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A year ago, after producing hundreds of shoe styles and billions of dollars together, Adidas broke with Kanye West as he made antisemitic and other offensive public comments. But Adidas had been tolerating his misconduct behind the scenes for nearly a decade. B35309 2015 AQ4832 AQ2659 AQ4830 AQ4831 AQ4829 AQ4828 AQ4836 AQ2660 BB1839 AQ2661 BB5350 […] More
The runaway success of the Yeezy collaboration between Kanye West and Adidas came at a price as the company tolerated misconduct by him for nearly a decade.When Adidas cut ties with Kanye West a year ago, ending their wildly lucrative shoe deal, the breakup appeared to be the culmination of weeks of his inflammatory remarks about Jews and Black Lives Matter. But a New York Times examination found that behind the scenes, the partnership was fraught from the start.Mr. West, who now goes by Ye, subjected employees to antisemitic and crude sexual comments and routine verbal abuse. As Adidas executives doubled down on a partnership that boosted company profits and made Mr. West a billionaire, they scrambled for ways to cope with the star’s demands and provocations.Interviews with current and former employees of Adidas and of Mr. West, along with hundreds of previously undisclosed internal records, including contracts, text messages and financial documents, provide the fullest accounting yet of the relationship. Here are seven takeaways.For almost 10 years, Adidas looked past Mr. West’s misconduct as profits soared.Mr. West’s first contract with Adidas, in 2013, had the most generous terms it had ever offered to a non-athlete. In the next one, three years later, Mr. West got more money, and Adidas got a morals clause — allowing it to end the partnership if he did anything that led to “disrepute, contempt, scandal,” according to a copy obtained by The Times.As the partnership earned billions of dollars, Mr. West’s behavior grew increasingly erratic. But it is not clear whether the brand ever considered invoking the morals clause before terminating the deal last year.Both Adidas and Mr. West declined interview requests and did not comment on The Times’s findings.Mr. West showed a troubling fixation on Jews and Hitler in the partnership.Shortly after signing with Adidas, he met with designers at company headquarters in Germany to discuss ideas. He was so offended by their sketches, he drew a swastika on one, shocking employees.He later told a Jewish Adidas manager to kiss a portrait of Hitler every day. He informed a member of the company’s executive board that he had paid a seven-figure settlement to one of his own employees who accused him of repeatedly praising Hitler.Mr. West told Adidas colleagues that he admired Hitler’s command of propaganda. He also expressed a belief that Jews had special powers allowing them to amass money and influence.He brought pornography and crude comments into the workplace.Weeks before the swastika incident in 2013, Mr. West made Adidas executives watch pornography during a meeting at his Manhattan apartment. He continued showing pornography to Adidas employees at work. Last year, he ambushed Adidas executives in Los Angeles with a pornographic film.Staff members also complained to top executives that he had made angry, sexually offensive comments to them.Big demands and mood swings weighed on the relationship.Mr. West contended repeatedly that Adidas was exploiting him. He sought more money and power, even suggesting that he should become chief executive.His complaints were often delivered amid severe mood swings, creating whiplash for employees. Diagnosed with bipolar disorder, he at times rejected the assessment and resisted treatment. Tears were common; so was fury. In 2019, he abruptly moved his Yeezy operation to remote Cody, Wyo., ordering the Adidas team to relocate. He used “terms like ‘believer’ and ‘pilgrimage’” to describe those who would follow him there, an Adidas executive told colleagues in a group text chain. In a meeting with Adidas’s leaders that year to discuss his demands, he hurled shoes around the room.Adidas adapted to Mr. West’s behavior: ‘We are in a code red.’Managers and top executives started the group text chain, the “Yzy hotline,” to address issues involving Mr. West.The Adidas team working on Yeezys adopted a strategy they likened to firefighting, rotating members on and off the front lines of dealing with the artist. “We are in a code red,” the team’s general manager texted colleagues in 2019. “The first line is completely exhausted and don’t feel supported.”The company assigned a human resources official to the unit and gave new hires a subscription to a meditation app. The staff regularly gathered for something akin to group therapy.Mr. West on tour in 2016, the