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    Judge Blocks Joint Streaming Service from Disney, Fox and Warner Bros. Discovery

    The planned service from Disney, Fox and Warner Bros. Discovery was slated to cost $42.99 a month and aimed at fans who had abandoned cable TV.A judge issued a preliminary injunction against Disney, Fox and Warner Bros. Discovery on Friday over a planned sports-focused streaming service from the companies, saying the joint venture would most likely make the market for sports viewership less competitive.The 69-page ruling from a federal judge in New York’s Southern District effectively halts — at least for the moment — the companies’ ambitious plans for the service, called Venu, which was aimed at sports fans who had abandoned cable television.The service, which had been expected to become available this fall and cost $42.99 a month, promised to offer marquee games from the National Football League, the National Basketball Association and Major League Baseball.But the idea raised alarms with rivals, most notably a sports streaming service called Fubo, which sued to block the new service’s formation after it was announced this year. In a statement accompanying its complaint, filed on Feb. 20, Fubo alleged that Disney, Fox and Warner Bros. Discovery had “engaged in a long-running pattern” of trying to stymie its business through anticompetitive tactics.The complaint led to a hearing this month that focused on whether Fubo should be able to obtain a preliminary injunction against Venu, essentially stopping the sports-media venture from proceeding.In her ruling, Judge Margaret Garnett said Fubo was likely to prevail in its claim that the new service would “substantially lessen competition and restrain trade.” She added that refusing to grant the injunction could limit the effectiveness of any court order reached after a trial.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    N.B.A. Announces Lucrative Rights Deals With Disney, Comcast and Amazon

    The league rejected a bid by Warner Bros. Discovery to match Amazon’s offer.The National Basketball Association announced new rights agreements with Disney, Comcast and Amazon on Wednesday after rejecting a rival bid by Warner Bros. Discovery that would have kept games on its TNT network, which has broadcast the N.B.A. since the 1980s.The companies will collectively pay more than $76 billion over 11 years, according to four people familiar with the negotiations who spoke on the condition of anonymity to discuss the financial details. That will substantially increase the league’s annual revenue and reflects the continued importance of live sports programming even as streaming has reconfigured the entertainment industry.In making the announcement, the league said it had rejected Warner Bros. Discovery’s bid this week to match Amazon’s offer for its share of the package.“Throughout these negotiations, our primary objective has been to maximize the reach and accessibility of our games for our fans,” the league said in a statement. “Our new arrangement with Amazon supports this goal by complementing the broadcast, cable and streaming packages that are already part of our new Disney and NBCUniversal arrangements.” (NBCUniversal is owned by Comcast.)“All three partners have also committed substantial resources to promote the league and enhance the fan experience,” the statement added.The new deals, which include N.B.A. and some W.N.B.A. games, will take effect with the 2025-26 season and are more than two and a half times the average annual value of the league’s current rights agreements.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Howie Schwab, ESPN Researcher and Trivia Star, Dies at 63

    He stepped out of his behind-the-scenes role in 2004 when he was cast as the ultimate sports know-it-all on the game show “Stump the Schwab.”Howie Schwab, a sports nerd who parlayed his love of statistics into a long stint at ESPN that was most notable for his starring role as the ultimate trivia expert on the game show “Stump the Schwab,” died on Saturday in Aventura, Fla. He was 63.His death was announced on social media by his wife, Suzie Davie-Schwab. His mother, Dona (Bressner) Schwab, said he was in a hospital being treated for an infection when he died, apparently of a heart attack.Mr. Schwab had been at ESPN for 17 years in behind-the-scenes roles as a researcher and producer when he was tapped in 2004 to star in his own show.On “Stump the Schwab,” three challengers vied to outdo Mr. Schwab in answering questions posed by the host, Stuart Scott, in the opening rounds. In the final round — called the Schwab Showdown — the best of the three went head to head against him for a $25,000 grand prize. Mr. Schwab almost always won.In the episode that decided the 2005 season’s champion, Mr. Schwab entered the studio at the start of the show wearing a red boxing robe, with a woman on each arm; he then doffed the robe, revealing a Derek Jeter jersey, and shadowboxed.“I am ready to rumble,” he told Mr. Scott.Mr. Schwab did not look like a typical television star: He was overweight, wore glasses and sported a goatee.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    ESPN, Fox and Others to Launch Sports Streaming Service: What to Know

