Barbie (Doll)

Subterms

    More stories

    • 75 Shares149 Views

      in Movies

      ‘Barbie’ Fans Show Up in Style

      by

      Fans nationwide shopped their closets for the rosiest interpretations of the Barbie ethos: sparkly bags, open-toed pumps, stretchy headbands and more.Karma Masselli woke up Thursday morning knowing it was a special day. The “Barbie” movie was finally here.Masselli, 26, and her group of about 25 friends began the festivities by rummaging through their closets for sheer pants and polyester shirts and pink Crocs to assemble their outfits, each representing a different doll: Cowgirl Barbie, Sporty Barbie, Vintage Barbie, Malibu Barbie, Mermaid Barbie and more.Next was “Barbie brunch” at a friend’s apartment in Brooklyn, featuring an array of pink foods, including pink deviled eggs, pop tarts, pasta salad with beets and pink salsa.“It felt like it was the Super Bowl at our ‘Barbie brunch,’” Masselli said. “It felt like we were getting together and having a holiday about girliness.”By afternoon, the group arrived in Manhattan, at the AMC in Kips Bay, to watch the long-awaited film. The screening was delayed for 25 minutes, but once the film started the packed theater erupted in applause. People clapped and cheered and guffawed as the Warner Bros. logo — in pink — appeared onscreen and when Barbie was introduced.“It was amazing,” Masselli said, emerging from the theater. “I cried.”Accessorizing, à la Barbie.Maansi Srivastava/The New York TimesRocking the orange midriff look with a little pink purse.Maansi Srivastava/The New York TimesStephen Solomon, Ezra Weingartner, Katy O’Connell, and Xandra Abney show off Barbie-inspired outfits outside the AMC Lincoln Square theater in Manhattan on July 20.Maansi Srivastava/The New York TimesMasselli, who wore a hot pink tank top with sparkling pink pants, was one of many New Yorkers who turned out for the opening weekend of “Barbie,” Greta Gerwig’s blockbuster film starring Margot Robbie as Barbie and Ryan Gosling as Ken.Starting Thursday afternoon, at theaters across the country and even overseas, seats were sold out to crowds brimming with color — one color in particular. Some clutched their favorite dolls, while others greeted friends with, “Hi, Barbie,” grinning.Many fans also chose to see a double feature by watching both “Barbie” and “Oppenheimer,” Christopher Nolan’s biopic about J. Robert Oppenheimer and the making of the atomic bomb. The unlikely pairing of these two smashingly successful films resulted in the movie event of the summer and the biggest box office weekend since 2019.“You could just feel the excitement, the energy and the joy in the theater,” said Stephen Solomon, 24, who saw “Barbie” at the AMC Lincoln Square on the Upper West Side. “It felt like an event.”Mary Albus, 28, entered the AMC Kips Bay theater holding a vintage Barbie doll, which she got on her 21st birthday. Albus shares the doll with her group of friends — the “sisterhood of the Traveling Barbie” — passing it around from friend to friend. Vintage Barbie was at one friend’s wedding in North Carolina; she has also been to Chicago, Pennsylvania, and elsewhere.Mary Albus, 28, carries a Barbie doll outside the AMC Kips Bay theater.Maansi Srivastava/The New York TimesIt just happened that the “Barbie” movie premiered during Albus’s turn with the doll.“They were like, ‘You have to take her to the Barbie movie,’” Albus said.May Haaf said seeing the movie with her 9-year-old daughter, Arya, was a bonding event and a way to celebrate female empowerment. Both wore matching white and pink “Barbie” T-shirts.“It’s like a new generation of movies where women can be individuals and not be married, and you don’t have to settle for anything,” Haaf said.Other fans who watched the movie also related to the film’s themes of female empowerment.Zoila Morillo, with a President Barbie sash, outside AMC Kips Bay theater.Maansi Srivastava/The New York TimesMay Haaf saw the movie with her 9-year-old daughter.Maansi Srivastava/The New York Times“You could just feel the excitement, the energy and the joy in the theater,” one fan said. “It felt like an event.”Maansi Srivastava/The New York Times“The movie especially was a really great commentary on the difficulties of being a woman but also how beautiful it is at the same time and the dichotomy that exists in womanhood,” said Sadie Veach, 23, who was wearing a pink pantsuit and pink eyeliner. Veach’s friend, Taylee Mathis, 25, was wearing a pink shirt and pants and carrying a skateboard. She said she grew up loving Barbie dolls, watching the Barbie animated movies and dressing like Barbie.“She’s more than just pink,” Mathis said. “With Barbie you can be anybody you want to be.”Maansi Srivastava contributed reporting. More