year he and Adidas renegotiated their deal.A J Mast for The New York TimesAs the brand grew more reliant on Yeezys, it sweetened the deal for Mr. West.Under the 2016 contract, he received a 15 percent royalty on net sales, with $15 million upfront along with millions of dollars in company stock each year.The “biggest issue,” an Adidas document from contract negotiations noted, was “putting CASH in Kanye’s pocket to show him we VALUE him.” The partnership would propel him to Forbes’s list of the world’s richest people.And in 2019, Adidas agreed to another enticement: $100 million annually, officially for Yeezy marketing but, in practice, a fund that Mr. West could spend with little oversight.He still stands to make money from the Adidas deal.After the relationship ruptured a year ago and Yeezy sales came to a halt, both Adidas and Mr. West were hit hard. The company projected its first annual loss in decades. Mr. West’s net worth plummeted.But they had at least one more chance to keep making money together. In May, the company began releasing the remaining $1.3 billion worth of Yeezys. A cut of the proceeds would go to charity. But most of the revenue would go to Adidas, and Mr. West was entitled to royalties. More
The rapper, now known as Ye, had not performed live since a series of antisemitic comments last year led to rebukes in music and fashion.Ye, the rap star formerly known as Kanye West, on Monday made his first concert appearance after a series of antisemitic remarks on social media and in interviews last year, which led to his alienation from the music industry and loss of lucrative fashion deals with Adidas, Gap and Balenciaga.Ye’s return to the stage came as a guest during a livestreamed album-release concert by Travis Scott at Circus Maximus, the park in central Rome that in ancient times was the site of a giant stadium where chariot races and other entertainment took place.Scott, a protégé of Ye’s, brought his mentor out during a concert to celebrate his chart-topping new album, “Utopia.” With Scott dressed in white and Ye all in black — initially with a hood and mask, which didn’t stay on for long — they performed two Ye songs together: “Praise God,” from his 2021 album “Donda,” and “Can’t Tell Me Nothing,” a Kanye West classic from his 2007 album “Graduation.”“There is no ‘Utopia’ without Kanye West,” Scott told the crowd. “There is no Travis Scott without Kanye West. There is no Rome without Kanye West.”After years of erratic and controversial behavior, Ye finally crossed a line with the music and fashion industries last fall, after he showed up at Paris Fashion Week in a shirt that read “White Lives Matter,” and then tweeted that he would go “death con 3 On JEWISH PEOPLE.” That led to his expulsion from social media, his ejection from the Creative Artists Agency and the loss of his Yeezy brand sneaker and fashion design partnerships. The deal with Adidas had been especially valuable, contributing more than 10 percent of the $2 billion in profit that the company made in 2021.Despite widespread condemnations, Ye doubled down on his comments. Last December, he joined “Infowars,” the online talk show hosted by Alex Jones, the conspiracy theorist who has been ordered to pay nearly $1.5 billion for promulgating lies about the Sandy Hook school shooting in 2012. On that show, Ye said, “I love Jewish people, but I also love Nazis,” and “I do love Hitler.”Ye had largely kept a low profile since then, though last week Twitter restored Ye’s account. It had been suspended a day after the Infowars interview, with Elon Musk, the owner of Twitter — which has now been rebranded as X — saying that Ye had “violated our rule against incitement to violence.”Before the Rome appearance, Ye’s last concert was in Miami in February 2022, promoting his album “Donda 2.” More
“Kimberly Akimbo,” a small-scale, big-hearted show about a teenage girl coping with a life-shortening genetic condition and a comically dysfunctional family, won the coveted Tony Award for best musical Sunday night.The award came at the close of an unusual Tony Awards ceremony that almost didn’t happen because of the ongoing screenwriters’ strike. Only an intervention by a group of playwrights who also work in film and television saved the show: they persuaded the Writers Guild of America that it would be a mistake to make the struggling theater industry collateral damage in a Hollywood-centered dispute, and in the end the telecast aired without pickets, without scripted banter and without a hitch.