    The joint venture announced by Disney, Fox and Warner Bros. Discovery will offer a lot, but it may not be enough on its own for serious fans.Disney, Fox and Warner Bros. Discovery announced on Tuesday that they would join together and sell access to all of the sports they televise through a new streaming service. It will be available this fall, but many other details, like price or who would run the service, are not yet known.The subtext of the agreement — and of most decisions media companies make — is that the cable bundle is collapsing. A decade ago, about 100 million homes in the United States subscribed to a package of cable or satellite television channels. Today, that number is around 70 million, and dropping.Media companies know that young adults no longer sign up for cable, and that their best customers are also their oldest. They know people no longer think of “television,” but are instead used to “content” that can be watched on a television, a phone or some other device.Cable’s days seem numbered but right now it is still a profitable business — streaming, for most companies, is not — and the biggest audiences for shows, especially sports, still exist on traditional television. So how do media companies get from where they are today to where they are going to be?With, they hope, deals like the one announced this week.How does it work?Disney, Fox and Warner Bros. Discovery have bundled 14 of their channels that show sports — the full list includes ABC, ESPN, ESPN2, ESPNU, SEC Network, ACC Network, ESPNews, Fox, Fox Sports 1, Fox Sports 2, Big Ten Network, TNT, TBS and truTV — and the ESPN+ streaming service, and will sell them as a single package.How much will it cost?That was not announced. But you can expect it to cost more than the $15 or so a month that most streaming companies charge, and less than the $100 or so it costs each month to subscribe to a pay television package. Ads will be shown on the new service.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    ‘Hors Pistes’ Is an Arts Festival About Sports, for People Who Don’t Like Sports

    A series of events in preparation for the Paris Olympics explores a paradox, since arts and sports rarely mix in France.When it comes to the biggest sports show on earth, many Parisians have reached the stage of begrudging acceptance. The level of disruption — and metro price hikes — to get the city ready for this summer’s Olympic Games hasn’t exactly endeared the event to locals, especially those who favor culture over sports.“The Olympics are coming — whether we like it or not,” a curator from the Pompidou Center, Linus Gratte, said as he introduced a performance there this past weekend as part of the “Hors Pistes” festival. The audience chuckled.“Hors Pistes” (meaning “Off-Piste”), a festival the Pompidou Center says is devoted to “moving images,” came with an Olympic-ready theme this year: “The Rules of Sport.” It is part of the Cultural Olympiad, the program of arts events that is now a part of the Olympic experience in every host city.For the Paris Cultural Olympiad — spearheaded by Dominique Hervieu, an experienced performing arts curator — the city has opted to go big. Any cultural institution could apply for the “Olympiad” label, leading to a sprawling lineup of sports-related exhibitions and performances, which started back in 2022. This has led to a degree of confusion over what, exactly, the Olympiad stands for: Its official website currently lists no fewer than 984 upcoming events.And quite a few of them end up exploring a paradox, because art and sports rarely mix in France. As a rule, the country’s artistic output leans toward intellectualism rather than the virtuosity embodied by high-level athletes. The Pompidou Center, a flagship venue for contemporary art, telegraphs as much in its “Hors Pistes” publicity material, which says the festival’s goal is “to question and subvert the rules of sport, and to imagine new interpretations of them.”While the Pompidou is primarily an art museum, and “Hors Pistes” comes with a small exhibition, the festival features a significant number of performances, onstage in the center’s theater, or in its galleries. Some of these struggled to find coherent common ground with sports, however, like Anna Chirescu and Grégoire Schaller’s “Dirty Dancers,” an hourlong dance performance staged in the exhibition space, with sports-style bleachers for the audience.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Joel Embiid Wants the African Diaspora to Flourish Onscreen