    • 100 Shares199 Views

      in Movies

      ‘Barbenheimer’ and a Film Critic’s Perspective, in Review

      by

      Manohla Dargis, the chief film critic for The New York Times, shares her thoughts on the movie event of the year and an industry still reeling from the pandemic.Times Insider explains who we are and what we do and delivers behind-the-scenes insights into how our journalism comes together.Manohla Dargis’s notebooks are full of illegible words and phrases.The chief film critic for The New York Times, Ms. Dargis takes note of memorable scenes while watching films she intends to review. In the darkness of a movie theater, her notes are rarely coherent, she admits, and distractions are inevitable.“Every so often when I’m watching a film, my pen drifts onto my shirt and I ruin it,” she said. “This is one of the great tragedies of being a movie critic.”This week, Ms. Dargis reviewed two much-talked-about movies new to theaters, “Barbie” and “Oppenheimer” — nicknamed the “Barbenheimer” movie event of the year on the internet.This highly anticipated film pairing comes at a fractious time for the American film industry, as 160,000 actors represented by SAG-AFTRA went on strike last week. They joined the thousands of television and film screenwriters already on the picket line over issues including pay and the use of artificial intelligence in creative capacities. The strikes have brought Hollywood productions largely to a standstill.In an interview, Ms. Dargis shared her thoughts on the industry’s recovery from the pandemic and what the strikes may bode for the imminent future of film. This interview has been edited.How does one begin to cover two of the most highly anticipated movies of the year?I’ve been at The New York Times for about 20 years, so I’ve experienced similar moments when two huge movies open on top of each other. Around Christmas time, movie studios release their big, so-called prestige movies, for example.I try to avoid reading about the movies before I write about them, but I do background research. I just want to have my own experience with a movie and know that a review is made up of my thoughts.How do you decide which films to write about?I try to find a balance that works for readers and what they expect from a film critic. I also have to be interested in the film. I reviewed an array of movies the other week, like the new “Mission Impossible,” a big studio movie, and “Earth Mama,” a smaller independent film.That week in some ways represents my ideal mix, where I’m really covering the field. I think if you only cover the spectacle blockbusters, you’re really missing out on the splendor of cinema.Can you take me through your review process?I try to see movies about a week in advance of their release date. I go to screenings; some are called all media screenings, where there are several hundred people in a big room at a commercial movie theater or at a movie studio. There are also smaller private screening rooms scattered across Los Angeles, where I live. I like seeing movies with other people. There’s something very special about the kind of energy that you have from being with others, particularly when you’re watching a comedy or horror movie and there’s a crowd dynamic.I always bring a notepad and a pen and write in the dark. Writing helps me remember things later because I try to absorb as much as possible while watching a film.You wrote in January about your optimism about women in film amid a range of movies centered on female characters. Are there other trends you are seeing in film right now?I mentioned that I reviewed a film called “Earth Mama” by a woman named Savanah Leaf; it’s her first feature film. It’s exciting to me that she’s one of a number of Black women filmmakers. We’re nowhere near where it needs to be, but there is a diversity of women who are making movies.Has there ever been moment like this in the movie industry?One of the funny things about the American movie industry is that it has lurched from crisis to crisis over time. Part of my optimism and hope is hanging onto the idea that the industry has managed to survive its transition to movies with sound, for example. Then TV came along and everyone thought it was the end. And then the internet happened.The American movie industry is built on crises. Right now, the streaming bubble has passed. We don’t know what happens next. That’s my greatest concern.Which film did you screen first, “Barbie” or “Oppenheimer?’I saw “Barbie” first; I saw them a few days apart, so I could be in the right head space. “Barbie” is enjoyable, but it didn’t linger with me. It wasn’t something where I came back home and said to my husband, “I just need to talk about ‘Barbie’ and its deep impression on me,” because it didn’t have one. I enjoyed it and then I had to figure out how to write about it.After a heavy film like “Oppenheimer,” do you need a film palate cleanser? How do you come down?Right after a movie, I often don’t want to talk to anyone about it. Except maybe my husband. When you leave a movie that really affects you, you’re still in the bubble of the movie for a while. That can be a joyous experience sometimes. I remember seeing a “Fast and Furious” movie and really enjoying it. But I also remember driving home a little too fast that night.A film like “Oppenheimer” — a smart, thoughtful movie talking about profound issues of great philosophical meaning — is pretty damn special. Even though I was shocked by the movie, I was happy to say that the film made me think about life. I am grateful for that experience. More

