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    Artist of the Week: Ava Max

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    The ‘Sweet but Psycho’ hitmaker is spreading empowerment message with her inspiring single ‘Kings and Queens’ while taking the throne on Billboard chart and radio airplay.

    Dec 21, 2020
    AceShowbiz – Ava Max is blasting to No. 1 on Billboard music chart with her inspiring single “Kings & Queens”. The pop dance song is not only easy on the ear, but it also carries a wonderful message. She connects with both genders as she toasts men who respect, support, and stand up for their women and celebrates all the brave queens who are “fighting alone.”
    “Female empowerment is very strong in my life and that’s how I am. I’m a very outspoken person and it shows in my music, especially my lyrics and in the album,” she explained in an interview with Billboard.
    The 26-year-old singer/songwriter hit the summit on Billboard’s Adult Pop Songs radio airplay with the empowering single. It marked her first No. 1 song in the music ranking after she reached the second place on the chart last year with her breakout hit “Sweet but Psycho.”
    “Kings & Queens”, which spawned a revamp with Lauv and Saweetie, also took the throne on the Mediabase hot adult contemporary radio chart for second consecutive week while staying at the runner-up position on this week’s Mediabase pop radio airplay chart.

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    The song additionally reached No. 13 on Billboard Hot 100 with over 628 million in all-format radio audience and 152 million on-demand U.S. streams. On Adult Contemporary, it climbed to No. 21, joining Ava Max’s new holiday single, “Christmas Without You,” which ranked five spots higher at No. 16 on the chart.
    While the festive anthem is a standalone song, both “Kings & Queens” and “Sweet but Psycho” are featured in Ava Max’s debut studio album “Heaven & Hell”.
    “It resembles everything I’ve gone through,” she explained the title, “and I think everybody goes through heaven and hell in their own ways, like good days, bad days, the yin and the yang you know? Both worlds, it’s never great all the time, so I think that’s why.”
    The album was divided into three sections; Heaven, Purgatory, and Hell. She elaborated, “Heaven is more of energetic, upbeat, and anthemic songs so if you’re feeling very happy, and Hell is more of a moody, sonically darker theme but there are no sad songs on that one, they’re all very bold and strong. I didn’t want any sad songs so they’re pretty much in-your-face anthems.”

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      Ava Max Claps Back at Critics of Her Virtual Album Release Party on Roblox

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      The ‘Sweet but Psycho’ singer partnered up with the video game platform to hold a launch party for her debut album ‘Heaven and Hell’, which hit the stores on September 18.

      Oct 20, 2020
      AceShowbiz – Earlier this year, Ava Max made headlines when she chose a unique way to hold her album release party, though some people apparently were not as appreciative. In a new interview with Billboard, the “Sweet but Psycho” singer clapped back at those who criticized her virtual album release party on Roblox.
      When asked what she learned from using Roblox for her “Heaven & Hell” release event, Ava said, “It’s a great way to connect to your fans. I think virtual events are definitely going to be more prominent now, because everyone’s at home.” She elaborated, “I got a lot of love and a lot of hate, and I started laughing at the haters. I’m not striving to be cool, and I think that’s what makes my music relatable. I can definitely have fun with myself.”

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      Ava partnered up with Roblox for the “Heaven & Hell” launch party in September of this year. It featured the singer on a huge screen in front of a dance floor as she talked about the inspiration behind her album and performed several songs for her fans amid flashing lights, fireworks and a backdrop that transformed into a cartoonish version of hell.
      The event was a success. More than 1.1 million people showed up for the album launch party with a peak concurrent total of 166,620 people. This caused Roblox to consider integrating more visual concerts on the platform. “The stretch goal is to go to the non-obvious places, where we can make the virtual experience even better than the real-world experience,” said Jon Vlassopulos, Roblox’s head of music.
      Receiving generally favorable reviews from music critics, “Heaven & Hell” was released on September 18 and peaked at No. 27 on Billboard 200. Meanwhile, on the UK Albums Chart, it peaked at No. 2.

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