    “I’ve always been passionate about storytelling,” said the N.B.A. star, whose production studio will create a documentary about Memphis Depay’s success on the Dutch soccer team.Joel Embiid knew as early as his rookie season in the National Basketball Association that he eventually wanted to enter the media industry.Seven years later, he is now at the pinnacle of the sport — the league’s reigning most valuable player, Embiid set a Philadelphia 76ers record last week by scoring 70 points in a game — and is ready to take on that new challenge.Embiid, 29, who moved from Cameroon to the United States as a teenager, has created a production studio, Miniature Géant, that he hopes will amplify the culture of his home continent. The studio intends to profile athletes and entertainment figures of African descent, with an initial goal of selling content to streaming services.“We’re dabbling in a lot of different spaces, but the common denominator is Africa and the joys and the quest of African people and the African diaspora,” said Sarah Kazadi-Ndoye, who is the studio’s lead creative executive and was born in the Democratic Republic of Congo.Miniature Géant’s first documentary will explore themes of race and identity as it follows Memphis Depay, a Dutch soccer player who was born to a white mother from the Netherlands and a Ghanaian father. The studio is also having exploratory conversations with the Cameroonian mixed martial arts fighter Francis Ngannou, a former Ultimate Fighting Championship heavyweight champion. In addition to coverage of athletes, the studio hopes to also explore the entertainment world.Embiid is one of several athletes to enter the world of content creation. The basketball player Giannis Antetokounmpo recently announced the start of a production company with the ESPN analyst Jay Williams. The retired National Football League quarterbacks Tom Brady and Peyton Manning created similar organizations and have released projects with ESPN and Netflix.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber?  More

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    How Sexyy Red’s ‘SkeeYee’ Seized Sports in 2023

    After Sexyy Red released the hit single “SkeeYee” in June, the song quickly spread to practices, locker rooms and stadiums.The rapper Sexyy Red had the best year of her budding career in 2023, earning a spot on Drake’s newest album, concluding a 20-city tour and releasing her popular mixtape, “Hood Hottest Princess.”One of the mixtape’s songs, “SkeeYee,” quickly spread on social media after its release in June. Titled after a phrase the rapper described as a form of catcalling or flirting, the sexually explicit “SkeeYee” ranked No. 1 on the inaugural TikTok Billboard Top 50 chart.Professional and collegiate athletes were among the fans, and the song quickly became a presence in locker rooms, in stadiums and on teams’ official social media channels.Several athletes said they most enjoyed the song’s fast-paced, energetic beat, which was created by the prominent rap producer Tay Keith. But they also pointed to the tone in which Sexyy Redd delivers lyrics like “If you see me and you tryna see what’s up.”“It’s like an anthem at this point,” said Lonnie Walker IV, who plays basketball for the Brooklyn Nets. “It really uplifts people and gets people excited. It gives you a little bit of confidence, a little bit of swagger when she’s talking her stuff.”As the year comes to a close, The New York Times retraced some key moments to show how the song took over the sports world.Securing a Prime Television spot‘It Was Just Good Vibes’Several weeks before heading to the New York Jets’ training camp, linebacker Quincy Williams and running back Michael Carter were driving around Miami when Carter played “SkeeYee” on the vehicle’s stereo.“As I was listening to it, at first I was like, ‘I don’t know,’ but as we kept listening, I was like, ‘OK, that is kind of catchy,’” Williams said.When they returned to New Jersey, the song bubbled in the locker room. Carter said it helped the team bond amid the hot summer days and intense N.F.L. practices.“We were always with each other — there’s no girls around — so it was just good vibes and the guys,” said Carter, who now plays for the Arizona Cardinals. “It was a song that everyone knew the words to.”The fervor among the Jets led to a notable appearance for “SkeeYee” on “Hard Knocks,” the annual series by NFL Films and HBO that follows a team through training camp. The scene shows players and coaches dancing, nodding and voicing their approval on the practice field as the song blares over speakers.New York Jets players reveled in “SkeeYee” on HBO’s “Hard Knocks.”HBOJon Blak, the team’s D.J., said that he had played the song only about twice a week to prevent it from becoming stale, and that camera crews captured the 75-second sequence across several days. But each time the song blasted, the players reacted positively, Blak said.