    • 113 Shares179 Views

      in Movies

      Barbie: Reviews of Greta Gerwig, Margot Robbie, Ryan Gosling

      by

      Some critics viewed the highly-anticipated movie as satirically capitalistic, while others saw it as capitalistically satirical.As reviews for “Barbie” rolled out ahead of its weekend opening, a critical divide emerged.Some thought that Greta Gerwig, the acclaimed director of “Lady Bird” and “Little Women,” had met the expectations for a more subversive take on the 11.5-inch Mattel phenomenon. They thought Gerwig’s script, which she collaborated on with her partner, Noah Baumbach, succeeded in acknowledging the criticisms that the Barbie brand has received over the years — including unrealistic representations of women’s bodies and, up until recent years, a lack of diversity in its collection — while presenting a comedy that leans into the delightful weirdness of the Barbie universe. Others felt that the director did not go far enough in dinging her corporate sponsors, keeping the critiques of consumerism and female beauty standards at surface level.Critics tended to be unified in their praise of the movie’s stars, however, celebrating Margot Robbie’s surprising emotional depth as the so-called stereotypical Barbie who embarks on an eye-opening journey outside of the meticulously manufactured dolls’ world, as well as Ryan Gosling’s deadpan comedy as a Ken who delights in his discovery of the patriarchy.Read on for some highlights.‘Barbie’ May Be the Most Subversive Blockbuster of the 21st Century [Rolling Stone]The movie does more than avoid delivering a two-hour commercial for Mattel, David Fear writes, suggesting that the movie could be “the most subversive blockbuster of the 21st century to date.”“This is a saga of self-realization, filtered through both the spirit of free play and the sense that it’s not all fun and games in the real world — a doll’s story that continually drifts into the territory of ‘A Doll’s House,’” Fear writes. “This is a movie that wants to have its Dreamhouse and burn it down to the ground, too.”We Shouldn’t Have to Grade Barbie on a Curve [Vulture]In one of the most critical reviews of the movie’s approach to gender politics, Alison Willmore writes that “it’s not a rebuke of corporatized feminism so much as an update,” noting “a streak of defensiveness to ‘Barbie,’ as though it’s trying to anticipate and acknowledge any critiques lodged against it before they’re made.”“To be a film fan these days is to be aware that franchises and cinematic universes and remakes and other adaptations of old IP have become black holes that swallow artists, leaving you to desperately hope they might emerge with the rare project that, even though it comes from constrictive confines, still feels like it was made by a person,” she writes. “‘Barbie’ definitely was. But the trouble with trying to sneak subversive ideas into a project so inherently compromised is that, rather than get away with something, you might just create a new way for a brand to sell itself.”There are limits to how much dimension even Greta Gerwig can give this branded material [New York Times]Manohla Dargis, the chief film critic for The Times, offers high praise to Gerwig as a director, writing that her “directorial command is so fluent she seems born to filmmaking,” but she asserts that the movie largely dodged the “thorny contradictions and the criticisms that cling to the doll.”