“I’m live and unscripted,” the ceremony’s returning host, Ariana DeBose said at the start of the show, after an opening number that began with her backstage, paging through a binder labeled “Script” filled with blank pages, and then dancing wordlessly through the theater and onto the stage. She then pointed out the absence of teleprompters, offered her support for the strikers’ cause, and declared, “To anyone who thought last year was a bit unhinged, to them I say, ‘Darlings, buckle up!’”Ariana DeBose, center, hosted the awards show without a script, relying largely on movement.Sara Krulwich/The New York TimesAt one point, she looked at words scrawled on her forearm, and said, “I don’t know what these notes stand for, so please welcome whoever walks out onstage next.”The basic elements of the awards show — acceptance speeches by prize winners and songs performed by the casts of Broadway musicals — remained more or less intact. But the introductions to the shows and performances were mostly sleekly shot videos, rather than descriptions by celebrities; presenters kept their comments extremely spare, which left more time for unusually well-filmed production numbers.The ceremony featured a pair of milestone wins: J. Harrison Ghee and Alex Newell became the first out nonbinary performers to win Tony Awards in acting categories, Ghee as a musician on the lam in “Some Like It Hot,” and Newell as a whiskey distiller in the musical comedy “Shucked.” “For every trans, nonbinary, gender nonconforming human, whoever was told you couldn’t be, you couldn’t be seen, this is for you,” said Ghee. Newell expressed a similar sentiment, saying, “Thank you for seeing me, Broadway.”“Theater is the great cure,” said Suzan-Lori Parks, whose “Topdog/Underdog” won the Tony for best play revival.Sara Krulwich/The New York TimesLast fall’s production of “Topdog/Underdog,” Suzan-Lori Parks’s 2001 tour de force about two Black brothers weighted down by history and circumstance, won the Tony Award for best play revival. The play had won a Pulitzer Prize in 2002 but no Tony Awards; Parks, in accepting this year’s Tony, praised actors Yahya Abdul-Mateen II and Corey Hawkins for “living large in a world that often does not want the likes of us living at all” and added, “Theater is the great cure.”There was star power, too. Jodie Comer, best known for playing an assassin on television’s “Killing Eve,” won the best actress in a play award for her first stage role, a grueling, tour-de-force performance as a defense attorney who becomes a victim of sexual assault in “Prima Facie.” And Sean Hayes, best known for “Will and Grace,” won for playing the depressive raconteur-pianist Oscar Levant in “Good Night, Oscar.”The night served as a reminder of the growing concern about antisemitism in America and around the world, as “Leopoldstadt,” Tom Stoppard’s wrenching drama following a family of Viennese Jews through the first half of the 20th century, won the prize for best play, and a new production of “Parade,” a 1998 show based on the early 20th-century lynching of a Jewish businessman in Georgia, won the prize for best musical revival.Sonia Friedman and Tom Stoppard accepted the Tony for best play for “Leopoldstadt,” which also won several other awards on Sunday.Sara Krulwich/The New York Times“Leopoldstadt,” which bested three Pulitzer-winning dramas to win the Tony, also won several other prizes Sunday night, including for its director, Patrick Marber, and for Brandon Uranowitz, who won as best featured actor in a play, and who noted the personal nature of the production for its predominantly Jewish cast in his speech, saying “my ancestors, many of whom did not make it out of Poland, also thank you.”The win by “Parade” cemented a remarkable rebirth for that show, which was not successful when it first opened on Broadway in 1998, but which is shaping up to be a hit this time, thanks to strong word-of-mouth and the popularity of its leading man, Ben Platt. The success of “Parade” is also a significant milestone for the musical’s composer, Jason Robert Brown, who is widely admired within the theater community but whose Broadway productions have struggled commercially. Brown wrote the music and lyrics for “Parade,” and the book is by Alfred Uhry; both men won Tonys for their work on the show in 1999.Michael Arden, who won a Tony for directing the “Parade” revival, said in his acceptance speech, “we must come together,” adding, “or else we are doomed to repeat the horrors of our history.” Arden went on to recall how he had been called a homophobic slur — “the F-word,” many times as a child, and he drew raucous cheers as he reclaimed the slur. “Keep raising your voices,” he said.Michael Arden, who directed the Tony-winning revival of “Parade,” drew cheers when he reclaimed a homophobic slur in his acceptance speech.Sara Krulwich/The New York TimesBut the night belonged to “Kimberly Akimbo,” the smallest, and lowest-grossing, of the five nominees in the best musical category, but also by far the best reviewed, with virtually unanimous acclaim from critics. (Nodding to the show’s anagram-loving subplot, the New York Times critic Jesse Green presciently suggested one of his own last fall: “sublime cast = best musical.”)The show, set in 1999 in Bergen County, New Jersey, stars the 63-year-old Victoria Clark as Kimberly, a 15-going-on-16-year-old girl who has a rare condition that makes her age prematurely. Kimberly’s home life is a mess — dad’s a drunk, mom’s a hypochondriac, and aunt is a gleeful grifter — and her school life is complicated by her medical condition, but she learns to find joy where she can. Clark won a Tony for her performance as Kimberly, and Bonnie Milligan won a Tony for her performance as the aunt.