“It was so convincing that obviously the players loved it, and it was like a call to action,” Blak added.Infiltrating Athlete celebrations‘Catching Its Wave’As the scene from “Hard Knocks” hit social media, the song’s reach swelled. Williams said his Miami friends joked that they should receive credit for its increasing popularity.Sexyy Red attended the Jets’ home opener against the Buffalo Bills on Sept. 11 and took pictures with players before the game, a tight contest in which Bills receiver Stefon Diggs used the song’s lyrics during a touchdown celebration.A few weeks later, the rapper made a similar appearance ahead of Penn State football’s annual “White Out” game.As the song’s popularity grew, it appeared in more venues. The Baltimore Orioles played it in the locker room after winning their Major League Baseball division on Sept. 28. Two days later, so did the Ole Miss college football team after an important win.By Oct. 7, the Ultimate Fighting Championship fighter Bobby Green was using “SkeeYee” as his entrance song for a fight in Las Vegas.“It’s in the streets, I felt like it was the newest thing out right now,” said Green, who was introduced to the song by one of his sponsors. “I could see it catching its wave.”Athletes have responded similarly to trending music in the past: In 2016, many professional and college teams completed the “Mannequin Challenge,” standing still for about 30 seconds until the chorus of “Black Beatles” by the rap duo Rae Sremmurd began. In 2013, there was the “Harlem Shake Challenge.”Flourishing on Social Media‘Show Them How We Rock’As athletes embraced “SkeeYee,” so did their teams, which pounced at the opportunity to leverage the trend.Ahead of the N.B.A.’s annual Media Day on Oct. 2, the social team for the Brooklyn Nets discussed ways to market its players as they underwent a daylong gantlet of photo shoots and interviews. It planned to tape a staff member reciting part of a “SkeeYee” lyric and see if each player could finish it.Brooklyn Nets players were asked to finish the lyrics of Sexyy Red’s summer hit.Brooklyn NetsThe video received over two million views on Instagram.“I think the opportunity to reach potential new fans really comes through cultural crossover,” said Alessandro Gasparro, the senior director of content for BSE Global, the Nets’ parent company. “Getting stuff like this really helps humanize our players.”A week after, a fan edited a video of the World Wrestling Entertainment star Joshua Fatu, known as Jey Uso, conducting the crowd at an event. The fan had superimposed “SkeeYee” over the video’s original audio.Sexyy Red noticed and posted on social media that she would like to be invited to a W.W.E. event. Fatu responded: “Hell yea u invited!! Special guest!!”The invitation still stands.“If she’s making noise, good or bad, I’m all for it — she’s more than welcome,” Fatu said. “If we can bring the outside people in and show them how we rock, why not bring the music business here?” More

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    Rich Paul, N.B.A. Power Broker, Growing Up and Finding Peace

    When Rich Paul considers his life now, he sometimes thinks how far it seems from his childhood, growing up Black in a particularly dangerous part of Cleveland.For the past two decades, Mr. Paul, 42, has been a polarizing force in basketball. A power broker in a specialized world, he is slim, 5-foot-8 and sharply dressed, often appearing on the margins of photos snapped at marquee events.Many saw him as LeBron James’s confidant, and later as his agent. But as he built a sports agency, Klutch Sports Group, that rivaled and irritated more established companies, he has worked to separate his identity from that of Mr. James’s.Mr. Paul is now a courtside fixture at N.B.A. games. He collects art. He lives in Beverly Hills. And he is in a yearslong relationship with the Grammy-winning singer-songwriter Adele. Mr. Paul has helped N.B.A. players shift power away from teams and to themselves, like when he maneuvered a 2019 trade that sent Anthony Davis to the Los Angeles Lakers to join Mr. James.On Tuesday, Roc Lit 101, an imprint of Random House, will publish his memoir, “Lucky Me.” It is a bid by Mr. Paul to both own his past — growing up with a mother who battled addiction and acknowledging his own drug dealing — and celebrate the way his difficult upbringing, and in particular his father, prepared him for his future.Recently, at a restaurant in a five-star hotel in Midtown Manhattan, with sculptures of tropical birds in the light fixtures, Mr. Paul mused about his hope that athletes would focus on the peace of mind that can come with real financial security, not the fleeting pleasure of social media attention and the temporary financial windfalls that come with it. The idea of finding peace set off another thought.