“While Gerwig does slip in a few glints of critique — as when a teenage girl accuses Barbie of promoting consumerism, shortly before she pals up with our heroine — these feel more like mere winks at the adults in the audience than anything else,” Dargis writes.A doll’s life is richly, unexpectedly imagined by Greta Gerwig and Margot Robbie [The Chicago Tribune]“Any $145 million studio movie based on a doll, accessories sold separately, no doubt comes with a few restrictions,” Michael Phillips writes. “And yet this one actually feels spontaneous, and fun.” Giving the film 3.5 starts out of 4, he contends that Mattel “could have played things far more safely” and that “a lot of the biggest laughs in ‘Barbie’ come at Mattel’s expense.”Ryan Gosling is plastic fantastic in ragged doll comedy [The Guardian]Peter Bradshaw was among the critics who felt that Gosling steals the show with Barbie herself reduced to the “bland comic foil.” He was in the more cynical camp of reviewers when it came to the film’s self-awareness, calling the film “entertaining and amiable, but with a softcore pulling of punches: lightly ironised, celebratory nostalgia for a toy that still exists right now.”Welcome to Greta Gerwig’s fiercely funny, feminist Dreamhouse [Entertainment Weekly]Describing the movie as “packed with winking one-liners,” Devan Coggan acknowledges the praise of Gosling but contends that Robbie “remains the real star.”“Physically, the blonde Australian actress already looks like she stepped out of a Mattel box (something the film itself plays on during one particular gag), but she gives an impressively transformative performance,” she writes, “moving her arms and joints like they’re actually made of plastic. Robbie has brought a manic physicality to previous films including ‘Babylon’ and ‘Birds of Prey,’ but she now embraces physical comedy to the max.”Greta Gerwig’s World of Plastic Is Fantastic [Collider]Ross Bonaime writes that “Barbie” could have been “little more than a toy ad,” but it instead became an “existential look at the difficulties of being a woman, the terrifying nature of life in general, the understanding that trying to be perfect is absurd, while also encapsulating everything that Barbie has meant to people — both good and bad.”Calling Gerwig’s work behind the camera “vibrant and bold,” Bonaime also praises the narrative work of the popstar-packed soundtrack, which includes songs from Lizzo, Billie Eilish, Nicki Minaj and Ice Spice.Margot Robbie doll-ivers [Los Angeles Times]Describing the film as a “conceptually playful, sartorially dazzling comic fantasy,” Justin Chang suggests that “Barbie” succeeds in making the arguments both for Barbie haters and Barbie lovers.“Gerwig has conceived ‘Barbie’ as a bubble-gum emulsion of silliness and sophistication, a picture that both promotes and deconstructs its own brand,” he writes. “It doesn’t just mean to renew the endless ‘Barbie: good or bad?’ debate. It wants to enact that debate, to vigorously argue both positions for the better part of two fast-moving, furiously multitasking hours.” More

