losses this time could be double that figure. More

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      Confusion in Hollywood as Some Productions Are Allowed to Continue

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      The striking actors’ union is granting waivers to some projects not affiliated with the major studios, but questions persist about who qualifies and why.When you’re making an independent film every second counts. Ash Avildsen had six days of filming left on his low-budget biopic “Queen of the Ring” — including a climactic scene involving a majority of his cast — when the actors’ union went on strike on July 14.The production, in Louisville, Ky., shut down immediately. If Mr. Avildsen could not receive an interim waiver from SAG-AFTRA, as the union is known, to continue filming, the project was likely to fall apart. The logistical and financial challenges of sending the cast and crew home and then trying to assemble them again after a strike would be too much for the shoestring production.“It was maniacally stressful,” said Mr. Avildsen, who wrote and directed the film, about Mildred Burke, who became a dominating figure in women’s wrestling in the 1930s. “We could maybe have lasted another day waiting, but after two or three days it would have been a house of cards falling down.”“Queen of the Ring” was granted the waiver, one of more than 160 the union has handed out in the past three weeks. To get one, projects must have no affiliation with the studios the actors are striking against and the companies involved must comply with the most recent contract demands the union presented to the Alliance of Motion Picture and Television Producers, which bargains on behalf of the studios.Recipients of the waivers have ranged from under-the-radar projects like Mr. Avildsen’s to higher-profile films like A24’s “Mother Mary,” starring Anne Hathaway, and Hammerstone’s “Flight Risk,” directed by Mel Gibson and featuring Mark Wahlberg.For the union, granting the waivers serves three purposes: It allows companies not affiliated with the studio alliance to keep working; actors and other crew members to remain employed when so much of Hollywood has ground to a halt; and major studios to see examples of productions operating while acceding to the union’s latest demands, including higher pay for the actors and increased contributions to the union’s health and pension fund.“Here are independent producers, who generally have less resources than the studios and streamers, who are saying, ‘Yeah, we can make productions under these terms, and we want to and we’re going to if you let us,’” Duncan Crabtree-Ireland, the union’s lead negotiator, said in an interview.But the agreements are also causing confusion and consternation around Hollywood. Some wonder about the propriety of working on a production when so many in the industry — the writers have been on strike since May — are walking the picket lines. For instance, Viola Davis was granted an interim waiver for an upcoming film she was set to star in and produce. But she declined, saying in a statement, “I do not feel that it would be appropriate for this production to move forward during the strike.”Viola Davis turned down a waiver, saying she didn’t feel it was appropriate to work on a production during the strike.Christophe Simon/Agence France-Presse — Getty ImagesThe actress and comedian Sarah Silverman criticized the interim agreements in an Instagram post. She said that she had declined to work on an independent movie because of the strike, and suggested that she found the waivers counterproductive to the union’s goals.Ms. Silverman said she wasn’t sure if she should be “mad at these movie stars making these indie movies that are obviously going to go to streaming” or upset with “SAG for making this interim deal for these indie movies” during the strike.After meeting with the union’s leadership, the actress said in a follow-up post that she was happy the waivers allowed some crews to continue working, but that she still questioned the validity of granting waivers to projects with big movie stars and loose affiliations with companies that are part of the studio alliance. The alliance declined to comment for this article.One project that drew grumbles in some quarters when it received a waiver was the AppleTV+ show “Tehran.” The show, filming its third season, employs union actors, but an Israeli company oversees the production, which is shooting in Greece. That situation has created a gray zone, Mr. Crabtree-Ireland said, even though Apple, a member of the alliance, is financing the operation.Mr. Crabtree-Ireland called the approval of “Tehran” “outside the norm.”“We have to be mindful that not every country’s law lines up with labor law from the United States,” he said.An Israeli company oversees production of the AppleTV+ show “Tehran,” which is shooting on location in Greece. That situation has created a gray zone, opening the door for a waiver. Apple TV+That has not helped clear up the matter for many in Hollywood. Even when the waivers are granted, there are some — like Ms. Davis — who wonder if accepting them is akin to crossing the picket line.