“Kimberly Akimbo,” which was directed by Jessica Stone, began its life with an Off Broadway production at the nonprofit Atlantic Theater Company in the fall of 2021 and opened at the Booth Theater in November. It was written by the playwright David Lindsay-Abaire and the composer Jeanine Tesori, based on a play Lindsay-Abaire had written in 2003. Lindsay-Abaire and Tesori both won Tony Awards for their work Sunday night.The musical, with just nine characters, was capitalized for up to $7 million, according to a filing with the Securities and Exchange Commission; that’s a low budget for a musical on Broadway these days, when a growing number of shows are costing more than $20 million to stage. The lead producer is David Stone, who, as a lead producer of “Wicked,” is one of Broadway’s most successful figures; this is the first time he has won a Tony Award for best musical, and he was also the lead producer of the Tony-winning “Topdog” revival.The award for best musical is considered the most economically beneficial Tony, generally leading to a boost in ticket sales. In winning the prize, “Kimberly Akimbo” beat out four other nominated shows: “& Juliet,” “New York, New York,” “Shucked” and “Some Like It Hot.” None of the five nominated musicals is a runaway hit, and four, including “Kimberly Akimbo,” have been losing money most weeks.The ceremony featured performances from all nine nominated new musicals and musical revivals, as well as a performance of “Don’t Rain on My Parade” by Lea Michele from “Funny Girl.”Sara Krulwich/The New York TimesThe 2022-23 season, which ended last month, was a tough one for new musicals: Broadway audiences were still down about 17 percent below prepandemic levels, and those who did buy tickets gravitated toward established titles (like “The Phantom of the Opera,” which sold strongly in the final months of its 35-year-run) and big stars (especially Hugh Jackman in “The Music Man,” Sara Bareilles in “Into the Woods,” Lea Michele in “Funny Girl” and Josh Groban in “Sweeney Todd”). So this year’s Tonys ceremony took on even more importance than usual, with the industry’s leaders hoping that a nationally televised spotlight on theater would boost box office sales.The ceremony featured not only musical performances by all nine nominated new musicals and musical revivals, but also a barn-burning performance of “Don’t Rain on My Parade” by Michele, a “Sweet Caroline” singalong led by the cast of the Neil Diamond musical “A Beautiful Noise,” and, as part of the In Memoriam segment, a song from “The Phantom of the Opera” sung by Joaquina Kalukango to acknowledge the show’s closing in April .The Tonys, presented by the Broadway League and the American Theater Wing and named for Antoinette Perry, gave lifetime achievement awards to two beloved nonagenarians: the actor Joel Grey, 91, who remains best known for playing the master of ceremonies in both the Broadway and film versions of “Cabaret,” and the composer John Kander, 96, who wrote music for “Cabaret” as well as “Chicago” and “New York, New York.” “I’m grateful for music,” Kander said after being introduced by Lin-Manuel Miranda as “the kindest man in show business.” Grey was introduced by his daughter, the actress Jennifer Grey; he sang a few words from the opening number of “Cabaret.”“Oh my God, I love the applause,” he said, to a round of applause.Sarah Bahr More