“I come from a place where every day is chaotic. Every. Day,” Mr. Paul said, his voice rising as he began tapping hard on the table to emphasize his words. “Sirens, all day long. You have to wear headphones. I should have been the inventor of Beats, as many sirens as I had to listen to, and yells and cussing outs and everything.”After a moment, he returned to his original point.“These kids, they just want clout,” Mr. Paul said. “I don’t understand it.”One of the main themes of the memoir is the influence Mr. Paul’s father had on him.Sinna Nasseri for The New York TimesIt’s why, he said, he was so passionate about becoming an agent. He had heard so much about players being broke despite initially getting lucrative contracts.“There’s no line down the street to get to knowledge,” Mr. Paul said. “It tells you a lot.”In thinking about Mr. Paul’s memoir, Chris Jackson, the publisher and editor in chief of Roc Lit 101, said he was interested in Mr. Paul as part of a generation of Black men “whose formative experiences were during that period that was defined by crack cocaine and the post-civil rights cocktail of white flight, urban abandonment and families that really struggled to stay together.“And how out of that kind of experience of survival, so much was created, and how the entire country was shifted by people who were kind of forged in that.”The broad strokes of Mr. Paul’s back story have been recounted before, the way his mother had struggled with drug addiction and his father, who had another family, raised him in the family’s corner store. How a chance meeting with Mr. James at an airport in Akron, Ohio, turned into a partnership that changed the course of his life.In the memoir, which was written with the journalist Jesse Washington and features a foreword by Mr. James, Mr. Paul goes further than ever before. He depicts in heartbreaking detail the ways his mother’s absences forced her children to act older than their ages, contrasting those stories with her energy and charisma when she was clean.“It was therapeutic for me, but at the same time I wanted to make sure that people understood it wasn’t all bad,” Mr. Paul said.He writes that his father taught him discipline and how to run a business. Not all of his father’s business dealings were strictly legal, but Mr. Paul said he always ran them with honor. His father’s advice is sprinkled throughout the memoir, as are the ways Mr. Paul learned to make money and earn respect. Dressing well was always a big part of that.He writes of the devastation he felt at losing his father, whom he calls his “moral compass,” in 2000, which led to him selling cocaine for the first time. He shares his unease at selling hard drugs, which had shattered his mother, but said that he was swept up by a desire to compete and win.During lunch in Manhattan, Mr. Paul said he hadn’t felt comfortable publicly sharing stories about selling drugs before, though he knew drugs weren’t exclusive to his community.“I’ve talked about it with clients, just in conversation, and they resonate with it because when you grew up how we grew up it’s in your family,” he said. Two days later, on a rainy Sunday afternoon in Brooklyn, a car picked Mr. Paul up outside a townhouse to take him from one podcast taping to another. (Near the end of the first show, Mr. Paul had been asked to name his favorite Adele song, but, having some editorial control, he requested a different question.)“I try to keep it as private as I possibly can,” Mr. Paul said of his relationship with Adele.Lauren Bacho/NBAE, via Getty ImagesDuring the drive, Mr. Paul made phone calls. He pitched a client to a shoe company, and then called a friend to plan where they would watch the Cleveland Browns game later that day.Suddenly his eyes widened in happiness as he looked at his phone.“A couple got married in my shoes!” he said. Mr. Paul, who has a shoe collaboration with New Balance, showed a photo to a Klutch employee acting as his chief of staff.He FaceTimed with Adele to see how her morning had gone. Then he chose a different watch and different Klutch Athletics sweatshirt, the clothing brand he has created with New Balance, for the next taping.Asked if he has a stylist, Mr. Paul proudly said no.“I used to style LeBron his rookie year,” he said, adding: “I could be anything. I could be a stylist, music executive, coach.”Mr. James was a teenager when he met Mr. Paul, who had a jersey resale business sometimes run out of the trunk of his car. Soon, Mr. James was paying him $48,000 a year, confident Mr. Paul was worth the investment. Mr. Paul watched Mr. James’s career unfold. Then, when Mr. James hired Creative Artists Agency, one of the most powerful agencies in sports and entertainment, Mr. Paul began working for the agency. He helped recruit clients, saying he knew most agents “couldn’t do it.” Mr. Paul was dismissed by some who believed his success came solely because of his friendship with LeBron James.Jim Poorten/NBAE, via Getty ImagesHe met business moguls, from Warren Buffett to Jay-Z, and asked plenty of questions. His friendly boldness attracted people.