“What’s confusing to us is what should we be doing?” asked Paul Scanlan, chief executive of Legion M, an independent production company that crowdsources funding for many of its projects, some of which await word on interim agreements. “The messaging isn’t clear. There are some people saying, ‘Oh, these interim agreements are bad,’ but then SAG is saying: ‘No, they’re good. They’re part of our strategy.’He added: “We’re sensitive to how we’re perceived in the marketplace, and we don’t want to be one of those companies that is perceived as doing an end run around the strike because that’s absolutely not our intention.”Honoring the interim agreement does raise an independent production’s costs. According to one independent financier, who spoke on the condition of anonymity because the strikes have the industry on edge, production budgets can increase by 8 to 10 percent, significant for independent films that already count every penny.There is also the question of timing. Interim agreements can, as in the case of Mr. Avildsen, help a film finish production. But they can also be granted to completed projects to allow actors to promote their films, including at festivals, where they might end up securing a distribution deal with a company that the union is striking against and that has not yet agreed to a new contract. And that could get complicated.“Let’s say we sign an interim agreement,” Mr. Scanlan said. “I do think it makes it harder for Netflix to buy something that has already agreed to terms that maybe they haven’t agreed to yet.”For Mr. Avildsen, he’s still basking in the relief that his movie was able to complete production. The idea that overcoming that hurdle may ultimately imperil “Queen of the Ring” from finding distribution is a scenario he’s not yet ready to grapple with.“It’s a scary thing to think about,” he said. “If by this time next year, when we are ready to release it, if they’re still in their joust, that would be a big drag.” More

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      Hollywood Strike Leaves Influencers Sidelined and Confused

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      Despite not being in the actors’ union, many content creators are passing up deals to promote films or TV shows because they don’t want to be barred from the guild or face online vitriol.Deanna Giulietti is not in the actors’ union, but she turned down $28,000 last week because of its strike.Ms. Giulietti, a 29-year-old content creator with 1.8 million TikTok followers, had received an offer to promote the new season of Hulu’s hit show “Only Murders in the Building.”But SAG-AFTRA, as the union is known, recently issued rules stating that any influencer who engages in promotion for one of the Hollywood studios the actors are striking against will be ineligible for membership. (Disney is the majority owner of Hulu.) That gave Ms. Giulietti, who also acts and aspires to one day join the union, reason enough to decline the offer from Influential, a marketing agency working with Hulu.The union’s rule is part of a variety of aggressive tactics that hit at a pivotal moment for Hollywood labor and shows its desire to assert itself in a new era and with a different, mostly younger wave of creative talent. “I want to be in these Netflix shows, I want to be in the Hulu shows, but we’re standing by the writers, we’re standing by SAG,” Ms. Giulietti said. “People write me off whenever I say I’m an influencer, and I’m like, ‘No, I really feel I could be making the difference here.’”That difference comes at a cost. In addition to the Hulu deal, Ms. Giulietti recently declined a $5,000 offer from the app TodayTix to promote the Searchlight Pictures movie “Theater Camp.” (Disney also owns Searchlight.) She said she was living at home with her parents in Cheshire, Conn., and putting off renting an apartment in New York City while she saw how the strike — which, along with a writers’ strike, could go on for months — would affect her income.Representatives for Searchlight and TodayTix did not respond to requests for comment. Hulu and Influential declined to comment.The last time Hollywood’s screen actors and writers went on strike, social media platforms and the $5 billion influencer industry didn’t exist. The actors’ union began admitting content creators in 2021 and still has only a small number of them, but questions have quickly emerged around how the union’s dispute with the major Hollywood studios will affect popular internet personalities.The union’s message that content creators will be blocked from membership if they provide work or services for struck companies has sent many scrambling. A number of creators have pledged support for writers and actors and circulated “scab” lists of influencers who promote new releases or appear at related events. Others have been frustrated or