    • 113 Shares149 Views

      in Movies

      Margot Robbie’s Best Barbie-Inspired Looks From Her Press Tour

      by

      The actors’ strike effectively ended the “Barbie” film’s press tour. But Margot Robbie’s pink-carpet outfits are worth remembering.The actors’ strike has hit the brakes on the hot pink convertible that is the “Barbie” film’s press tour.Margot Robbie, Ryan Gosling and other stars of Greta Gerwig’s forthcoming movie inspired by the doll are unlikely to appear on pink carpets until further notice in solidarity with SAG-AFTRA, the actors’ union. That means the parade of neon fashion led by Ms. Robbie has probably come to an end.Ms. Robbie, who was styled by Andrew Mukamal, had her pick of designers throughout the press tour, from vintage Versace to Vivienne Westwood. But several of the actress’s best looks took inspiration from Barbie’s clothing archive, including a black-and-white-striped swimsuit the doll wore when it was introduced in 1959, a prim skirt suit from the ’80s and a swirly minidress Barbie wore in the ’90s.Those outfits, seen here alongside the Barbie clothes that inspired them, struck the exact right balance between kitschy and chic. “It’s not subtle,” Ms. Robbie said in an interview with People, “but it’s very fun!”This Barbie is glamorous.Mattel; Lia Toby/Getty ImagesEnchanted EveningAt the “Barbie” premiere in London, Ms. Robbie wore a Vivienne Westwood gown accented by a white tulle stole and a three-strand pearl necklace. The look recreated the glamorous get-up of the “Enchanted Evening” Barbie introduced in 1960.This Barbie works hard and plays hard.Mattel (Barbie); Jung Yeon-Je/Agence France-Presse — Getty Images; Chung Sung-Jun/Getty ImagesDay to NightThe “Day to Night” Barbie doll, released in 1985, was ready for work and play. Its transitional wardrobe inspired what Ms. Robbie wore at the Seoul premiere: a Versace pencil skirt and blazer, which morphed into a sequined pink bodice and tulle skirt.This Barbie is classic. Mattel; Warner Bros.Original BarbieIn Sydney, Ms. Robbie wore a Hervé Léger bandage dress that paid tribute to the black-and-white one-piece swimsuit worn by the original Barbie. The actress, like the doll, completed her look with white sunglasses and black open-toe shoes.This Barbie is a star.Mattel; Nina Prommer/EPA, via ShutterstockSolo in the SpotlightThe strapless, sequined mermaid gown Ms. Robbie wore to the film’s Los Angeles premiere was a custom Schiaparelli recreation of the dress for the “Solo in the Spotlight” Barbie, a doll released in 1960.This Barbie is groovy. Hector Vivas/Getty ImagesTotally HairIn an abstract Pucci minidress, hot pink Manolo Blahnik heels and long, crimped blond locks, Ms. Robbie channeled the style of “Totally Hair” Barbie, introduced in 1992, at a photo call in Mexico City.This Barbie knows how to accessorize.Mattel; Hector Vivas/Getty ImagesEarring MagicBalmain made the pink leather minidress Ms. Robbie wore to the film’s Mexico City premiere. The look took inspiration from “Earring Magic” Barbie, released in 1992, down to its low-slung belt and chunky earrings.This Barbie is ready for Palm Springs.Mattel; Jon Kopaloff/Getty ImagesPink & FabulousAt a press appearance in Los Angeles, Ms. Robbie wore a custom Valentino halter dress that referenced the “Pink & Fabulous” Barbie, a doll introduced in 2015.This Barbie is polished.Mattel; Lee Jin-Man/Associated PressSparkling PinkThe bedazzled three-piece Moschino set that Ms. Robbie wore in Seoul was an updated version of the skirt suit worn by the “Sparkling Pink” Barbie, released in 1964.This Barbie is Ms. Robbie. Mattel; Steve Marcus/Reuters‘Barbie’: The MovieOf all Ms. Robbie’s Barbie-inspired outfits, the most meta might have been the pink-and-white gingham set she wore at CinemaCon in Las Vegas. The look referenced a dress Ms. Robbie wears in the “Barbie” trailer and the frock made for a new Barbie doll based on Ms. Robbie’s likeness.Elizabeth Paton More