“Flawlessly confident,” said Rich Kleiman, the longtime manager for the N.B.A. star Kevin Durant, and a founder of Mr. Durant’s media company, Boardroom. Mr. Kleiman was working with Jay-Z when he met Mr. Paul, and saw in him hints of Jay-Z’s self assurance. “There’s a way to be confident where you can make anyone believe you.”When Mr. Paul started Klutch Sports in 2012, nine years after Mr. James’s N.B.A. career began, Mr. James and three other players immediately became clients.Chatter quickly followed — in the news media, primarily anonymous — from other agents questioning Mr. Paul’s qualifications. He had never received a college degree and they viewed him as a lucky member of a star athlete’s entourage.Maverick Carter understands. He grew up in Akron with Mr. James, has handled his business affairs for years and is the chief executive of The SpringHill Company, an entertainment and production company he founded with Mr. James. For a while, he said, it could seem like his “first name was ‘LeBron’s’ and my last name was ‘friend.’” “It’s straight-up disrespectful when they say, ‘Rich Paul is only successful because he’s doing this with LeBron,’” Mr. James wrote in the foreword to Mr. Paul’s memoir. “That’s like saying I don’t demand the same excellence from my partners that I demand of myself, or that Rich’s other clients don’t think for themselves.”Mr. Paul doesn’t argue that he didn’t benefit from his friendship with Mr. James. He just thinks that if he hadn’t been a young Black man getting career help from a powerful friend, and an athlete at that, his story would have been framed differently.Still, Mr. James is entering his 21st N.B.A. season, which means life after LeBron James is in the not-too-distant future for Klutch Sports Group.The agency now has 198 clients between the N.B.A., W.N.B.A., N.F.L. and athletes looking for deals related to their name, image and likeness. Klutch has partnered with United Talent Agency, and Mr. Paul is the co-head of UTA’s sports division.The agency still attracts defectors from other agencies, but it experiences ebbs and flows. Three prominent players’ relationships with Klutch ended this year — Ben Simmons of the Brooklyn Nets, Anthony Edwards of the Minnesota Timberwolves and OG Anunoby of the Toronto Raptors.Some N.B.A. agents have quietly admired what Mr. Paul has accomplished, while others find him too aggressive in pursuing clients from other agencies.Mr. Paul said he was proud that many of his clients began their careers with other agents. He sees it as a sign of his superior ability to connect with players.“This is one thing my dad always taught us: No matter what somebody else is doing to you or done to you, that don’t mean you follow suit,” Mr. Paul said. “You stay the course. You do what you know is right.”There are those who don’t like the credit he gets for fostering an era of player empowerment in the N.B.A. Mr. Paul is known for aggressively advocating for his clients’ interests, even if that means demanding a trade while they are under contract, but he doesn’t shy away from telling them to pull back when he finds their wishes unrealistic.Mr. Paul’s Klutch Sports Group has nearly 200 clients.Sinna Nasseri for The New York TimesAs he navigates the current landscape of athlete management, he worries about the way players and their parents think about branding.“There’s nothing wrong with being a great basketball player and make all the money you can being a great basketball player,” Mr. Paul said. “Because I look at it this way: Being a great basketball player, being able to make four or five, $600 million playing a game of basketball is no different than building a business and selling it.”Mr. Paul’s career has kept him close to superstardom. But recently, his relationship with Adele has thrust him into a spotlight that isn’t always comfortable.“I try to keep it as private as I possibly can,” he said. When he and Adele began attending N.B.A. games together, dozens of search engine optimized headlines followed, asking: “Who is Adele’s boyfriend, Rich Paul?” Last month she even referred to Mr. Paul as her husband while speaking to a fan.“I’m in a place now where I’d rather she be happy than me,” Mr. Paul said. “Not that I don’t want to be happy, I want it to sound the right way. Just understanding the importance of someone that you are involved with, that you’re dating and that you’re spending your time with, that you may love. You understand the importance of them and their happiness.”Love has never been an easy subject for him. His parents never told him they loved him, though he says he has no doubt they did.Now, he said, he makes a point to tell his three children he loves them. It is one lesson he didn’t learn from his father because vulnerability was dangerous when he was growing up.It is one illustration of how different his life is from the one he lived growing up. But he doesn’t want anyone to forget how it started. More