Tom Stoppard’s “Leopoldstadt” centers on an Austrian-Jewish family riven by the Holocaust.Sara Krulwich/The New York TimesThe musical “Parade” tells the tragedy of Leo Frank, the Jewish pencil factory manager who was lynched by a mob in 1915.Sara Krulwich/The New York Times“Leopoldstadt” and “Parade,” two productions about the horrors of antisemitism, took major awards on Sunday, making the topic a central theme of the night.Tom Stoppard’s “Leopoldstadt,” which centers on the destructive toll of antisemitism on a family of Viennese Jews and was inspired by Stoppard’s belated reckoning with his Jewish roots, won best play. Earlier in the night, the play’s director, Patrick Marber, won for best direction of a play, and Brandon Uranowitz, one of the central actors in the ensemble cast, won a featured actor award.“Thank you Tom Stoppard for writing a play about Jewish identity and antisemitism and the false promise of assimilation with the nuances and the complexities and the contradictions that they deserve,” Uranowitz said in his acceptance speech. “My ancestors, many of whom did not make it out of Poland, also thank you.” “Parade,” a musical that tells the tragedy of Leo Frank, the Jewish pencil factory manager who was murdered by a mob in 1915, won best musical revival. Its director, Michael Arden, won the award for best direction of a musical, urging the audience to battle antisemitism, white supremacy and other forms of hate.“We must come together, we must battle this,” Arden said, “or else we are doomed to repeat the horrors of our history.” More
The show about the Comedian Harmonists, a real-life sextet that ran afoul of the Nazi regime, was first staged in 1997.“Harmony,” a musical about a German singing group upended by the rise of Nazism, will finally open on Broadway this fall with songs by Barry Manilow and his longtime collaborator, Bruce Sussman.The show, which Manilow and Sussman have been developing for more than 25 years, tells the true story of a sextet that ran afoul of the Nazi regime because the group featured both Jewish and non-Jewish members. The ensemble was called the Comedian Harmonists.“They represent everything I love — they’re a combination of The Manhattan Transfer and the Marx Brothers, with complicated harmonies — and funny as hell,” said Manilow, who wrote the show’s music. “When we dug into it, it just killed me: Why don’t we know about them?”Sussman, who wrote the book and lyrics, said the show was “about the quest for harmony in what turned out to be the most discordant chapter in human history.”Musicals often take a long time to reach Broadway, but “Harmony” has had a particularly protracted journey. The show was first staged in 1997, at La Jolla Playhouse in San Diego, and since then has had productions, with varying creative teams and casts: in 2013 at the Alliance Theater in Atlanta, in 2014 at the Center Theater Group in Los Angeles, and last year at the Museum of Jewish Heritage — A Living Memorial to the Holocaust in New York. There have been previous efforts to bring the show to Broadway, including a planned 2004 production that fell apart over a lack of funds.“We’re not letting go of this,” Manilow said. “We knew we had something that was special, even though we kept hitting brick walls.”The show is arriving at a time when antisemitism has become, once again, a growing concern in the United States and beyond; the issue is currently explored on Broadway in the play “Leopoldstadt” and the musical “Parade.” “It is sadly more resonant,” Sussman said, “with the rise of not only antisemitism but of autocrats around the world.”The Comedian Harmonists have been explored by other storytellers in the past: There was a 1997 movie, “The Harmonists,” and an unsuccessful 1999 musical, “Band in Berlin.” This latest musical is based in part on a historical archive compiled by Peter Czada.The Broadway production will be directed and choreographed by Warren Carlyle, who won a Tony Award for choreographing “After Midnight,” and who also helmed last year’s “Harmony” production with the National Yiddish Theater Folksbiene at the Museum of Jewish Heritage. The Broadway cast has not yet been announced.The production is scheduled to start previews on Oct. 18 and to open on Nov. 13 at the Ethel Barrymore Theater. The lead producers are Ken Davenport, Sandi Moran and Garry Kief. More
The show’s star, Ben Platt, said the “ugly and scary” display was a reminder of why they are retelling the story of the lynching of Leo Frank, a Jewish businessman in Georgia.The producers and star of “Parade,” a Broadway musical about an antisemitic lynching in Georgia a century ago, condemned a small neo-Nazi demonstration that took place outside the show’s first preview performance on Tuesday night.The show centers on the story of Leo Frank, a Jewish factory manager in Atlanta who was convicted in 1913 of raping and murdering a 13-year-old girl. Responding to an outcry about whether Frank had been wrongfully convicted in a trial tainted by antisemitism, the Georgia governor commuted his death sentence. Months later, Frank was lynched by a mob.Ben Platt, the Tony-winning actor who plays Frank, had already described the musical revival as a timely story to tell at a moment when antisemitic incidents and hate speech have been a part of political and cultural conversations in America.But the appearance of about a dozen demonstrators outside the Bernard B. Jacobs Theater, some holding a sign linking them to the National Socialist Movement, a neo-Nazi organization, further underlined the current cultural relevance, the show’s producers said in a statement on Wednesday morning.