    • 63 Shares179 Views

      in Movies

      Greta Gerwig’s ‘Barbie’ Dream Job

      by

      The moment Greta Gerwig knew for certain that she could make a movie about Barbie, the most famous and controversial doll in history, she was thinking about death. She had been reading about Ruth Handler, the brash Jewish businesswoman who created the doll — and who, decades later, had two mastectomies. Handler birthed this toy with its infamous breasts, the figurine who became an enduring avatar of plastic perfection, while being stuck, like all of us, in a fragile and failing human body. This thought sparked something for Gerwig. She envisioned a sunny-minded Barbie stumbling upon a dying woman in her barbecue area. Then Gerwig kept going. It was the beginning of the pandemic. Maybe no one would ever go to the movies again. Maybe no one would ever see what she was working on. Why not go for broke? Listen to This ArticleFor more audio journalism and storytelling, More

    • 175 Shares179 Views

      in Movies

      ‘Barbenheimer’: Fans Plan to See ‘Barbie’ and ‘Oppenheimer’ Back to Back on July 21

      by

      The “Barbie” and “Oppenheimer” movies look very different. But some fans are planning a double feature for their release on July 21.Barbie is everything. He’s just … Robert Oppenheimer.That’s right. The main character competing with Barbie for attention right now isn’t Ken, her plastic significant other. It’s the man who designed the atomic bomb.Fans have been waiting for this summer’s release of two movies — “Barbie,” from Warner Bros. and directed by Greta Gerwig, and “Oppenheimer,” from Universal Pictures and directed by Christopher Nolan — which are both coming out on July 21, and they have been poking fun at the stark contrast in the movies’ themes, moods and color schemes.The result of the release schedule is a mash-up many people may not have seen coming: Barbenheimer. Or Boppenheimer, if you will.Only one month left. pic.twitter.com/n6PKQBtTcc— Film Updates (@FilmUpdates) June 20, 2023
      “Oppenheimer” is Nolan’s prestige movie based on “American Prometheus,” a biography of Oppenheimer, the scientist who led the Manhattan Project, which during World War II produced the first atomic bombs. The trailers for that film, with intense music and suspenseful scenes starring a pensive-looking Cillian Murphy as Oppenheimer, are in stark contrast with the pink and sparkly trailers for “Barbie,” which show Margot Robbie as the doll living in Barbieland before setting off on an adventure into the real world.The two characters could hardly be more different (does this Venn diagram even have a middle?). And yet, Robbie and Murphy are appearing on T-shirts and sweaters together.Memes, videos and online chatter have flooded social media, and some people are making plans to see the two movies on the same day. A debate about which order to see them in — “Barbie” first to start the day off light, or “Oppenheimer” first, to end on a more cheerful note — hasn’t been settled.The curious crossover is also giving rise to real-life merchandise. A Google search for “Barbenheimer T-shirt” brings tens of thousands of results, and sellers on Etsy have designed their own versions. Some feature Robbie and Murphy, while others combine Barbie’s pink font with a pink drawing of an atomic cloud.One such T-shirt, and an early entry in the crowded field, is a simple split-screen combination of the two movie logos, spelling out “Barbenheimer” with the release date of the films.Hunter Hudson, 23, a filmmaker in San Antonio, said he originally designed and created the shirts for him and his friends to “roll up to the Barbenheimer double feature” on July 21. But when he posted pictures of the shirt on his Twitter feed, he said, it took off beyond his expectations.“I normally get about three or four likes on anything I post,” Hudson said. But after sharing a few mock-ups of the shirt, he woke up one morning to hundreds of messages from people asking him if they could buy it.Hudson makes the shirts himself, with a friend, and charges $40. So far he said he had made about 150 shirts, with a second batch of about 70 more on the way. It takes him about 45 minutes to an hour to make one T-shirt, which he does by cutting two shirts in half, pinning them together and sewing and pressing them.“I had a couple of movie theaters reach out to me privately to do bulk orders for employees,” he said. “It’s been overwhelmingly positive.”This kind of organic marketing is probably good for both films, said Robert Mitchell, the director of theatrical insights at Gower Street, a company that does predictive analysis for the film industry.Not that the studios’ marketing has been lacking: There are life-size cardboard Barbie boxes in theaters for people to take pictures and a selfie generator. There have been collaborations with multiple brands: The frozen yogurt chain Pinkberry is offering a Barbie flavor, Gap has a line of Barbie-themed clothes, and Airbnb is offering a real-life Barbie Dream House in Malibu. Warner Bros. declined to comment on the movie’s marketing efforts.What all this hype means for box office results for either film is unclear, and awareness doesn’t always translate into attendance, Mitchell said. Predictions for opening weekends are tricky and a lot can still happen before July 21, said David Gross, a movie consultant who publishes a newsletter on box office numbers. Some conservative industry estimates, he said, have “Barbie” opening between $55 million and $65 million in the United States and Canada, and “Oppenheimer” between $40 million and $50 million. Both of those estimates would be strong for a fantasy comedy and a historical drama, neither of which are sequels. Superhero, big action and big animation movies usually open higher, Mr. Gross said.Still, the hype around the films could be beneficial to the numbers. “Every time ‘Barbie’ released a trailer, ‘Oppenheimer’ would start trending,” Mitchell said.“They’re so vastly different,” he said, “that they allow for the narrative that popped up organically: This would be strangest double bill ever.” That online conversation, he said, “is pretty much a gift for distributors.”While social media is full of people showing off their tickets to see the double feature, it’s unclear how many really will. “But it shouldn’t matter,” Gross said. “Audiences are going to find them, and both films are going to do extremely well.” More

    • 113 Shares189 Views

      in Movies

      It’s Hollywood Barbie’s Moment (and She’s Bringing Her Friends)