confused by instructions from a union that doesn’t protect them, and that some had never heard of.SAG-AFTRA, which represents some 160,000 movie and television actors, approved a strike on July 13. The division with the studios is driven largely by concerns about compensation in the streaming era and artificial intelligence. They joined screenwriters, who walked off the job in May, the first dual shutdown since 1960. During the strike, actors are not able to engage in publicity efforts for their projects or appear at film festivals or events like Comic-Con.Influencers have become crucial to the entertainment industry in recent years, especially during the pandemic, building buzz and promoting products. They post videos to hype new TV shows and movies, appear on red carpets and at events like the MTV Video Music Awards, and unbox products tied to film and television characters. Typically, as in the case with Ms. Giulietti, outside agencies hire creators on behalf of the studios.“If I were to help the big studios amid this, I’m just hurting myself in the future,” said Mario Mirante, a comedian with 3.6 million followers on TikTok.Marshall Scheuttle for The New York TimesNow those activities, besides limiting their career ambitions, could lead to internet backlash, with one nonunion influencer already posting an apology video for appearing at a recent Disney movie premiere. Others have posted promotional videos anyway, without backtracking or pulling the content. At least one creator posting from a recent premiere opted to turn off their TikTok comments, possibly to avoid potential criticism. On the flip side, videos from creators about jobs and events that they rejected in solidarity with actors have racked up praise and views on TikTok.“We don’t have power to make decisions for the talent, but we will in this moment recommend not engaging with struck work or struck companies on paid or organic projects,” said Victoria Bachan, president of Whalar Talent, a unit of a creator commerce company that works with more than 200 content creators. She added that young creators were also more apt to be supportive of unions and organized labor.Still, Whitney Singleton, a 27-year-old with 1.2 million TikTok followers, has been frustrated by what is being asked of her. She had never heard of SAG-AFTRA until the past couple of weeks. Ms. Singleton, using the moniker @KeepUpRadio, has attracted fans by singing and rapping about her favorite video games like Fortnite and streaming herself playing video games. It has been her full-time job for three years. She has collaborated with struck companies like Amazon in the past.“I really do value creators, and I want them to get what they deserve,” Ms. Singleton said. “But it’s really hard for me to just be finding out about an organization and being expected to fall in line with their initiative when I feel like it’s new to me and the influencer space.”She said some influencers were being asked to turn down five-figure deals, and that “the majority of creators I’ve talked to about it feel it’s unfair that as nonunion members, they’re being included in this conversation.”Ms. Singleton was invited to an early screening of the “Barbie” movie and said that while it wasn’t a paid promotion, the union’s guidelines for promoting the movie were “what I would deem murky.” Ultimately, she decided to post about the event, for which she dyed her hair pink.“I actually got no negative feedback, it was all positive,” she said. “For a moment, I felt a bit scared and put in a corner with these requirements because I respect creators in all industries, but I wouldn’t be being true to my heart if I had let those things stop me from living my life and sharing the content.”The union did not respond to questions about the criticism or about how many influencers are included in its membership. The Alliance of Motion Picture and Television Producers, which negotiates on behalf of the biggest studios, has said its offers to the writers and the actors were “historic” improvements on their previous contracts.The reality for many creators is that they dream of someday achieving a level of fame beyond the smartphone screen, making the threat of blacklisting by Hollywood’s most powerful union an ominous one.Mario Mirante, a 28-year-old comedian on TikTok with 3.6 million followers, recently posted a popular video about turning down a deal to promote a show based on his support for actors and writers and his long-term ambitions. Mr. Mirante has hoped to work in Hollywood since childhood, and even has a tattoo of Jim Carrey as “Ace Ventura: Pet Detective” on his arm.