“If there is any remaining doubt out there about the urgency of telling this story in this moment in history, the vileness on display last night should put it to rest,” the statement said. “We stand by the valiant Broadway cast that brings this vital story to life each night.”Platt, who won a Tony for “Dear Evan Hansen” and also appeared in last year’s brief run of “Parade” at New York City Center, learned about the demonstration on social media after he stepped offstage on Tuesday, he said in an Instagram video after the show.“It was definitely very ugly and scary, but a wonderful reminder of why we’re telling this particular story,” Platt said.The demonstration was also condemned by Actors’ Equity Association, the union representing Broadway actors and stage managers.In a video recorded by a bystander that was posted to Twitter, the demonstrators are seen and heard targeting Frank and the Anti-Defamation League, a group fighting antisemitism that was founded in the aftermath of Frank’s conviction. Some of them stood by a banner advertising the National Socialist Movement. One masked protester handed out fliers that promoted a separate group with neo-Nazi symbols and told people outside the theater that they were about to “worship a pedophile.”Burt Colucci, the leader of the National Socialist Movement, confirmed on Wednesday that local members of his organization had been involved in the demonstration.Frank’s conviction has been the subject of renewed scrutiny: In the 1980s, he received a posthumous pardon in Georgia, and in 2019, the district attorney in Fulton County created a panel to reinvestigate the case.“Parade” had a brief initial run on Broadway in 1998 that was not a commercial success, but the musical won Tony Awards for its book (by Alfred Uhry) and score (by Jason Robert Brown). Its run last year received positive reviews, including from Juan A. Ramírez, who said in The New York Times that it was “the best-sung musical in many a New York season.”The revival, directed by Michael Arden, is scheduled to run through early August.“Now is really the moment for this particular piece,” Platt said on his Instagram video, noting that he hoped the performance on Tuesday would make a more lasting impression than “the really ugly actions of a few people who were spreading evil.” More
In 2021, the global music company BMG was looking for a hit in France’s growing hip-hop market when its executives came up with a strategy: They would sign Freeze Corleone, a rising rapper on the Parisian scene with an aura of mystique, a hit album and more than a million monthly listeners on Spotify.There was one problem. Freeze Corleone had been widely condemned in Europe for antisemitic lyrics. “I arrive determined like Adolf in the 1930s,” he rapped in French in one 2018 song, and, in another, “Everything for the family, so that my children live like Jewish rentiers,” a word often associated with landlords. Other tracks have included conspiracy theories about 9/11 and a shout-out to “the Aryans.”Just a year before BMG’s deal with him, Freeze Corleone had been dropped by his previous label, the French arm of the giant Universal Music, which said that his music “amplified unacceptable racist statements.”“In order to mitigate the risk of possible controversy,” BMG executives wrote in a memo, they had a workaround. The contract with Freeze Corleone stipulated that the label had the right to approve his lyrics and that it would keep BMG’s involvement with his career hidden, according to documents and internal emails reviewed by The New York Times.“No BMG logo anywhere on the release,” Dominique Casimir, one of the company’s most senior executives, emailed to a company lawyer and other executives.She also demanded there would be no announcement heralding the deal. “No signing picture,” Ms. Casimir wrote. “Sorry to be this strict.”A few weeks later, in October 2021, BMG signed a one-album deal with Freeze Corleone worth more than one million euros, or about $1.1 million.In the end, BMG didn’t put out the album. In a recent interview, Ms. Casimir said that she had decided to cancel the deal the day before the release of its first single.But the story of BMG and Freeze Corleone raises questions about why BMG executives had signed him in the first place while going to great lengths to conceal the relationship. And it offers an object lesson in the temptations and risks corporations face when they seek to capitalize on the notoriety of pop-culture figures. That tension played out on a bigger stage last year when, amid a rising tide of antisemitism, Adidas ended its lucrative partnership with Kanye West after he made antisemitic comments.In the interview, Ms. Casimir spoke about the challenges of monitoring a large pipeline of content at a multinational company; said that the decision to omit BMG’s name from the album had been made mutually with the artist; and described BMG’s ultimate decision to scrap its deal with Freeze Corleone as a sign that its content moderation policies had worked.