      by

      For 62 years, Barbie has been the hardest-working woman in the toy aisle, using a dizzying array of outfits and accessories — and, lately, changing body shapes and skin tones — while gliding from one career to the next. Astrophysicist Barbie. Ballerina Barbie. Chicken Farmer Barbie. Firefighter Barbie.But she has never pulled off the ultimate transformation: Barbie, live-action movie star.Time and again, her corporate overlords at Mattel have teamed with Hollywood studios to make a big-budget film in hopes of forging a new revenue stream while giving Barbie new relevance. Time and again, nothing has emerged, in part because Mattel has tried to micromanage the creative process, alienating filmmakers. (You want Barbie to do what?) Financial turbulence and executive turnover at Mattel haven’t helped.A similar situation has played out with other Mattel brands, including Hot Wheels, American Girl and Masters of the Universe — a humiliation given the success that other toy companies have had in Hollywood, which loves nothing more than a movie concept with a built-in fan base.The inventive “Lego Movie” took in nearly $500 million at the global box office in 2014 for Warner Bros. and the Lego Group, resulting in a sequel and two spinoffs. Paramount Pictures and Hasbro have turned the Transformers action-figure line into a $5 billion big-screen franchise over the last 14 years; a seventh installment is on the way and will undoubtedly deliver the same halo for Hasbro as the previous films, driving up the company’s stock price and turbocharging demand for Transformers toys.With money like that on the line, Mattel has clung to its Hollywood dream. “There is ‘Fast and Furious 9’ and Hot Wheels zero,” said Ynon Kreiz, Mattel’s newish chief executive, referring to Universal’s hot-rod film franchise, which has taken in $6.3 billion worldwide since 2001. “That is going to change.”There are signals — 13 of them — that Mattel is not playing around this time.Margot Robbie will star in “Barbie,” a live-action movie directed by Greta Gerwig.Pool photo by Chris PizzelloUnder Mr. Kreiz, who has overseen a stunning financial turnaround at the company since becoming its fourth chief executive in four years in 2018, Mattel has moved to turn its toys into full-fledged entertainment brands. It now has 13 films in the works with various studio partners, including “Barbie,” a live-action adventure starring Margot Robbie (“I, Tonya”) and directed by the Oscar-nominated Greta Gerwig (“Lady Bird”). Ms. Robbie, who is also one of the producers, described the big-budget film in an email as being “for both the fans and the skeptics,” a theatrical endeavor that will be “really entertaining but also completely surprising.”The script, by Ms. Gerwig and Noah Baumbach (“Marriage Story”), even pokes fun at Barbie and Ken, her plastic paramour.As in, what happened to their genitals?“I’m excited about this movie because it’s emotional and touches your heart and honors the legacy while reflecting our current society and culture — and doesn’t feel designed to sell toys,” said Toby Emmerich, chairman of the Warner Bros. Pictures Group, where “Barbie” is pointed toward a 2023 theatrical release.The dozen other films in Mattel’s pipeline include a live-action Hot Wheels spectacle; a horror film based on the fortunetelling Magic 8 Ball; a wide-audience Thomas the Tank Engine movie that combines animation and live action; and, in partnership with Sony Pictures Entertainment, a big-screen Masters of the Universe adventure about the cosmos that includes He-Man and his superheroic sister, She-Ra.Mattel also has 17 television series in production, including “Masters of the Universe: Revelation,” which arrives on Netflix on July 23.NetflixMattel, Universal and Vin Diesel are collaborating on a live-action movie based on Rock ’Em Sock ’Em Robots, a tabletop game introduced in 1966. Lena Dunham (HBO’s “Girls”) is directing and writing a live-action family comedy based on Mattel’s Polly Pocket line of micro-dolls. Lily Collins (“Emily in Paris”) will play the title role and produce; Metro-Goldwyn-Mayer is the distribution and financing partner.“Young women need smart, playful films that speak to them without condescension,” Ms. Dunham said.Mattel has also announced movies based on View-Master, American Girl and Uno, the ubiquitous card game. (If you think an Uno movie sounds like a satirical headline from The Onion, consider this: There are non-Mattel movies in development in Hollywood that are based on Play-Doh and Peeps, the Easter candy.)All or some or none of Mattel’s movie projects could connect with audiences — if they come to fruition at all. That is the nature of the Hollywood casino.“Familiarity with a toy or character is a start, but no movie makes it without clever character and story development,” said David A. Gross, who runs Franchise Entertainment Research, a movie consultancy.Toys have a surprisingly strong track record as film fodder. Other hits include the 2016 animated musical “Trolls,” based on the wild-haired dolls, and “Ouija,” which cost $5 million to make in 2014 and collected $104 million worldwide. (Pixar did not base “Toy Story” on a toy, but it has populated the franchise with classics, including Barbie.) But the genre has also had wipeouts, notably “Battleship,” which Universal and Hasbro based on the board game and cost more than $300 million to make and market. It arrived to $25 million in North American ticket sales in 2012.The head of Mattel Films, Robbie Brenner, right, with Mr. Kreiz and Richard Dickson, Mattel’s president and chief operating officer.Rozette Rago for The New York Times“UglyDolls,” adapted from a line of plush toys, was a smaller-scale box office disaster for STX Films in 2019. Mattel itself got bruised in 2016 when “Max Steel,” a modestly budgeted film based on an action figure, arrived to near-empty theaters. It received a zero percent positive score on Rotten Tomatoes, the review-aggregation site.