“That’s a lot of influencers’ goal and aspiration and why they do it,” said Mr. Mirante, who lives in Las Vegas. “We love to entertain and express ourselves, and that’s the Super Bowl, that’s the ultimate, being in a movie or a TV show.”Mr. Mirante has previously been paid to promote the movie “Champions” starring Woody Harrelson and a product tied to the “Guardians of the Galaxy” franchise. “If I were to help the big studios amid this, I’m just hurting myself in the future, if that makes any sense,” he said. “Of course I’m not a part of it right now, but they’re fighting for basic rights, livable wages, not to have their A.I. likeness taken.”Krishna Subramanian, a founder of the influencer marketing firm Captiv8, said studios might need to pivot away from creators during the strike and get agencies to make more traditional display ads to place on Facebook and other sites.Simone Umba is a TikTok creator with more than 300,000 followers who primarily posts about TV shows and movies but has paused making such videos. She said that many influencers felt that they were “stuck in the middle,” but that most were opting to side with the union even as invitations and deals piled up.“We knew we were going to get approached, and it’s like we’re in a really messy family feud,” Ms. Umba, 26, said.She added, “Regardless of if you want to join the union or not, you don’t want to be one of those people that was willing to take a check instead of standing in support of people fighting for actual livable wages.”Ms. Umba said that it had been painful to miss out on posting about the star-studded “Barbie” movie after this summer’s marketing bonanza and that she had declined to attend an early screening of the film in Atlanta. She and a friend were messaging recently after trailers for “The Marvels” dropped, agonizing over their inability to post.“We were texting each other back and forth, like, this is so hard,” she said. She said she was prepared to hold out for months but was already thinking of holiday releases. She crossed her fingers, held them up and said, “Please, please, don’t let it get to Christmas.” More

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      Searching for Someone to Deliver a Hollywood Ending

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      Thanks to a changing culture and differing business models, the entertainment industry lacks power brokers with the stature to bring on labor peace.The 1954 Hollywood classic “On the Waterfront” ends with unionized longshoremen on a dock. They’re fed up and standing idle, staring at a bloodied Marlon Brando. All of a sudden, an authoritative man in a fancy suit and a natty hat arrives. “We gotta get this ship going,” he barks. “It’s costing us money!”Over the last week, as TV and movie actors went on strike for the first time in 43 years, joining already striking screenwriters on picket lines, Hollywood started looking around for its version of that figure — someone, anyone, to find a solution to the standoff and get America’s motion picture factories running again.But the more the entertainment industry looked, the more it became clear that such a person may no longer exist.“Back in the day, it was Lew Wasserman who would enter the talks and move them along,” said Jason E. Squire, professor emeritus at the University of Southern California’s School of Cinematic Arts, referring to the superagent turned studio mogul. “Today, it is different. Traditional studios and the technology companies that have moved into Hollywood have different cultures and business models. There is no studio elder, respected by both sides, to help broker a deal.”At the moment, no talks between union leaders and the involved companies are happening and none have been scheduled, with each side insisting the other has to make the first move.Two federal mediators have been studying the issues that led to the breakdown in negotiations. Agents and lawyers are engaged in a flurry of back-channel phone conversations, encouraging union leaders and studio executives to soften their unmovable positions; Bryan Lourd, the Creative Artists Agency heavyweight, asked the Biden administration and Gov. Gavin Newsom of California to get involved, according to three people briefed on the matter, who spoke on condition of anonymity because of the sensitivity of the labor situation. A spokesman for Mr. Lourd declined to comment.Emotions must cool before talks restart, said one entertainment lawyer who has been working in the background to bring the sides together again. When does that happen? He said it could be next week or it could be-mid August.Starting in 1960, the last time both actors and writers were on strike, and continuing into the 1990s, the person who could break an impasse was the feared Wasserman. He commanded the respect of both labor and management and could push beyond the colorful personalities in each camp.It was an era when the entertainment business, for the most part, was much less complicated. Studios had not become buried inside conglomerates and beholden to lucrative toy divisions, not to mention having to deliver quarterly growth.Bob Daly, who ran Warner Bros. in the 1980s and ’90s, said he thought it was troubling that the labor strife had gotten personal.Valerie Macon/WireImage, via Getty ImagesBob Daly, who ran Warner Bros. in the 1980s and ’90s, picked up the mantle from Wasserman, who died in 2002. Mr. Daly, who went on to run the Los Angeles Dodgers, said by phone that he was no longer involved in Hollywood’s labor strife. But he had some advice.