“People make mistakes,” she said. “We caught the mistake. And whatever the outcome of that mistake is, we have to deal with that.”A Fraught HistoryThis was not the first time that BMG, and Ms. Casimir, had to scramble to minimize damage over antisemitic lyrics.In 2018, the company was at the center of a media firestorm over an album it had released the year before, “Jung Brutal Gutaussehend 3” (“Young Brutal Good-Looking 3”), by a pair of German rappers, Kollegah and Farid Bang. Despite lyrics like “My body is more defined than Auschwitz prisoners” and “make another Holocaust, show up with a Molotov,” the LP had become a monster hit.When that record (which BMG executives now refer to as “JBG”) won best hip-hop/urban album at the Echo awards, Germany’s equivalent of the Grammys, other artists revolted. Some, like the classical conductor Daniel Barenboim and Klaus Voormann, the musician and artist who worked with the Beatles, returned their prizes in protest. The media and politicians in Germany — where there are strict laws against hate speech and Nazi propaganda — zeroed in on the uproar. The Echo awards were discontinued permanently.The rebuke was felt particularly strongly at BMG, which is part of the German media conglomerate Bertelsmann. In 2002, Bertelsmann had apologized for its past ties to the Nazi regime.In response to the uproar, BMG said it would give 100,000 euros to a campaign against antisemitism. It sponsored a series of songwriting workshops centered on opposing hate speech through music.Ms. Casimir, who had overseen the deal for “JBG” as the managing director of BMG’s German market, became a public face of the company’s campaign. “Given Germany’s history, it is everyone’s responsibility to take a stand against antisemitism and hate,” she said in a news release.The company enlisted the help of Ben Lesser, a Holocaust survivor who speaks to groups around the world through his Zachor Holocaust Remembrance Foundation. Soon after the awards, Mr. Lesser spent about three hours at a theater in Berlin, sharing his wrenching personal story with BMG employees and local schoolchildren, he and his daughter Gail Lesser-Gerber said in an interview.BMG asked Mr. Lesser, now 94, to take part in a songwriting workshop in Los Angeles in early 2019. At the five-day event, he consulted with musicians as they wrote and recorded tracks with uplifting messages, including “Letter to the World,” sung by Emily Vaughn.The label let Mr. Lesser know that to support his efforts to eradicate antisemitism, it would give the foundation the revenue generated by the songs.“Altogether, it’s been less than $100,” Ms. Lesser-Gerber said. But she said that money was not the incentive. “The motivation was to get the message out.”Lyrics About Hitler and JewsFreeze Corleone rarely speaks to the news media. His real name is Issa Lorenzo Diakhaté, and he was born in a suburb of Paris in 1992. His father is Senegalese and his mother Italian. The rapper did not respond to numerous messages sent by email and social media requesting comment for this article. A business associate who helped him arrange his deal with BMG declined to comment.Yet he speaks through his music. Rapping in a low voice, over minor-key piano figures, he performs a variation of drill, a hip-hop style often filled with dark tones and violent imagery.Many of his lyrics feature standard hip-hop tropes, like allusions to sports and pop culture. On one track he rhymes the name of Larry Bird, the Boston Celtics legend, with that of Marty Byrde, the money launderer played by Jason Bateman on Netflix’s “Ozark.” But a thread of antisemitism runs throughout his work, manifested in Nazi references, dismissals of the Holocaust, and slurs and stereotypes about Jews.He has boasted of having “the propaganda techniques of Goebbels” and “big ambitions” like “the young Adolf.” In one song, “Le Chen,” from 2016, he rapped: “I’ve got to get the khaliss moving in my community like a Jew.” In Wolof, a language spoken in Senegal, where he spent time growing up, khaliss means money.Olivier Lamm, a music critic for the French newspaper Libération, said that “the thematic substance of Freeze Corleone’s rap is obsessively antisemitic.” He cited an example from one of the rapper’s early tracks in which he used a profanity in dismissing the Shoah — a term for the Holocaust — and pointed to lines on his latest album, “Riyad Sadio,” that seem to refer to Israel and Jews, with key words bleeped out.In 2020, Universal Music France released “La Menace Fantôme” (“The Phantom Menace”), which went double platinum in France, selling the equivalent of 200,000 copies there. Lyrics highlighted “Aryans,” though did not explicitly address Jews.But the album’s popularity drew attention to Freeze Corleone’s earlier lyrics about Hitler and Jewish landlords, and in the resulting controversy, he was dropped by Universal.