“Unless you can make something that feels really sticky and really interesting and really authentic, there’s no point in doing it,” said Robbie Brenner, who heads Mattel Films, which was created in 2018. (Mattel’s previous movie division, Playground Productions, was started in 2013 and folded in 2016.)Ms. Brenner said she had approached all of Mattel’s properties with the same question: “How do we flip it on its side a little bit while still respecting the integrity of the brand?”Mr. Kreiz said he was not interested in making thinly disguised toy commercials. In a shift from the Mattel of the past, “we want to give our filmmaking partners creative freedom and enable them to do things that are unconventional and exciting,” he said. “Focus on making great content and the rest will follow.”He added, however, that Mattel did not “sign a deal and disappear.”The message appears to be resonating in Hollywood, allowing Mattel to attract A-plus talent. The “Barbie” team is one example. Tom Hanks has agreed to star in and produce an adaptation of Major Matt Mason, an astronaut action figure introduced by Mattel in 1966; Akiva Goldsman, the Oscar-winning writer of “A Beautiful Mind,” is working on the screenplay. Marc Forster (“World War Z”) is directing and producing that “Thomas & Friends” movie. And Daniel Kaluuya, who won an Oscar in April for his role in “Judas and the Black Messiah,” is involved with a Mattel film project based on Barney, the interminably perky purple dinosaur.Even Ms. Brenner has a sophisticated film pedigree. She produced the AIDS-medication drama “Dallas Buyers Club,” which received six Oscar nominations in 2014, including one for best picture. (It won three: actor, supporting actor, and makeup and hairstyling.) Before that, she was a senior executive at 20th Century Fox and Miramax.“Barbie DreamHouse Adventures” is already steaming on Netflix.MattelMattel’s momentum in Hollywood has resulted, in part, from a turnaround at the company as a whole. Mattel has fixed many of its core problems, making it less risk averse, according to Richard Dickson, Mattel’s president and chief operating officer.“Five years ago, the foundations that our brands were sitting on were not strong enough,” Mr. Dickson said.When Mr. Kreiz arrived in April 2018, the toymaker was reeling from gut punches, some self-inflicted. It had lost Disney’s lucrative princesses toy license to Hasbro. A crucial retail partner, Toys “R” Us, had evaporated in a cloud of bankruptcy. Millennial parents had turned on Barbie, dismissing her as vapid and noninclusive. And some of Mattel’s other stars — American Girl, the glam Monster High crew — were adrift, unsure of how to compete for the attention of a generation of iPad-wielding children.Total revenue plunged to $4.5 billion in 2018, from $6.5 billion in 2013, and a profit of more than $900 million in 2013 became a loss of $533 million.Mr. Kreiz stabilized Mattel by restructuring its supply chain and reducing costs by $1 billion over three years, in part by closing factories and laying off more than 2,000 nonmanufacturing employees. At the same time, a long-gestating modernization plan for Barbie began to pay off in a major way. She now comes with roughly 150 different body shapes, skin tones and hairstyles; Wheelchair Barbie was such a runaway success last year that Wheelchair Ken recently arrived.In 2020, with parents looking for ways to entertain children at home during the pandemic, Mattel sold more than 100 Barbie dolls a minute, Mr. Dickson said. (Juli Lennett, toy industry adviser for NPD Group, backed him up.)Revenue totaled $4.6 billion last year, and Mattel posted a profit of $127 million. In the first quarter of 2021, sales increased 47 percent from a year earlier, the company’s highest growth rate in at least 25 years. Mattel’s stock price has climbed 52 percent since Mr. Kreiz took over.Mattel, based in El Segundo, Calif., is now turning to the next phase of Mr. Kreiz’s growth plan. With a vast catalog of intellectual property, Mattel wants to become more like Marvel, which started as a comics company and transformed into a Hollywood superpower.“In the mid- to long term, we must become a player in film, television, digital gaming, live events, consumer products, music and digital media,” Mr. Kreiz said.And by player he means player. Mattel has a long history in direct-to-DVD animated movies, for instance, but its television division, run by Fred Soulie, is working to capitalize on the streaming boom. The company has a long-term deal to make one or two Barbie cartoons for Netflix annually. “Masters of the Universe: Revelation,” an animated series from the filmmaker Kevin Smith (“Clerks”), arrives on Netflix on July 23.In total, Mr. Soulie has 18 shows in production, including a revamped “Thomas & Friends” and a new incarnation of “Monster High.” An additional 24 are in development.“We’ve been planting a lot of seeds,” Mr. Soulie said, “and we’re about to see the results.” More