“One thing that has troubled me is that it has become personal, which I think is a mistake,” Mr. Daly said. “The only way this is going to get solved is for both sides to get in a room and talk, talk, talk until they find compromises. Neither side is going to get everything it wants. You can yell and scream inside that room — I did myself many times — but don’t come out until you have a deal.”The last Hollywood strike took place in 2007 and 2008. The Writers Guild of America walked out over a variety of issues, with compensation for shows distributed online a major sticking point. It was resolved after 100 days (the current writers’ strike was 81 days old on Thursday) when Peter Chernin, then president of News Corporation, and Robert A. Iger, Disney’s relatively new chief executive at the time, took a hands-on role in solving the stalemate. Barry M. Meyer, who was chairman of Warner Bros., and Jeffrey Katzenberg, then the chief executive of DreamWorks Animation, also played roles.All those men, with the possible exception of Mr. Chernin, are now busy with other matters or viewed as villains by actors.Mr. Iger, who returned to run Disney in November after a brief retirement, became a picket line piñata last week after telling CNBC that, while he respected “their right and their desire to get as much as they possibly can,” union leaders were not being “realistic.” The backdrop of his interview, a meeting of elite media and technology executives in Sun Valley, Idaho, poured gasoline on the moment.Mr. Katzenberg largely left the entertainment business in 2020 after the collapse of Quibi, his streaming start-up. In April, Mr. Katzenberg was named a co-chair of President Biden’s re-election campaign.Mr. Meyer retired from Hollywood in 2013 after a celebrated 42 years and went on to sit on the board of the Federal Reserve Bank of San Francisco. “I’ve had nothing to do with the negotiations this year,” he said in an email. “That being said, it doesn’t stop me from feeling sad about the way things are stuck right now.”Peter Chernin was instrumental in ending the last writers’ strike when he was president of News Corporation. He left Hollywood’s corporate ranks in 2009.Annie Tritt for The New York TimesThat leaves Mr. Chernin. He left Hollywood’s corporate ranks in 2009 and founded an independent company that includes a film and television production arm — he has a deal with Netflix — and a sprawling investment portfolio focused on new technology and media companies. In recent days, Mr. Chernin told one senior associate that he had not been approached for help in the strikes, but that he would be hard-pressed to say no if asked.A spokeswoman for Mr. Chernin declined to comment.The studios that now must figure out how to appease actors and writers are wildly different in size and have diverging priorities. They all say they want to resolve the strikes. But some are more willing than others to compromise and immediately restart talks. The willing camp includes WarnerBros. Discovery, while Disney, which owns Disney+ and Hulu, has taken a harder line, according to two people involved in the negotiations. WarnerBros. Discovery and Disney declined to comment.Some people in Hollywood have been looking to elected officials to help smooth a path, but so far direct involvement, if any, has been unclear. The mayor of Los Angeles, Karen Bass, last week called the actors’ strike “an urgent issue that must be resolved, and I will be working to make that happen.” A spokesman did not respond to queries about what she was specifically doing.Mr. Newsom said in May that he would intervene in the writers’ strike “when called in by both sides.” He has not commented on the actors’ walkout, and a spokesman did not respond to queries.With two unions on strike, it could be months before new contracts can be negotiated and ratified. The Alliance of Motion Picture and Television Producers, which negotiates on behalf of the biggest studios, has decided to first focus on resolving differences with SAG-AFTRA, as the actors’ union is known, according to the two people involved in the negotiations.Cameras may not begin rolling again until January, given the time it takes to reassemble casts and crews, with the end-of-year holidays as a complication, executives at WarnerBros. Discovery and other companies told staff members this week.SAG-AFTRA and the Writers Guild of America are striking largely because, they say, entertainment companies — led by Netflix — have adopted unfair compensation formulas for streaming. This was the biggest sticking point at the negotiating table, much more so than union demands for guardrails around artificial intelligence, according to three people briefed on the matter. (The companies defended their proposed improvements to the contract as “historic.”)Under the now-expired contracts, streaming services pay residuals (a form of royalty) to actors and writers based on subscriber totals in the United States and Canada. The actors’ union, in particular, has made it clear that a new contract must go back to a version of the old way — with streaming services using pay formulas that are based on the popularity of shows and movies, the way traditional television channels have done for decades, with Nielsen as an independent measuring stick.Streaming companies refuse to divulge granular viewership data; secrecy is part of Big Tech’s culture. Independent measuring companies, including Nielsen, have tried to fill the gap, but they have provided only vague information — what is generating a lot of views, what is not. Nobody except the companies knows if a streaming show like “Stranger Things” is watched by 100 million people worldwide or 50 million.Netflix signaled on Wednesday that it saw the data it discloses as sufficient. The company posts weekly top-10 lists on its site; the rankings are based on “engagement,” which Netflix defines as total hours viewed divided by run time.“We believe sharing this engagement data on a regular basis helps talent and the broader industry understand what success looks like on Netflix — and we hope that other streamers become more transparent about engagement on their services over time,” Netflix said in its quarterly letter to shareholders.John Koblin More

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      In Hollywood Strike, Actors and Studios Are ‘Far Apart’ on Key Issues

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      The actors’ union and the organization that bargains on behalf of the studios traded statements underscoring how much work needs to be done to reach an agreement.As tens of thousands of actors go into their fifth day of a strike versus the Hollywood studios, the two sides have shown no signs of returning to the bargaining table — and are even exchanging barbed messages that underscore how far apart they are.Late Monday, leadership of SAG-AFTRA, the actors’ union, sent members a 12-page memo laying out its demands and the studios’ counterproposals. They “remain far apart on the most critical issues that affect the very survival of our profession,” the note said.“We marched ahead because they intentionally dragged their feet,” it continued.The Alliance of Motion Picture and Television Producers, the organization that bargains on behalf of the studios, answered with a note to the news media arguing that the message from the union “deliberately distorts” the offers it had made.“A strike is not the outcome we wanted,” the alliance said. “For SAG-AFTRA to assert that we have not been responsive to the needs of its membership is disingenuous at best.”Thousands of Hollywood actors went on strike on Friday after failing to reach a new contract with the major studios, including old-line companies like Paramount, Universal and Disney and tech giants like Netflix, Amazon and Apple.The actors joined 11,500 screenwriters who went on strike 78 days ago, the first time both unions had walked out at the same time since 1960. The writers have not returned to the bargaining table with the studios since their negotiations collapsed in early May.SAG-AFTRA’s note said the two sides remained far apart on several key issues, including compensation, guardrails against artificial intelligence, and health care and pension costs.The union’s leadership said it had asked for 11 percent wage increases in the first year of a new contract; the studios came back with an offer of 5 percent, the union said.When it comes to artificial intelligence, the union’s leaders said they had argued for a number of provisions to protect them “when a ‘digital replica’ is made or our performance is changed using A.I.”They said the studio alliance “failed to address many vital concerns, leaving principal performers and background actors vulnerable to having most of their work replaced by digital replicas.”The studios said that the union’s note to its members “fails to include the proposals offered verbally” during negotiations, and that its overall package was worth more than $1 billion in wage increases, improvements on residuals (a type of royalty) and health care contributions.Regarding artificial intelligence, the studios said they had offered a “groundbreaking proposal, which protects performers’ digital likenesses, including a requirement for performer’s consent for the creation and use of digital replicas or for digital alterations of a performance.”Union leadership sent out a chart laying out each proposal and the studios’ response. Over more than two dozen proposals, the studio response amounted to one word, according to the union: “Rejected.”“So who’s making the T-Shirt that says ‘Rejected’?” the actress Senta Moses posted on Twitter.“This is why we’re on strike,” the union note said. “The A.M.P.T.P. thinks we will relent, but the will of our membership has never been stronger. We have the resolve and unity needed to defend our rights.” More