“Finally free,” the rapper tweeted.Freeze Corleone’s name on a marquee continues to draw protests. A concert planned for late last year in Montreal was canceled after it drew condemnation from some leaders in the local Jewish community. Local officials in Rennes, France, have asked organizers to remove him from a festival next month.The Fine PrintBMG executives knew that signing Freeze Corleone could result in blowback, according to internal documents, but they were attracted to his market potential. “This signing will strengthen BMG France’s position on the strategic market of urban music and hopefully bring our first platinum local record, a key milestone to sign bigger urban acts later,” read an internal investment request memo.The memo, sent in September 2021 by two executives in the company’s French office, weighed the risks of hate speech against the financial upside of working with him.Pro: “Freeze Corleone is France’s fastest growing artist in the last 2 years,” the executives, Sylvain Gazaignes and Ronan Fiacre, wrote in the memo. “Riyad Sadio,” his album with Ashe 22, another French rapper, was ready to go and “would really help us meet our revenue target,” another document read, and it projected revenue of 1.2 million euros from the project and profit of 155,000 euros.Con: “Freeze Corleone faced controversy when releasing his first album in 2020,” the BMG memo noted, with understatement. An investigation, the memo added, had been opened by French authorities “on the grounds of incitement to racial hatred,” but had concluded “there was no ground for prosecution.”In fact, that investigation was closed with no charges brought because the statute of limitations had passed, a spokesman for the Paris prosecutor’s office told The Times.According to BMG documents, no money would be paid until executives had listened to and approved the lyrics. There would be none of the usual publicity at the time of signing the deal and “the release will be white-labelled” — meaning that no BMG logo would appear on the music or marketing materials.The contract was executed a few weeks later, with BMG stipulating that the new album had been listened to and approved. Under the terms of the contract, that should have guaranteed Freeze Corleone at least his initial payment of 500,000 euros. BMG declined to comment about whether it had paid him the money.When the two BMG employees in France approached her about the deal, Ms. Casimir, who by then had been given oversight of most of the European market, said she told them that it can be difficult to draw the proper line between artistic freedom and language that crosses lines of propriety.“You have to check the back story,” she said she told them. “You have to understand you work for a German company. You have to understand the history, because ‘JBG’ is a history. I mean, I lived in that moment.”The French employees assured her that the lyrics would be “clean,” she said, and that they would vet them before paying Freeze Corleone. Neither Mr. Gazaignes nor Mr. Fiacre responded to text messages seeking comment.BMG executives cleared the lyrics of Freeze Corleone’s album, “Riyad Sadio,” and prepared to release its first single, “Scellé Part. 4,” in late October.At the last minute, the label abruptly pulled back. Ms. Casimir said that days before the song’s scheduled release, she decided to have her team in Germany review Freeze Corleone’s past lyrics.“I must say, that was a very fast decision, the moment we translated some of those lyrics,” Ms. Casimir said. “We called the French team, said, ‘You have to end this relationship.’”She said she had alerted Hartwig Masuch, the BMG chief executive, about the termination, and that “he agreed with the next steps.” BMG did not make Mr. Masuch available for comment.After BMG canceled the deal, Freeze Corleone released the album independently. It has had modest success, drawing more than 40 million streams on Spotify.Ms. Casimir said that two of her employees in France no longer work for BMG as a result of the episode. “It has consequences,” she said. BMG executives declined to name which employees left the company; Mr. Gazaignes remains a top executive in the French division.In 2022, Ms. Casimir was promoted to chief content officer, and was given a seat on BMG’s board. More
